Marketing in less than 60 minutes

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Information about Marketing in less than 60 minutes
Business & Mgmt

Published on March 20, 2014

Author: chidioc

Source: slideshare.net

Description

Marketing is Bringing the right product to the right person at the right place, at the right time and at the right price, and no matter if Your Website, Your Company or simply YOU were the product, Check out this Fun & Cozy Crash Course Covering the Marketing Essentials to learn what are the basics and how to develop a small marketing Strategy. in less than 60 Minutes!

MARKETING ESSENTIALS In Less than 60 Minutes!

How Much do you know about Marketing?

What Marketing is NOT!Marketing is NOT ADVERTISING!

A Simple Definition to Marketing Marketing is defined as the process that ensures the right products and services get to the right markets at the right time and at the right price. The devil in that sentence lies in the use of the word ‘right’.

What are we going to talk about? Market Competiveness Customers Strategy

MARKET

Measuring the Market & Market Share Assessing the relevant market The Importance of market share Quick

COMPETITVENESS

Competitive Positioning INTERNAL EXTERNAL

CUSTOMERS

Understanding Customers & Segmentation Recognizing Needs

Pyramid of Needs Understanding Customers & Segmentation

Why do Customers Buy?

Features, Benefits & Proofs Understanding Customers & Segmentation

Adoption Cycle Innovators 2.5% of the overall market Early adopters 13.5% of the overall market Early majority 34.0% of the overall market Late majority 34.0% of the overall market Laggards 16.0% of the overall market Total market 100% Understanding Customers & Segmentation

Segmenting Customers Psychographic Benefit Geographic Industry Multi-variant Understanding Customers & Segmentation

STRATEGY

MARKETING MIXProduct – Promotion – Price – Place

MARKETING MIX Product

MARKETING MIX - design; - specification and functionality; - brand name/image; - performance and reliability; - quality; - safety; - packaging; - presentation and appearance; - after-sales service; - availability; - delivery; - color/flavor/odor/touch; - payment terms. Product

MARKETING MIX Product Life Cycle

Product Product Range Unique Positioning Proposition Branding DEPTH / BREADTH MARKETING MIX

Price ? MARKETING MIX

Promotion What do you want to happen? How much is it Worth? Define the Message Choose the Media Effectiveness MARKETING MIX

Place MARKETING MIX

What have we talked about? Market Competiveness Customers Strategy

Thank you!

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