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Marketing Plan Brazil Spraying Systems

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Information about Marketing Plan Brazil Spraying Systems
Marketing

Published on October 15, 2014

Author: petingenieria

Source: slideshare.net

Description

Marketing Plan, strategies for South America
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1. Please mute Your cell!

2. • Situation Analysis • Value Chain • Market Analysis • Buyers Interests • Marketing Plan – Systems and Nozzles - Business Goals - SWOT Analysis - Marketing Strategy • Action Plan - Touchpoints - Actions & Budget - Timeline - Budget distribution

3. • Lack of product localization • Lack of alignment to customer needs Administrative / Human Resources • Product-oriented • Wild portfolio • No focus on market needs • Low lead generation • Low Conversion: 12% • Long sales-cycle: 7 months • Lack of controls • Revenue Gap: US$ 7M • No policies • No process NOZZLES • Lack of market research SYSTEMS • Low lead generation • Lack of brand awareness with C-Level • Lack of diagnostic tool for replacement • Low lead generation • Low recency, frequency and money • Revenue Gap • No policies • No process • Lack of market research • Low lead generation • Spot campaigns Administrative / Human Resources

4. Water / Energy Saving Product Quality Environmental Productivity: Results / Resources Safety Increase Production Save Materials Reduce Downtime Reduce Human Error Greater Flexibility Labor Saving GGaass CCoonnddiittiioonniinngg CCoonnttiinnuuoouuss CCaassttiinngg WWiinnddJJeett CCoonnttrroolllleerr AAuuttoommaatteedd WWaasshh TTaannkk WWaasshhiinngg && DDrryyiinngg MMaacchhiinneess SSmmaarrtt SShhoowweerrss DDuusstt CCoonnttrrooll FFiirree PPrrootteeccttiioonn PPaaiinnttiinngg CCooaattiinngg LLuubbrriiccaattiioonn HHuummiiddiiffiiccaattiioonn Cement Plant Steel Mills Sugar & Alcohol Mining Food Beverage INDUSTRIES Chemical Auto Industry Oil Industry Pulp & Paper OEM Metal Work Textile NEEDS AAPPPPLLIICCAATTIIOONNSS

5. Work with all segment Specific work with key-accounts

6. Mining Food Beverage Sugar & Alcohol Lubrification Steel • Reduce product loss = revenue • Polution control • Reduce water waste • Reduce time-to-market • Improve product quality • Reduce input waste • Energy cost saving • Reduce water waste • Be more competitive • Reduce costs with water and anti-foam waste • Production capacity increase • Oil cost saving • Reduce product loss (less scrap) • Reduce maintenance cost • Increase equipmente lifetime • Improve product quality • Reduce maintenance cost • Reduce oil waste • Increase product quality • Avoid repetitive work

7. Market # Companies (Large and Middle) Realistic Market Potential (10% Share) Goal (US$) Budget Expense & Goal% (US$) Mining 34 560K 400K 51K Beverage 84 830K 600K 65K Food 164 1,65M 800K 65K Sugar & Alcohol 127 710K 500K 40K Steel 33 540K 500K 50K Lubrification 610 2,40M 800K 25K TOTAL 1,052 6,7M 3,6M 296K (8%) Market # Companies (Small, Medium, Large) Realistic Market Potential (25% Share, 50% Steel) Goal (US$) Budget Expense & Goal% (US$) Diverse 4609 12M 11M 300K (3%)

8. • Online - Social Network - E-commerce - Website revised • Public Relations • Spraying EBC • Geoprocessing • Data base & Mailing

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