Published on January 6, 2017
Marketing Consulting Firms & How Your Business Fits In: Marketing Consulting Firms & How Your Business Fits In Slide2: Introduction Every single day the market is rapidly changing. With new innovations coming in and the unprecedented growth of the internet and social media, there are more and more ways of reaching your target market. But with the increase in the way you reach, there are more companies who are taking advantages of this. This brings about a need to stand out from the crowd. This is done through marketing consulting firms. What are marketing consulting firms? Marketing consulting firms have become an essential part of many companies. They help companies chart out a plan, organize the resources and put the company on the right track to reach the goal of the plan. From creating a strategy to helping implement those strategies, your marketing consulting firm can do it all. Marketing consultants provide companies with risk assessments and allow company directors to choose from various strategies with input from the consultant. Slide3: These are the positions marketing consultants usually work as – Content Marketing Specialist Market Research Directors Marketing Planner What can I expect from a marketing consultant? Marketing consultants have slowly but steadily become a very important part a company’s growth and success. From marketing consulting firms in Sydney to marketing consulting firms in Bombay, they are spread out around the globe and advice you according to the field you work in. You can expect your consultant to help you come up with a plan. You can also expect them to do in depth research into your field and help you get a proper competitive assessment for your company. They also help in making sure your brand is recognized by people by managing your social media and online presence. Apart from all these, there are a lot more areas in which your consultant can help you, but these mainly depends on your needs. Slide4: What do marketing consulting firms do? Marketing consultants also provide companies with training or workshops for current marketing teams, informing them of new or better strategies. The job description of a marketing consultant usually varies heavily on what company they are working for and what the needs of the company are. Consumer insights and segmentation Product and category management Pricing Sales and channels effectiveness Marketing and brand strategy Customer Satisfaction Loyalty Go-to market strategy Whether you’re looking at marketing consulting firms in Sydney or New York, there will be some basic actions and processes they all take. Slide5: What is the process do marketing consulting firms take during consulting? 1 . Discovery 2. Analysis 3. Starting Report 4. Strategize 5. Implementation 6. Ending Report 7. Follow Up Slide6: THANK YOU.