Marketing As A Service

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Information about Marketing As A Service

Published on March 12, 2014

Author: TeamDetroit



This panel discusses the idea of marketing as a service by re-imagining what brands do to help the customer by providing utility in real time.

#TDISXSW now where are the flowers? We built the beehive, #MaaS

#TDISXSW Tony Vecchiato VP, Digital Strategy and Enablement Team Detroit Marketing as a Service #MaaS

#TDISXSW Panelists #MaaS

#TDISXSWMarketing as a Service Panelists •  Tony Vecchiato – Team Detroit, VP, Digital Strategy & Enablement (Moderator) •  David Murphy – Team Detroit, President-USA •  Doug Stovall – Chief Operating Officer, Hipcricket •  Helen Ectors – SVP, Global Director Creative Business •  Jim McArthur – Managing Director, Big on Mars #MaaS

#TDISXSWMarketing as a Service Logistics •  Audience Participation Required –  Raise your hand and tell us your Name and Company –  Twitter #TDISXSW or #MaaS –  White Paper •  Content Studio •  HAVE FUN!!!! #MaaS

#TDISXSWTeam Detroit Panel What Success Looks Like #MaaS Panel Audience PARTICIPATION

#TDISXSW Big Data #MaaS

#TDISXSW How do your customers behave, react or feel differently because of big data? #MaaS

#TDISXSW How has the concept of loyalty changed? #MaaS

#TDISXSW How must brands treat their customers now? #MaaS

#TDISXSWLoyalty Brands Must Serve their CustomersCustomers Being Loyal to Brands #MaaS

#TDISXSWMarketing as a Service Defined Re-imagine everything you do to help the customer by providing utility in real time. #MaaS

#TDISXSW What are some of your Inspirations of Marketing as a Service? #MaaS

#TDISXSW Can you think of a brand that uses multiple channels of Marketing as a Service to provide a more unified approach through big data? #MaaS

#TDISXSWUnified Channel Approach Amazon #MaaS

#TDISXSWUnified Channel Approach Amazon #MaaS

#TDISXSW Appendix #MaaS

#TDISXSWSocial as a Service Delta Assist #MaaS

#TDISXSWMobile as a Service Starbucks Mobile Applications #MaaS

#TDISXSWCustomer Service as a Service Amazon Mayday #MaaS

#TDISXSWBrick and Mortar as a Service Apple #MaaS

#TDISXSWInteractive as a Service Dominos #MaaS

#tdisxsw presentations

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