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Marketing Communications Research: Strategic Communication

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Information about Marketing Communications Research: Strategic Communication
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Published on March 10, 2014

Author: lissalord

Source: slideshare.net

Description

This group of slides covers Marketing Communications Research in Strategic Communication. The research uses databases, books, websites and statistics as tools to gather material and accomplish research outcomes.
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Journalism Marketing Communications Research: Strategic Communication Lissa Lord 03-10-14

Dissertation Research Blog http://dissertationresearch.blogspot.com 2

We need to know this: (1)Find Subject and Course Guides on the Libraries’ homepage. ( www.lib.ku.edu) (2)Find articles using databases (3)How to request full text articles if we find only abstracts ( WebRetrieve) (4)How to find e-Journals (5)How to use the online catalog to find books and request delivery to Edwards Campus (6)How to use Google Scholar from the list of library databases 3

Good starting point. http://lib.ku.edu

How to cite this article?

Back to the Abstract screen

Summary-- What we can do with one search result:

Back to subject Guide:

New Database: Communication & Mass Media Complete

Too many results Limit results

Submit

WebRetrieve: What happens next? You will receive a link to the PDF article in your email. This usually takes 1-3 days.

Find a journal appropriate to Strategic communication. Back to Subject Guide

Advertising Age is found in these databases:

Table of Contents of Advertising Age

Note the coverage of businesses for possible future research.

What we’ve done: Libraries’ Homepage http://lib.ku.edu Subjects & Course Guides Journalism and Mass Communication Journalism - Strategic Communication Databases: ABIINFORM Business Source Complete Journals: Advertising Age To do: Books: How to find a book by title and request delivery to Edwards Campus? Websites: Specifically, information related to Strategic Communication Newspapers

International News Websites

How to find a book by title? Each of these tabs has basically the same sources of information: Databases, Journals, Books, Websites, etc.

http://www.lib.ku.edu

Title of the book.

Have this book delivered to you at Edwards Campus from the Lawrence campus.

And, don’t forget Statistics!

Our Handout: Business & Marketing Statistics http://bit.ly/1cPWc8C

Quick look at Google Scholar

Review: http://www.lib.ku.edu

Ask the Librarian Lissa Lord llord@ku.edu

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