Published on February 28, 2014
Powered by Super Da’wah Marketing 101 Understand powerful principles in marketing & how to apply to get more super crowds & improve your organisation’s profitability & competitiveness Nurhafihz Noor, MCIM, IMA, CIFE • BBA (Marketing) • Member of The Chartered Institute of Marketing (MCIM) • Islamic Marketing Associate (IMA) with the International Islamic Marketing Association (IIMA) • Certified Islamic Finance Executive (CIFE) • Author of “The 10 Secrets of Power Presentations” & “Super Da'wah: How to Invite Super Crowds to Your Super Message • Editor of Islamicmarketing.org 1 SUPERDAWAH.COM
Pricing Perspectives 1.Accountant: price covers total costs 2.Economist: demand & supply affect price 3.Marketer: focus is on customer, i.e. how much customer is willing to pay 3 SUPERDAWAH.COM
Pricing Techniques 1. Cost-Plus Pricing: Price above your cost price 2. Going-Rate Pricing: Seeing what your competitors are charging 3. Market Skimming: Start expensive, then gradually lower price 4. Market Penetration: Start cheap to get market share, then gradually increase price 5. Odd / Even Pricing: Where "odd" prices are perceived to be lesser in quality, & customers tend to round down when promoting price 4 SUPERDAWAH.COM
Prohibited: Uncertainty & Gambling • Uncertainty (Gharar): – Minor (Yasir): Permissible (e.g. not knowing exact freshness of fruit inside) – Major (Fahish): Prohibited (e.g. when contract is unclear) • Gambling (Maisir): 1. Wealth from all participants 2. Game which determines winner & loser 3. Winner gets all & loser gets none, i.e. zero sum 5 SUPERDAWAH.COM
Prohibited: Usury (Interest) - 2 Types • In loans (Riba al-Qurudh): Prohibited as no actual product has been transacted, leading to unfair gain • In trade (Riba al-Buyu’): "Gold is to be paid for by gold, silver by silver, wheat by wheat, barley by barley, dates by dates, and salt by salt - like for like, equal for equal, payment being made on the spot. If the species differ, sell as you wish provided that payment is made on the spot." [Muslim] 6 SUPERDAWAH.COM
Explanation of Usury In Trade 1. If same item: must trade same amount at same time. 2. If different item but same category: can trade different amount but must be at same time. 3. If different item from different category: can trade different amount at different time. Category 1: Currency Gold Silver Category 2: Staple Food same amount same time diff amount same time Category 1: Currency Gold Silver Category 2: Staple Food Wheat Wheat Barley Barley Dates Dates Salt 7 diff amount diff time Salt SUPERDAWAH.COM
End of sample. Learn more at: fb.com/SuperDawahAcademy 8 SUPERDAWAH.COM
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