Marketing & Communication In Outsoucing.English

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Information about Marketing & Communication In Outsoucing.English
Business & Mgmt

Published on July 13, 2009

Author: enrico.castiglioni



Why YES or NO in Outourcing

Marketing & Communication in Outsourcing? For and against the outsourcing of services

View • In a period characterized by a general slowdown in investment, as well as the need to implement the processes of rationalization, control and reduction of costs, it is important to ascertain the priorities of companies. • It has witnessed the increasing market demand for solutions aimed at optimizing business processes, in this great journey has purchased the use of specialized suppliers in individual areas, ie outsourcing of business processes. • Thus saw the Business Process Outsourcing (BPO)

why YES • They offer a service and constant assistance : • example, through Remote Operator (or Call Center) • Customer Care & Front Office: information services to the public, booking, management issues etc.. • IN Solving approach to the analysis of traffic data input that allows the identification of critical areas • Focus Group: direct comparisons with the Area Managers • Organization and implementation of appropriate plans Relational Marketing (Event Management, Loyalty Programs, Promotions Management etc..) • Statistical surveys in partnership with suppliers • The service provider listed is "forced" by the market to remain updated on any new techniques MKTG, computer etc.. • Times and cost pre-determined

why NOT • The risk of a "performance" below expectations • The possible bond of dependency that is created with too many contracts, including those who request the service and who makes it (be careful with the contract!) • Operating systems compatible with each other a little (transmission of services with different software systems, for example) • Inexperience of Companies who outsource any process of outsourcing is to be assessed on a medium or long periods, this could lead to the excessive involvement of the supplier in the processes of decision.

Conclusions • The experience gained from various reality, from SMEs to large, from hospitals to institutions, has matured the knowledge to invest less in the large settlements of their offices and have increasingly been a kind of distributed network in a capillary the territory, made up of different professionals, each of which specializes in its field. • The company that receives the service outsourcing has focused on its core business and is able to make the most of their (and other) skills. • The BPO become so, as in the world of Human Resources, are active in infrastructure can improve the efficiency and organization in order to get the results that the market requires.

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