Market Research Surveys

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Information about Market Research Surveys

Published on August 25, 2010

Author: opinionmeter


Slide 1: Market Research Surveys Using technology-based market research tools to capture real-time Voice-of-the-Customer feedback OPINIONMETER Slide 2: OPINIONMETER Traditional Market Research Paper-based surveys Taken by phone or mail Professional developers required to code, deploy, collect & format data for analysis Technology-based Research Mobile, Web or Standalone devices Point-of-Experience feedback in real-time Real-time Satisfaction alerts to onsite staff Schedule delivery of your Customized Reports Traditional vs. Technology-based Research Methods Slide 3: Traditional vs.Technology-based Research Methods Traditional Market Research Expensive to set up & run Lack of development efficiencies for multiple surveys Historically low rate of return Takes months to receive actionable data Technology-based Research Author once, deliver anywhere Real-time market research On-site, on-time, on demand Cost-effective, easy to manage Immediate access to actionable data from anywhere Quick formatting for customized analysis Benefits OPINIONMETER Slide 4: Interactive survey devices let you Author Once, Deliver Anywhere Survey Kiosks – standalone feedback stations automate the collection of large survey samples from business service lobbies. Ideal applications include Retail, Food Service and Healthcare consumer research. Tablet Surveys – mobile & portable for in-the-field surveying. Diverse audience include: patients, passengers, customers, visitors, exhibitors. OPINIONMETER Slide 5: Interactive survey devices give you Real-Time Market Research Handheld PDA Surveys – ideal mobile survey devices with long-life battery for in the field research. Mobile Phone Surveys – use customers’ own mobile phones to capture fresh, spontaneous impressions and invaluable feedback at the moment-of-truth! OPINIONMETER Slide 6: Interactive survey devices give you Real-Time Market Research At a fraction of the cost. Web-enabled Survey Devices – rapidly deploy sophisticated, branded, multilingual surveys to capture real-time feedback from your customer’s moment-of-truth – the place and time where they interact with your product or service. OPINIONMETER Slide 7: Opinionmeter Serves a Broad Spectrum of Industries Worldwide Workforce Education Transportation Retail Healthcare Hospitality Government Financial OPINIONMETER Slide 8: Device and Industry Survey Examples Tablet iPad PDA Kiosk OPINIONMETER Slide 9: Use Opinionmeter’s Feedback Management Platform to Conduct Market Research Campaigns Flexible multi-mode Data Collection options - PDAs, Tablets, Mobile phones, Stand-alone Kiosks, Web or Paper. The same survey can run on all devices. Real-time customer feedback - from the Point-of-Experience Satisfaction Alerts - Real-time alerts facilitate customer service recovery Unique combination of reporting - use core questions across the enterprise to identify key drivers of patient satisfaction – and use local level questions in the same survey. Digital Signage - Media Content management Opinionmeter’s SurveyManager can be delivered via our hosted service model or run on-site in your own environment. OPINIONMETER Slide 10: SurveyManager Report Features Standard Summary Reports Customer Satisfaction Scores Customized Dashboards Unlimited Cross Tabulations Graphs and Charts within Reports OPINIONMETER Slide 11: SurveyManager Report Features, continued. Trend Analysis Customer Satisfaction Scores Net Promoter Score Automated Reporting Templates Graphs and Charts within Reports OPINIONMETER Slide 12: Market Research Surveys By Opinionmeter Automated, real-time survey tools Integrated with standard hardware platforms and software Invaluable customer insight captured at the Point-of-Experience Immediate, actionable data Reports and data accessible from any Web browser Easy, convenient and cost-effective Opinionmeter International, Ltd. 1-888-OPMETER OPINIONMETER

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