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Information about MARKETING 2.0
Business & Mgmt

Published on January 20, 2009

Author: CequitySolutions



Event driven marketing services Event Driven Marketing is a concept designed to personalize dialogue and create tailor made marketing programs to each customer. It brings in substantial amount of opportunities to convert as much as 20–50% of leads into actual sales, which is a 10 times multiplied result than the normal CRM tools
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Event driven marketing services Event Driven Marketing is a concept designed to personalise dialogue and create tailor made marketing programs to each customer. It brings in substantial amount of opportunities to convert as much as 20–50% of leads into actual sales, which is a 10 times multiplied result than the normal CRM tools. It enables approaching prospective customer at the right time with the right product in the right manner. EDM builds total customer relationship and moves the engagement from a monologue mode of communication to a dialogue from a company’s time to contact to ‘customers time to contact’. This is called the Total Customer Relationship (TCR). TCR Framework Opportunities to open a conversation Is this what you Wishing Welcome have been looking for? Total Customer Help Relationship Looking forward (TCR) Congratulations ! Worried .. Thank You ! Key Benefits Increased customer focus, satisfaction and responsiveness n Lower attrition n Increased revenue and profitability n Drive Band preference n Maximize marketing opportunities n As you think about the potential event opportunities in your business, make sure that you build a technology foundation that will enable you to define, detect and automate events across all kinds of events. We in partnership with Eventricity can provide you a complete, packaged Event Driven Marketing solution – Timeframe & Coffee.

EDM Suite As a part of the Event Driven Marketing services we provide the entire spectrum of strategic analysis, consultancy and design to Event development, optimization, implementation and customer communication and dialogue. Strategic Analysis, Consultancy and Design Software Application Detecting Events - “Time Frame” Customer Optimizing Software Application and Filter - “Coffee” CEQUITY ACE Customer Campaigner Communication and Dialogue Infrastructure Value Proposition Time to market. To implement a typical Proof of Business Value takes less than 12 weeks elapsed time. Profit from any n eventricity project is seen in months (or sometimes even weeks) instead of years. Implementation and deployment of Events into the Bank’s existing CRM infrastructure. n Consultancy and workshops to assist with the definition and design of particular Bank Events. Here the Timeframe library n contains a set of proven, business Events that help with the fast tracking of any project. Strategic assessment and mentoring, for example, in the deployment of an Event process to address particular product offerings n or services. Using our Event Driven Marketing solution, we can link to any existing CRM solutions allowing them to deliver response rates up n to 10 times more than before. KPI’s that EDM can Address Marketing Response Rates Marketing Costs 80 50 70 Response rates changed from Marketing costs were 45 60 40 50 35 2%–5% to between 5% and reduced from Au$50m / Year 30 40 25 75%. to Au$12.5m. At the same 30 20 20 15 (Source: Union Bank of time profitability increased 10 10 0 5 Min Max Norway) (>Au$3Bn in 2002). Average 0 (Source: National Australia EDM Average Response Rate is 34% for over 100 Events. bank) (Source: National Australia Bank) Sales Results 100% 90% 55% of ALL product sales 80% Customer Attrition / Churn 70% 60% came from 5 Events 6 50% Customer Churn was around 5 40% (Source: Rabobank) 4 30% 6%. Using an EDM approach 20% 3 10% this was decreased by 2 0% 1 60% to around 2%. 0 (Source: N/S) Product Cross Sell & Holdings 2 Average Product Holdings per 1.0 1.6 1.4 Customer increased from less 1.2 1 than 1.2 to around 1.9. 0.8 0.6 0.4 (Source: UBN) 0.2 0

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