MarketBridge RevenueEngines

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Information about MarketBridge RevenueEngines

Published on March 7, 2014

Author: jrobertslaughter



Integrated Marketing Planning & Execution to Drive Revenue Growth.


MarketBridge RevenueEngines Integrated, Turnkey Marketing Technology, Process, and Professional Services @RobertSlaughter @MarketBridge

©2012 MarketBridge Corp.– 2 – RevenueEngines™ Managed Service Integrated, Turnkey Marketing Technology, Process, and Professional Services

©2012 MarketBridge Corp.– 3 – Reach Understand and Reach Customers Early in the Buying Process Promote your brand as an industry leader while customers are still conducting their initial search Objective Uncover buyer communities, reach prospects where they are already engaging, and increase brand awareness by understanding key buyer profile characteristics and segmenting existing and potential customers • Develop marketing and communication strategy for targeted profiles • Place content in channels customers are using to help solve their problem and join customer communities • Develop budget appropriate mix of tactics and messaging across digital and offline media Social Media Marketing SEO/SEM Print Marketing Customer Communities Social Media

©2012 MarketBridge Corp.– 4 – Engage Deliver Relevant Content in the Right Places to Engage with Prospects Objective Create two-way conversations with prospects and use consistent marketing efforts to keep leads engaged while discussing business requirements and preparing vendor proposals • Develop and execute campaigns, monitor inbound response, and continuously score and route leads • Understand response data to identify strategies for nurturing prospects • Develop and execute multi-tactic nurturing campaigns aligned to targeted customer profiles • Measure and optimize campaigns to maximize effectiveness and ROI Increase brand consideration with consistent, targeted messages until prospects are ready to buy Marketing Automation & Campaign Optimization Online Performance Dashboards Inbound Response Monitoring Mobile Marketing Digital Marketing Campaign Design Lead Scoring

©2012 MarketBridge Corp.– 5 – Convert Effectively Enable Sales to Close Deals Objective Focus sales people on closing deals and increase productivity by passing only purchase- ready leads and equipping sales with robust marketing support throughout contract negotiation and product/service attach • Alert sales when leads are ready for follow-up and provide rich lead background and history • Enable sales with training, sales tools, customer collateral, premium content, and more • Enhance sales efforts with marketing campaigns aligned to sales themes Help prospects justify their purchase decision in order to reduce time-to-close, close more deals and increase deal size Sales Two-Way Feedback Converted Lead Sales Presentations, Customer Collateral Training & Tools Lead History, Reports, & Dynamic Routing

©2012 MarketBridge Corp.– 6 – Expand Grow Relationships with Existing Customers through Ongoing Communication Objective Build valuable customer relationships, drive loyalty and share of wallet, and deliver positive customer experiences that create customers who become brand advocates, buy more, upgrade their solutions, and renew service contracts on time • Gather and analyze customer and market data, including contract details, purchase history, and service history • Understand customer value drivers and demonstrate why customers should upgrade their solutions • Refine customer segmentation and uncover key insights • Ensure delivery of strong customer support Retain existing customers and increase long-term customer value and advocacy Buyer Community Nurturing Cross-Sell / Up-Sell Opportunities Buyer History & Detailed Customer Profiles Program Dashboards Telemarketing Campaign Analytics & Optimization Loyalty Programs Partner Enablement

©2012 MarketBridge Corp.– 7 – MarketBridge Overview MarketBridge delivers digital customer engagement and analytics solutions to our Fortune 1000 and emerging growth clients by connecting marketing and sales to increase pipeline volume, velocity, close rates, and customer loyalty. Customer Characteristics Global B2B and B2C firms Go-to-Market through Direct and Partner channels “Considered-purchase” products and services Sell to Enterprise, Mid-Market, and SMB customers Facing disruption in customer buying process Integrating Marketing & Sales strategies and operations MarketBridge Differentiators Exclusive focus on Go-to-Market strategy-thru-execution 150 Fortune 1000 and emerging growth clients including 18 of the Top 50 Global B2B brands 20 years connected Marketing & Sales thought leadership Over 1,000 client engagements 15% Revenue lift on Sales & Marketing spend Sample Clients across Technology, Financial and Business Services, and Healthcare

– 8 – Prospect Generation Lead Nurturing Opportunity Management Loyalty & Retention MarketBridge –What We Do MarketBridge delivers revenue productivity at every stage of your pipeline We offer our clients a unique blend of required skills to reach, engage, and convert more customers STRATEGISTS + PRACTITIONERS + TECHNOLOGISTS + DATA SCIENTISTS $ ..with technology-enabled RevenueEngines ™ solutions to engage customers how they want to buy…. …informed by our data- driven SMART™ analytics foundation • Buyer Persona Segmentation • Digital & Social Engagement • Content Marketing • Online Communities • Sales Enablement • Digital Sales Coverage • Digital & Web Analytics • Predictive Models • Performance Measurement & Dashboards • Customer Cloud The very best companies profitably grow their revenues by connecting marketing and sales to reflect a NEW CUSTOMER BUYING JOURNEY

@RobertSlaughter Digital Practice Lead, Client Development +1 202 507 9033 @RobertSlaughter @MarketBridge

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