Marketing EXAMPLES

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Information about Marketing EXAMPLES

Published on November 28, 2007

Author: veris


Slide1:  We believe that our members actually can control the destiny of many of their clients. It is a fact their timely advice helps to shape the future of their clients. For this reason, PMC was built as a 'closed shop' in order to better serve its members. By limiting our efforts and ex-pending all our energies on members, their clients can get the greatest value added. Marketing Examples Slide2:  Humor is effective marketing especially when the subject matter is so serious and vital to the target audience. Here, Ted Goff’s cartoon drives the point home —projects can be complicated and need a project manager. We thank our members for their continuing suggestions to make our marketing even more effective (for them!) Of course, they’ll get credit and also be rewarded. For deal-doing project members, we also have an Mandamp;A version to the above…equally as effective. Marketing Examples Slide3:  This is a favorite of our financial services members. With so many boomers, at or nearing retirement, it only make sense (and cents!!!) to help financial planners and investment advisors to get their clients what they richly deserve—optimum project results in their clients’ next Mandamp;A transaction. PM will be providing special Mandamp;A project facilitation courses. Members use this marketing piece when calling on fellow inter-discipline colleagues to enlighten them re: adding client value via netweaving. Marketing Examples Slide4:  Another marketing piece we use to build membership – with the expressed intention of providing opportunities for registered members. Since we do not charge any fees or commissions, each member negotiates her/his best deal to serve the newly referred client. Sure, there’s yellow pages, advertising, mailings, etc. but nothing is as easy and cost-effective as PMC membership. Members use this marketing piece when calling on fellow inter-discipline colleagues to enlighten them re: adding client value via netweaving. Marketing Examples Slide5:  The old 'Swing Project' speaks volumes of how projects are perceived (when there’s lack of management!) We have a limited supply of magnets available that are excellent marketing tools. Terrific ice-breaker that gets cross-disciplinarians talking about their clients’ needs! Superior door-opener when CPAs, attorneys, etc. don’t seem to have time… They’ll gladly find time for you. Members use this marketing piece when calling on professionals to enlighten them re: adding value to their client’s next major project! Marketing Examples Slide6:  Another postcard designed for the accounting crowd who are in a position to help their clients find members when outsourcing is needed Notice that 'Netweaving' is prominently displayed since we base all of our marketing efforts on its good will/faith. There is no easier or better marketing effort any service professional could engage in than providing help when it’s needed the most! Members use this marketing piece when calling on professionals to enlighten them re: adding value to their client’s next major project! Marketing Examples Slide7:  An internal marketing piece for our heterogeneous (mixed-discipline) meetings Small-midsize business advisors get to learn about PMC and its competencies It starts with Netweaving, leads to Rainmaking and ultimately to Positioning for members and their clients 'We didn’t invent Project Management, simply a better way to facilitate it.'TM Used for members to be able to freely discuss the potential benefits of what it means to be a member. Marketing Examples Slide8:  Another field marketing piece for members to use with local professionals. It’s not rocket science, it’s only commonsense –and this reminder is effective as a drop-off or mailing piece. It does take a community to do big projects right  on-time and on-budget! Who better to orches-trate the project than a professional project manager/team leader? Another popular marketing piece used by members when calling on cross-discipline practitioners to enlighten them re: adding value to their client’s next major project! Marketing Examples Slide9:  Another field marketing piece that we couldn’t resist creating. It opens the door at RAINMAKING and begs the question to explain NETWEAVING. Members get free leads and that’s what it’s all about  helping others 'It’s okay, Colleague, I’m happy that your client got best possible results. And, maybe later you’ll remember me …' Who can resist simple logic … especially when it brings brand new clients without any cost! Marketing Examples Slide10:  Another training piece (postcard) for PM members to use with their cross-discipline colleagues. Here our enhanced SWOT analysis is depicted to explain RISK management. Members can tie this into full seminars or training sessions at the client (w/advisor) Another excellent Mandamp;A lead-in piece When it’s time to walk the talk…Mandamp;A Project members can stand tall (and add real value). Marketing Examples Slide11:  A football season mailer for local pros Designed to remind them who’s available to help their clients SCORE when it means the most! This is the front side of a three-fold mailer. The message is pain-fully clear andamp; obvious: only bring in the best when everything is on the line (goal line). Your client depends on YOU! Seasonal Mailing Piece Marketing Examples Because everyone becomes a sports fan … from time to time … in every marketplace … Marketing Examples:  Marketing Examples This is the back side (inside) of the three-fold football mailer. Can be effectively used in person (right audience) who needs to 'learn the score.' 'Your client deserves the best, doesn’t he? Give me a call when he’s ready to plan his next project—our pros are ready to be 'outsourced'  already prescreened andamp; qualified to deliver!' Everyone’s a sports fan … from time to time

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