Published on October 9, 2009
Resources for all
Nuts and Bolts Training
Marketing and Programming
in the current environment
Lillian Coopersmith and Barbara Miller
Online calendar submissions How To Get Information to your Customers about Your Programs Newspaper and magazine online calendar submissions-email addresses are at end of most news stories Know the deadlines Know what they want Religious editors Book editors Children’s programming
It’s All Free County Resources eCountyLine is produced monthly by the Broward County Office of Public Communications – firstname.lastname@example.org Sun E-News Library web page www.broward.org/library The best tool is the Event Management System –virtual calendar - http://bclnetex.browardlibrary.org/ Will be on library home page for the public in the near future Please contact Steve Rodeberg if you are not using EMS Paycheck stubs – email@example.com Cultural Directory – http://www.Broward.org/arts/culturaldirectory/cd_attractions.htm TV Floor Monitors with monthly programming information Email Lists of customers generated from individual programs Bookings is gone but E-Communications produces monthly fliers Submit information to address below M:Common!!!Listings for the E-Updates!!!November 2009 Individual library page http://www.broward.org/library/branch_mn.htm
Grant funds received fromSusan G. Komen for the Cure programs One project and the options available for promotion October is Breast Cancer Awareness Month Library Publicity is everywhere Flyers, magazines, newspapers,check stubs, TV monitor, library web page, interior bus cards, inserts in Chopin programs, signage, branch participation, Friends Book Fairs, branch tables, elevator signs, governmental center
Interior Bus Cards In All Broward County Buses
Full page article Family Life article October edition
You Can Do this inMicrosoft Publisher One page flyer Printed at county print shop Insert in October Chopin program Elevator signs
TV Media Coverage WPLG-Channel 10
Branch Displays Lauderdale Lakes Branch Display
2008 Main Library Pretty in Pink
Programming Annual Program Goals-Themes ALA, Major Holidays Know Your Community Partners are your best friends Friends groups, Chopin, Komen for the Cure Sharing resources Risk Management Needs to Know Grants – apply with approval from Regional Manager Tara Zimmermann is our Grants Coordinator Resources include: Grants.gov; ALA;BPLF
Meetings at the Library Non profit group designation is found at Sunbiz.org Room rental – County Administrative Code 37.10 Deposit if paying for room Political or Religious Groups Use Event Management System to book rooms-each branch should have a person who is assigned to input reservations in EMS Solicitation approval is needed Forms on BCL Net and BC Net
Exhibits and Displays Insurance – Fill out the forms Fax to Risk Management Division 954-357-6545- fax Be sure you have signed by the exhibitor Exhibit Guidelines Insurance requirements Review with exhibitor Installation – check before hung to avoid censorship Length of time for exhibit No prices displayed but need prices for insurance purposes that is given to Risk Management Sharing of Traveling Displays/Exhibits Stories to Share –Komen SunWorks from NASA Astronomy(SFAAA) Exhibit
Reception Catering If you are catering or serving liquor at a reception, it is necessary to work with the Division of Risk Management From the caterer, you will need to request a certificate of insurance with actual policy numbers which will show that the insurance coverage is in effect. Also, the insured caterer must have 30 days cancellation notice on the insurance policy. The Broward County Board of County Commissioners must be added as certificate holders. When you receive certificates from vendors, please send to firstname.lastname@example.org so you have approved certificates in plenty of time Food and Liquor
Reporters/Film Crew Reporters in Building When to speak directly to media – program information When to notify Library Director or Supervisor –breaking news (budget, emergencies, crime) Filming in Library- $100 per hour in County Code Broward Film Alliance www.browardalliance.org Approvals needed from customers for photos that we take for library publications – Public Communications BC Net under Forms
Questions? Thank you for your interest. Questions
10 free lessons on technical marketing skills to make you a more effective and efficient marketer.
Here are the top 24 Marketing/programming profiles on LinkedIn. Get all the articles, experts, jobs, and insights you need.
View 8790 Marketing, Programming posts, presentations, experts, and more. Get the professional knowledge you need on LinkedIn.
HERC Jobs: Staff/Administrative, , Chestnut Hill, Massachusetts , Assistant Director, Marketing & Programming- Institute for Advanced Jesuit at Boston College
Studium im Bereich Game Programming. Am SAE Institute studierst du praktisch. Spieleentwicklung, Medien- und Spielewirtschaft, Projektmanagement.
Affiliate-Marketing kann auch offline umgesetzt werden. Hierzu können gedruckte Gutscheine verwendet werden, die einen Code enthalten, ...
Definition of marketing: The management process through which goods and services move from concept to the customer.
Programming ist eine Form der Schleichwerbung. Ein Unternehmen übernimmt, komplett oder anteilig, die Produktionskosten einer Sendung, die seine PR-Ziele ...
Learn the basic definitions of advertising, marketing, promotion, public relations, publicity and sales, in this topic from the Free Management Library.
Marketing data + charts for marketers, analysts, consultants. Useful spreadsheet .xls and .ppt slidedeck downloads to prepare your presentations and budgets.