Marketing maverick

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Information about Marketing maverick
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Published on March 19, 2014

Author: koppulachandra

Source: slideshare.net

Koppula. Chandrasekhar 1st M.B.A-13491E0037 QIS COLLEGE OF Engineering & Technology Venga mukala palem,ongole-523002, Prakasam (Dt), A.P E-Mail@13491e0037@gmail.com Maverick Marketing

 What is Marketing  What is a Maverick  Combination of Marketing Maverick  Why Maverick  Who is Maverick  How we do it?  Innovation  What we do?  Our philosophy  Our methodology  Conclusion

 Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value. What is Marketing

What is a Maverick Maverick is the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. This is accomplished through more effective products, processes, services, technologies, or id eas that are readily available to markets, governments and society.

Combination of Marketing Maverick It all starts with a Maverick Approach. We cut right through all the latest marketing fads and tactics and help our clients stand out by thinking differently. It's all about Making Your Mark. We apply that thinking in everything we do for you -- market strategy, public relations and web marketing. Now that's Maverick.

Why Maverick  We are passionate supporters, of passionate supporters, it’s the lifeblood of every brand.  BUT  Simply put, we believe the majority of activations, events and promotions…don’t deliver. Too many great ideas, are flawed in the final delivery. We love the challenge of balancing great ideas, with greater execution.

Who is Maverick BE AMAZING The World Needs More Amazing! someone who exhibits great independence in thought and action (or) someone who refuses to conform to established standards of conduct (or) independent in behavior or thought; (or) not conforming to accepted rules or standards;

 We use the strength of our cumulative real world expertise, from delivering projects around the world (yes, us, really) and the invaluable working relationships with our clients’ to solve the biggest question of them all.  Irrespective of the project, be it exhibition or event, promotion or activation, sponsorship or sales conference…the single over-riding challenge we strive to solve is WHY are we doing this?

An important innovation factor includes customers buying products or using services. As a result, firms may incorporate users in focus groups (user centered approach), work closely with so called lead users (lead user approach) or users might adapt their products themselves. The lead user method focuses on idea generation based on leading users to develop breakthrough innovations.

What we do?  We are not big fans of lists!  But for the over achievers out there, that need to tick that box – our skill set is defined by the ability to translate, and deliver brands into the real world, for real people, in real time.  We do these things for global brands and local businesses Events Activations Launches Road Shows Promotions Sponsorships Exhibitions Conferences International Consulting

A Winning Approach…

Our philosophy : o Equilibrium! o The best ideas are ones that can be delivered flawlessly, with relevant creative execution and strategic insight. o Its too easy to get this balancing act wrong and allow individual elements to overpower others in the execution mix. o Activations in equilibrium with these principles, ultimately deliver! Every time.

Our methodology Strategy Creativity Plannin g Delivery

Want to see things differently? For a personal presentation, and more detail on specific case studies, reach out for more info. Conclusio n

please send to my Mail ID Mail –id :13491e0037@gmail.com

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