Published on March 9, 2014
Your Road to Success
Is your marketing working?
Or are you spinning your wheels?
Or are you spinning your wheels? Do you even know your results?
Benchmarks are your GPS to success
But, how do you set benchmarks?
Take this path
Define success Assign metrics Gather results
Examine your marketing projects
What is your ideal response? New leads?
What is your ideal response? New leads? Increased sales?
What is your ideal response? New leads? Increased sales? Web traffic?
Assign metrics SUCCESS
Choose a benchmarking method for each marketing project
1. Compare to industry standards
2. Measure against competitors
3. Improve on past results
Check progress on a regular basis
Make necessary adjustments
Perhaps additional channels
Marketing benchmarks: Your road to success
This is Part 9 Check out the entire series Follow the 10-Part Marketing Plan at SimplyStatedBusiness.com Photo Credits: BigStockPhoto.com
Cathy Miller, Business Writer Business site: www.SimplyStatedBusiness.com www.simplystatedbusiness
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