Marketing Gnome

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Information about Marketing Gnome

Published on January 30, 2009

Author: nearyd



A presentation I gave at FOSDEM 2006 about marketing GNOME. I list some of the easy things which take time & effort which we could be doing to spread GNOME at a grass roots level.

Marketing GNOME

What is GNOME?

What are our target markets?

What is marketing?


Law of sacrifice

“ Low-hanging fruit”

Public administrations

Third party developers

Hobbyist computer users

“ Marketing is too important to be left to the marketing department”



Top-down - Infrastructure

Top-down - Budget

Top-down - Key talking points

Top-down - Legal support

Bottom-up - Advocacy

Bottom-up - Human contact

Bottom-up - Advocacy

Bottom-up - Writing articles

Bottom-up - Trade show presence

Bottom-up - Presentations to LUGs

Bottom-up - University outreach

Bottom-up - Generating marketing material

Bottom-up - Presentations to LUGs

So – where are we now?

User groups

Server with thanks to Sun for a T2000, and alo for adminning

Event boxes


User groups budget


Shared calendar (search Google Calendars for GNOME community)

GUGMasters mailing list

Marketing material - LiveCD - Posters & designs (MarketingMaterial) - Xen image coming soon?

So what's left?

“ Freedom is about not having to ask permission”

Talk to people!

Write to your local politicians

Speak at a local LUG

Share your experiences (good and bad)

Write articles for local magazines (and send contact info back to everyone for reference)

Ask your friendly editor to include GNOME on the cover

Contact your local university - Presentations to computer club - Ideas for student projects - Long-term research projects

Share your experiences (good and bad)

Guerrilla marketing works (call it grass-roots advocacy if you want)

You have the power

Make a difference GNOME needs you

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