Marketing benchmarks your road to success

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Information about Marketing benchmarks your road to success
Marketing

Published on March 9, 2014

Author: camscorner

Source: slideshare.net

Description

Marketing benchmarks measure success. If you don't measure, how can you manage your marketing projects? Here are a few marketing benchmarks tips.

Your Road to Success

Is your marketing working?

Or are you spinning your wheels?

Or are you spinning your wheels? Do you even know your results?

Benchmarks are your GPS to success

But, how do you set benchmarks?

Take this path

Define success Assign metrics Gather results

Define success

Examine your marketing projects

What is your ideal response? New leads?

What is your ideal response? New leads? Increased sales?

What is your ideal response? New leads? Increased sales? Web traffic?

Assign metrics SUCCESS

Choose a benchmarking method for each marketing project

1. Compare to industry standards

2. Measure against competitors

3. Improve on past results

Be specific

Gather results

Check progress on a regular basis

Make necessary adjustments

Perhaps additional channels

Marketing benchmarks: Your road to success

This is Part 9 Check out the entire series Follow the 10-Part Marketing Plan at SimplyStatedBusiness.com Photo Credits: BigStockPhoto.com

Cathy Miller, Business Writer Business site: www.SimplyStatedBusiness.com www.simplystatedbusiness

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