Published on March 10, 2014
Journalism Marketing Communications Research: Strategic Communication Lissa Lord 03-10-14
Dissertation Research Blog http://dissertationresearch.blogspot.com 2
We need to know this: (1)Find Subject and Course Guides on the Libraries’ homepage. ( www.lib.ku.edu) (2)Find articles using databases (3)How to request full text articles if we find only abstracts ( WebRetrieve) (4)How to find e-Journals (5)How to use the online catalog to find books and request delivery to Edwards Campus (6)How to use Google Scholar from the list of library databases 3
Good starting point. http://lib.ku.edu
How to cite this article?
Back to the Abstract screen
Summary-- What we can do with one search result:
Back to subject Guide:
New Database: Communication & Mass Media Complete
Too many results Limit results
WebRetrieve: What happens next? You will receive a link to the PDF article in your email. This usually takes 1-3 days.
Find a journal appropriate to Strategic communication. Back to Subject Guide
Advertising Age is found in these databases:
Table of Contents of Advertising Age
Note the coverage of businesses for possible future research.
What we’ve done: Libraries’ Homepage http://lib.ku.edu Subjects & Course Guides Journalism and Mass Communication Journalism - Strategic Communication Databases: ABIINFORM Business Source Complete Journals: Advertising Age To do: Books: How to find a book by title and request delivery to Edwards Campus? Websites: Specifically, information related to Strategic Communication Newspapers
International News Websites
How to find a book by title? Each of these tabs has basically the same sources of information: Databases, Journals, Books, Websites, etc.
Title of the book.
Have this book delivered to you at Edwards Campus from the Lawrence campus.
And, don’t forget Statistics!
Our Handout: Business & Marketing Statistics http://bit.ly/1cPWc8C
Quick look at Google Scholar
Ask the Librarian Lissa Lord firstname.lastname@example.org
Marketing communications as a strategic ... importance of marketing communication, ... customers has a direct bearing on marketing communications.
Integrated Marketing Communications ... It is evident from previous integrated marketing communications research that the ... Strategic communication ...
Marketing communication helps to develop brand ... What Is Marketing Communication Strategy? ... The Importance of Integrated Marketing Communications.
Marketing communications is essentially a ... The marketing communication process identifies where the ... The process begins at the strategic ...
Current Researcher Practitioner and Consultant: Marketing Communications, Marketing Research, and Program Ev at L. Nora Whitcher Marketing &...
Marketing communications and the marketing ... Strategic selection of various communication ... networks and word of mouth communication. Research ...
23 comments on What is strategic communications? ... ground students in the rigor of research, ... that is strategic communication is not marketing, ...
The Center for Strategic Research and Communication (CSRC ... social change initiatives through effective strategic planning, market research, ...