Market Targeting

50 %
50 %
Information about Market Targeting

Published on February 22, 2014

Author: kumarprashantgupta



TARGETING Targeting is the actual selection of the segment you want to serve. The target market is the group of people or organizations whose needs a product is specifically designed to satisfy

EVALUATING TARGET SEGMENTS Size Expected Growth • How large is this target market? Worth pursuing? • Even if the market is small, it may be profitable if there are indications that it will grow. Competitive Position • Low competition equals attractive market Cost to Reach • Is this market accessible with our tactics? Compatibility • How aligned is this market to our goals?

TARGET MARKETING Undifferentiated Mass Marketing Targeting broadly Differentiated Segmented Marketing Concentrated Niche Marketing Micromarketing (local or individual) Targeting narrowly

TARGET MARKET PATTERNS Single Segment Concentration Selective Specialisation Product Specialisation M1 M1 M1 M2 M3 M2 M3 P1 P1 P1 P2 P2 P2 P3 P3 M2 P3 WOODLAND McDONALDS Market Specialisation M1 P1 M3 M2 BAJAJ Full Market Coverage M1 M2 M3 M3 P1 P2 P2 P3 P3 HIMALAYAN COKE M3

Thank You…!

Add a comment

Related presentations

Related pages

Market Segmentation Targeting Positioning by amarnath

MARKET SEGMENTATION, TARGETING AND POSITIONING MARKET SEGMENTATION. INTRODUCTION: - The market for any product is normally made up of several segments.
Read more

Targeted Advertising – Wikipedia

Formen. Es gibt verschiedene Formen des Targeting. Man unterscheidet zwischen: Content-Targeting. Content-Targeting bildet die einfachste Form des Targeting.
Read more

Marktsegmentierung – Wikipedia

Sie sollten erreichbar sein, die Segmente sollen auf Marketingmaßnahmen angesprochen werden können (targeting). ... Markt- und Kundensegmentierung.
Read more

Define Market Segmentation & Targeting |

Market segmentation is dividing the market into buying groups, and then targeting certain segments. shopper image by T.Tulic from
Read more

Market Targeting - Learn Marketing

MARKET TARGETING OPTIONS. Introduction. Before engaging in marketing campaigns and promotions businesses need to decide who they would like to aim their ...
Read more

STP-Strategie - Segmenting, Targeting, Positioning

Die STP-Strategie ist ein Instrument der Marketingstrategie und besteht aus der Segmentierung, der Zielgruppenauswahl und der Positionierung
Read more

Segmentation, Targeting, and Positioning--Consumer Behavior

Segmentation, Targeting, and Positioning Segmentation, targeting, and positioning together comprise a three stage process. We first (1) determine which ...
Read more

The Segmentation, Targeting and Positioning model

Today, Segmentation, Targeting and Positioning (STP) is a familiar strategic approach in Modern Marketing. It is one of the most commonly applied marketing ...
Read more

Target Marketing Definition - Market Segmentation

Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments.
Read more