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Marketing in a Connected World

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Information about Marketing in a Connected World

Published on June 16, 2008

Author: webcontent2007

Source: slideshare.net

Description

How is marketing today different today than in the past, and how can your organization benefit from these changes? Learn about the new rules of marketing in the age of social media.
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Marketing in a Connected World: The new rules of marketing

ThinkAboutIt.com

ThinkAboutIt.com

Just Because you can…

New Rules Obligatory Steve Jobs picture

Obligatory Steve Jobs picture

New Rules

New Rules Marketing in the Connected World Explore all avenues of your marketing strategy, from who influences the buy to the buyers themselves to the different channels you use to reach the market to the products and services you offer

Marketing in the Connected World

Explore all avenues of your marketing strategy,

from who influences the buy to the buyers themselves

to the different channels you use to reach the market

to the products and services you offer

Going Social Charlene Li Josh Bernoff

Charlene Li

Josh Bernoff

Going Social Objectives are the key: People Objective Strategy Technology

Objectives are the key:

People

Objective

Strategy

Technology

Going Social Possible objectives include: Listening Talking Energizing Supporting Embracing

Possible objectives include:

Listening

Talking

Energizing

Supporting

Embracing

Going Social

New Rules Engage or be Tivo’d

Engage or be Tivo’d

Engage or be Tivo’d

New Rules Engage or be Tivo’d Content Matters

Engage or be Tivo’d

Content Matters

Content Matters

Content Matters

Content Matters “Though we still obsess over hits – they are not quite the economic force they once were. Where are those fickle consumers going instead? No single place. They are scattered to the winds as markets fragment into a thousand niches.” Chris Anderson

“Though we still obsess over hits – they are not quite the economic force they once were.

Where are those fickle consumers going instead? No single place.

They are scattered to the winds as markets fragment into a thousand niches.”

Chris Anderson

Content Matters If the cost of carrying inventory are low, the incentive is there to carry everything, regardless of the volume of its sales Pareto does not rule

If the cost of carrying inventory are low, the incentive is there to carry everything, regardless of the volume of its sales

Content Matters It’s the Content, Stupid!

New Rules Engage or be Tivo’d Content Matters Marketing is a Conversation

Engage or be Tivo’d

Content Matters

Marketing is a Conversation

Marketing is a Conversation Because we are all connected That changes everything In the ways that we are able To communicate with each other

Because we are all connected

That changes everything

In the ways that we are able

To communicate with each other

Marketing is a Conversation The Internet is a Platform Harness Collective Intelligence Data as the “Intel inside” Software above the level of a single device Software as a service Tim O’Reilly

The Internet is a Platform

Harness Collective Intelligence

Data as the “Intel inside”

Software above the level of a single device

Software as a service

Tim O’Reilly

Marketing is a Conversation

Marketing is a Conversation People get what they need from each other - Instead of from the corporation

People get what they need from each other - Instead of from the corporation

Marketing is a Conversation

Marketing is a Conversation Growth of the Blogosphere

Growth of the Blogosphere

Marketing is a Conversation The conversation is the content

The conversation is the content

Marketing is a Conversation The value of the data grows exponentially

The value of the data grows exponentially

Marketing is a Conversation

New Rules Engage or be Tivo’d Content Matters Marketing is a Conversation Open Your Brand

Engage or be Tivo’d

Content Matters

Marketing is a Conversation

Open Your Brand

Open Your Brand Respect your Brand online

Respect your Brand online

Open Your Brand

Open Your Brand

Open Your Brand

New Rules Engage or be Tivo’d Content Matters Marketing is a Conversation Open Your Brand Always Learning

Engage or be Tivo’d

Content Matters

Marketing is a Conversation

Open Your Brand

Always Learning

Always Learning

Always Learning

New Rules Engage or be Tivo’d Content Matters Marketing is a Conversation Open Your Brand Always Learning

Engage or be Tivo’d

Content Matters

Marketing is a Conversation

Open Your Brand

Always Learning

Marketing in a Connected World: The new rules of marketing

THE END One North Wacker, Suite 950 Chicago, 60606 - 312-529-3000

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