Market Study Report on Mobile Phone Usability

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Information about Market Study Report on Mobile Phone Usability

Published on July 13, 2016

Author: arvinte


slide 1: 2016 Kate Yeng Oz Assignment Help 13-Jul-16 Market Study Report on Mobile Phone Usability slide 2: Oz Assignment Help Page 1 Market Study Report on Mobile Phone Usability Introduction:- Cellular phones for adults are one of the latest introductions in handset market with excellent market potential. These phones are extremely easy to use for senior citizens because of their big displays’ large push buttons’ speed dialing system and some companies even provide assistance in contacting emergency services. Market study These phones are slightly different from regular cell phones as they are designed with keeping requirements of senior citizens in mind like louder voice’ bright displays and even there prices are kept in a range where senior citizen can afford it as most of them are on fixed income sources. Market research requirement A through market research is required for launching these phones as they are a very niche market and can achieve economies of scale only in areas with high population of senior citizens. This market segmentation is growing and make pricing sensitive and dependent on other’s opinion family and peer group before making a purchase. What happens in market Market is getting extremely competitive because the other market segment for cell phones is getting saturated and handsets are becoming more of a commodity. So all companies are targeting this segment which is still untapped and have a very healthy growth rate on year on year basis. Product offered Product offered by us is by RETCALL MOBILE LTD in the brand name ONE dial easy. It is a retro style product with certain new concepts and features. Following are its core features:- 1. Life saver: – this feature sends an emergency message to pre-selected 5 numbers as well as to 911 when pressed down a button for 10 seconds continuously. A very good feature considering the health related issue and crimes against senior citizens. 2. Big display – the display is quite big in size bright colored and very large font. This makes it easy for them to read it even with impaired vision and dim lights. slide 3: Oz Assignment Help Page 2 3. Voice dial pad: – this pad dials the number saves it send and receives messages on voice command only. This makes it very user friendly and also be used by people who are unable to dial or read and write. 4. Standard answering pad: – the answering pad is standard in nature with 3 common buttons which are multipurpose and can be used for various activities making it easy to use. 5. Numeric pad with illuminating pad:- the numeric pad is also made up of illuminating material which is useful in using the cell phone in dim lit areas or in low visual clarity. 6. Numpad cover: – this contains a big name card area where the name of the owner even with address can be placed in big bold letters. This enhances the safety of cell phone as well as more assurance of its safe return if lost. Current market trends:- the market of these phones is growing at a pace of 25 year on year basis and more economic range is demanded by market as the target segment for this product is very price sensitive and with paying capacity of lower end. Population status in UK and its senior citizen population A graphical representation of population distribution The population of the United Kingdom was estimated to be 60975000 in mid-2007 up by 388000 0.6 per cent on the previous year and nearly 84 of population of UK lives in ENGLAND which is most densely populated while SCOTLAND is least densely populated area. The population is also slide 4: Oz Assignment Help Page 3 increasing in such a fashion that for the first time UK has more number of 65 + than 16+ in its population. Population statistics of UK  All ages: – 58.8 million  Under 16 years: – 11.9 million  Men and Women 16 to 64 – 36.1 million  Men and Women 65+:- 10.8 million  Males – 28.6 million  Females: – 30.2 million Statistics of Nottingham Nottingham is a major city as well as unitary authority area in East midland region of UK . The city itself has a population of 288700 while the population of wider Nottingham urban area is 667000 in last census. The latest nongovernment figures of population of Nottingham are as follows. The latest population estimates are: 1. 300800 for the City of Nottingham 2. 667100 for Greater Nottingham 3. 786600 for the Nottingham Travel-to-Work Area The senior citizen population of Nottingham is approximately for 65+ populations is as follows 1. Total persons: – 99100 2. Males: – 43500 3. Females – 55600 slide 5: Oz Assignment Help Page 4 Source: Population Estimates Unit Office for National Statistics Pricing comparison MAJOR BRANDS PRICE RANGE including taxes COUNTRY INO MOBILE 90-120 British pound SINGAPORE MATOB MOBILE Doro 133 British pounds ENGLAND MATOB MOBILE easy 5 80 British pounds ENGLAND JUST 5 90 US DOLLARS USA F9500 73 US Dollars USA If we look at general comparison of prices the products from USA are relatively cheaper than products available in UK but if we take in effect the cost of transportation and other insurance relate cost it might be of same range. The features available in handset’ the calling plans battery life etc also contribute in coming to a total cost. This comparison gives a clear indication that if a cost effective range of product can be launched in UK market there could be a huge market potential for it. slide 6: Oz Assignment Help Page 5 Places where this product can be marketed There are various places where this product can be marketed if we target the right market segment at right places. Putting p’s in place the product place price and people we can target by following ways- 1. We can contact the old age homes or senior citizen residential area societies and can offer bulk deals to them 2. We can also make partnership with telephone service provider companies to give a combination plan with special plans for senior citizens where we can give the handset in combination with plans. 3. We can also market our product to various old age clubs committees social groups and support groups for senior citizens. Here we can usecommunication strategy with a message for the product to a very focused and targeted market. 4. We can study the demography of UK and target the areas where more number of senior citizens is residing. 5. We can also contact district libraries’ hospitals’ clinics and worship places where more number of senior citizens visit. Oz Assignment Help is the number 1 assignment help provider in Australia. Our online assignment writing help Australia is especially dedicated for the students studying in all Australian colleges and universities. Our written assignment is the best Market study Report Mobile Phone Usability assignment for which student tops the class. We offer affordable assignment writing service who are studying statistics finance at under – graduate post – graduate or research level. Marketing plan: – The product should be marketed as a value for money product as senior age group believes in value for money. 1. Product:- easy to use ‘big display and assistance in emergency 2. People: – senior age group 65+ people of both genders. 3. Price: – the price band should be between 75 pounds to 100 pounds depending on features and talk plan combined with it. 4. Place:- the place to market will be senior citizen societies’ social groups’ colonies’ old age homes’ hospitals and even working people who have old age parents and grandparents slide 7: Oz Assignment Help Page 6 5. Promotion:- the product will be promoted as a easy to use extremely beneficial in emergency and value for money product. In launch we can provide some free talk plans and other benefits like free gifts or coupons for customers to attract them. Know more about : This is how Mobile Devices are Helping Visually Impaired People Average income of UK citizens according to age group Age Band Median Income Mean Income Median Income Men Mean Income Men Median Income Women Mean Income Women Under 20 years £ 8130 £ 9570 £ 8490 £ 9810 £ 7990 £ 9250 20 – 24 years £ 11800 £ 13200 £ 12400 £ 13800 £ 11200 £ 12300 25 – 29 years £ 17000 £ 19300 £ 17800 £ 20600 £ 15900 £ 17800 30 –34 years £ 19500 £ 23900 £ 21600 £ 26700 £ 16400 £ 20100 35 – 39 years £ 20100 £ 26800 £ 23600 £ 31700 £ 15500 £ 20100 40 –44 years £ 20200 £ 28100 £ 24600 £ 34600 £ 14900 £ 19800 45 – 49 years £ 20300 £ 28600 £ 24800 £ 35400 £ 15200 £ 20100 50 to 54 years £ 19300 £ 27000 £ 23500 £ 33400 £ 15100 £ 19200 55 – 59 years £ 17200 £ 24500 £ 20900 £ 29900 £ 13100 £ 17200 60 – 64 years £ 13600 £ 20000 £ 16500 £ 24300 £ 10700 £ 14200 slide 8: Oz Assignment Help Page 7 65 –69 years £ 12600 £ 17900 £ 13600 £ 19500 £ 11100 £ 14800 70 – 74 years £ 13300 £ 18100 £ 15600 £ 21100 £ 10700 £ 14300 Over 75 years £ 12400 £ 16700 £ 15300 £ 19900 £ 10400 £ 14100 Source :Office for National Statistics

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