Marketing I: Brad Coffey

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Information about Marketing I: Brad Coffey

Published on November 15, 2008

Author: lpnoonan

Source: slideshare.net

TIE Young Entrepreneurs Marketing Presentation Brad Coffey HubSpot @BradfordCoffey http://www.linkedin.com/in/bradfordcoffey

What does a ‘Marketer’ do?

Seth Godin would say: Marketing is about every single interaction your customers have with you and your brand – so be ‘remarkable’ http://sethgodin.typepad.com/ “ If you design a product for the average person you’ll design an average product”

Marketing is about every single interaction your customers have with you and your brand – so be ‘remarkable’

Marketing Department Goal: Generate Traffic and Leads for the Business Listen to the Customer Evaluating Customer Needs Measuring the Market Communicate with the Customer Marketing the products and brand Managing Public Relations (PR) Stimulating brand discussions

Goal: Generate Traffic and Leads for the Business

Listen to the Customer

Evaluating Customer Needs

Measuring the Market

Communicate with the Customer

Marketing the products and brand

Managing Public Relations (PR)

Stimulating brand discussions

Listen to the Customer

Henry Ford “ If I asked customers what they wanted they would have said a faster horse”

“ If I asked customers what they wanted they would have said a faster horse”

Communicating with the Customer

Communicating with the Customer

Traditional Marketing Is No Longer Effective

Why Advertising Doesn’t Work

Internet Marketing Rethinking the approach to customer communication

Get Found by your Customers 75% of Clicks are on Organic Search

The Long Tail

Publish Content - Blogging

Will It Blend?

WebsiteGrader.com

Increase Effectiveness through Social Media

Size does not matter

Who you are does not matter

Thank You Bradford Coffey HubSpot / MIT Sloan [email_address] Twitter.com/BradfordCoffey Linkedin.com/in/BradfordCoffey

Bradford Coffey

HubSpot / MIT Sloan

[email_address]

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