Marketing Audit - Techiques for a Private School

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Information about Marketing Audit - Techiques for a Private School
Education

Published on March 28, 2014

Author: StevenVirgadamo

Source: authorstream.com

: Marketing, Audit and Enrollment Management Plan Metro Toledo Catholic Schools May 2013 – October 2013 “ Semper Altius ” University of Notre Dame ’ s Alliance for Catholic Education ACE Consulting For more than 20 years, ACE has partnered with hundreds of schools and leaders in dioceses throughout the nation. 1 ACE Consulting is the preeminent provider of consultative guidance and innovative thinking with regard to the unique and distinct needs of Catholic Elementary and Secondary Schools. The organization’s portfolio of services attends to the following areas critical to school success: Catholic identity, school culture, academic improvement, strategic planning, financial management marketing/enrollment management, development, and access to federal grant programs. : For more than 20 years, ACE has partnered with hundreds of schools and leaders in dioceses throughout the nation. A CE Consulting is the preeminent provider of consultative guidance and innovative thinking with regard to the unique and distinct needs of Catholic Elementary and Secondary Schools. The organization ’ s portfolio of services attends to the following areas critical to school success: Catholic identity, school culture, academic improvement, strategic planning, financial management marketing/enrollment management, development, and access to federal grant programs. 2 ACE Team Members provide the highest level of professional and personalized service to Catholic educational institutions and seek to empower all servant leaders who are committed to Catholic education in a professional, lay, volunteer, or religious capacity to attain their optimal performance in carrying out the mission of Catholic education. : For more than 20 years, ACE has partnered with hundreds of schools and leaders in dioceses throughout the nation. ACE Team Members provide the highest level of professional and personalized service to Catholic educational institutions and seek to empower all servant leaders who are committed to Catholic education in a professional, lay, volunteer, or religious capacity to attain their optimal performance in carrying out the mission of Catholic education. 3 Quality Catholic Education + Sound Business Management + Effective Marketing = Pupils People and Dollars : A Formula for More Students in Great Catholic Schools For more than 20 years, ACE has partnered with hundreds of schools and leaders in dioceses throughout the nation. Quality Catholic Education + Sound Business Management + Effective Marketing = Pupils People and Dollars 4 -Examine community demographics and competitor schools to develop a foundational understanding of the educational marketplace for the schools under the jurisdiction of the five Regional Community Boards. -Collect and analyze enrollment data to assess enrollment trends and determine current market share. -Review the Ohio school choice program and the current levels of participation of Metro- Toledo Catholic schools and determine how best to optimize this opportunity to build enrollment and to make Catholic education more broadly accessible to a wider school population. : For more than 20 years, ACE has partnered with hundreds of schools and leaders in dioceses throughout the nation. -Examine community demographics and competitor schools to develop a foundational understanding of the educational marketplace for the schools under the jurisdiction of the five Regional Community Boards. -Collect and analyze enrollment data to assess enrollment trends and determine current market share. -Review the Ohio school choice program and the current levels of participation of Metro- Toledo Catholic schools and determine how best to optimize this opportunity to build enrollment and to make Catholic education more broadly accessible to a wider school population. 5 “ Semper Altius ” Objectives -Conduct a comprehensive audit of the current marketing materials, social media utilization, recruitment and enrollment management practices for each of the five Regional Community Boards’ schools. -Conduct a merchandizing audit for each of the five Regional Community Boards’ schools. -Develop and conduct a survey to explore key stakeholders’ perceptions of the five Regional Community Boards’ schools. - Prepare a comprehensive written report of the findings and provide a marketing, recruitment, and enrollment management plan for each of the Oversight Boards. : For more than 20 years, ACE has partnered with hundreds of schools and leaders in dioceses throughout the nation. - Conduct a comprehensive audit of the current marketing materials, social media utilization, recruitment and enrollment management practices for each of the five Regional Community Boards ’ schools. -Conduct a merchandizing audit for each of the five Regional Community Boards ’ schools. -Develop and conduct a survey to explore key stakeholders ’ perceptions of the five Regional Community Boards ’ schools. - Prepare a comprehensive written report of the findings and provide a marketing , recruitment, and enrollment management plan for each of the Oversight Boards. 6 “ Semper Altius ” Objectives -: Marketing Audit Over nearly 20 years, ACE has partnered with hundreds of schools and leaders in dioceses throughout the nation. - 7 - Collect data via an online assessment tool - Visit schools - Interview personnel and stakeholders : Methodology: Over nearly 20 years, ACE has partnered with hundreds of schools and leaders in dioceses throughout the nation. - Collect data via an online assessment tool - Visit schools - Interview personnel and stakeholders 8

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