Published on February 22, 2014
TARGETING Targeting is the actual selection of the segment you want to serve. The target market is the group of people or organizations whose needs a product is specifically designed to satisfy
EVALUATING TARGET SEGMENTS Size Expected Growth • How large is this target market? Worth pursuing? • Even if the market is small, it may be profitable if there are indications that it will grow. Competitive Position • Low competition equals attractive market Cost to Reach • Is this market accessible with our tactics? Compatibility • How aligned is this market to our goals?
TARGET MARKETING Undifferentiated Mass Marketing Targeting broadly Differentiated Segmented Marketing Concentrated Niche Marketing Micromarketing (local or individual) Targeting narrowly
TARGET MARKET PATTERNS Single Segment Concentration Selective Specialisation Product Specialisation M1 M1 M1 M2 M3 M2 M3 P1 P1 P1 P2 P2 P2 P3 P3 M2 P3 WOODLAND McDONALDS Market Specialisation M1 P1 M3 M2 BAJAJ Full Market Coverage M1 M2 M3 M3 P1 P2 P2 P3 P3 HIMALAYAN COKE M3
MARKET SEGMENTATION, TARGETING AND POSITIONING MARKET SEGMENTATION. INTRODUCTION: - The market for any product is normally made up of several segments.
Formen. Es gibt verschiedene Formen des Targeting. Man unterscheidet zwischen: Content-Targeting. Content-Targeting bildet die einfachste Form des Targeting.
Sie sollten erreichbar sein, die Segmente sollen auf Marketingmaßnahmen angesprochen werden können (targeting). ... Markt- und Kundensegmentierung.
Market segmentation is dividing the market into buying groups, and then targeting certain segments. shopper image by T.Tulic from Fotolia.com
MARKET TARGETING OPTIONS. Introduction. Before engaging in marketing campaigns and promotions businesses need to decide who they would like to aim their ...
Die STP-Strategie ist ein Instrument der Marketingstrategie und besteht aus der Segmentierung, der Zielgruppenauswahl und der Positionierung
Segmentation, Targeting, and Positioning Segmentation, targeting, and positioning together comprise a three stage process. We first (1) determine which ...
Today, Segmentation, Targeting and Positioning (STP) is a familiar strategic approach in Modern Marketing. It is one of the most commonly applied marketing ...
Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments.