Published on November 24, 2016
1. Homegrown and Local Markets A beginners guide on everything you need to do to be prepared for your first market Prepared by; Luisa Figueroa MY LITTLE LOVE HEART www.mylittleloveheart.com.au
2. Table of Contents Applying for Markets Paperwork Equipment Open & Close Signage, Layout & Visual Merchandising Networking Money and Customer Service Worst Case Scenario Major Recommendations
3. Applying for Markets • When applying for markets be aware that they can vary in pricing from free to $400. • The first Market you should do should be a smaller, indoor market. • When applying for markets, provide pictures of your products and detailed descriptions. • On acceptance, pay the fee promptly and provide any additional documentation i.e. insurances
4. Paperwork • Some markets can be very paperwork intensive, make sure you read all documents relating to the Market. • Some of the paperwork requested are insurance documentation, documentation authorising the sale of food, gazebo engineers report, and sunday trading commerce certificate • Each Market requests different information so read all instructions carefully
5. Equipment • Each Market is different so you will require different equipment for each market. • Highly recommend that you visit other Markets and see what other exhibitioners use at their stalls. • Review other markets for equipment ideas Indoor • The Following items are a must for Indoor Markets; • Trolley, Folding Tables & Chairs, Plain Table Cloth, Shelves, Bags and packing (environmental friendly) Outdoor • All the same equipment as an indoor market plus the following; • OzTrail 3 x 3 Gazebo & Weights and walls, Lighting - Battery or rechargeable.
6. Open & Close • Read all information from the market coordinators. • Be practical on what you are bringing to the market. • Be on time for your “Bump In”, which is the time you are required to go and unload your vehicle. • Park in the designated parking spots • Only use your designated space, don't creep over into other stall holders designated space. • Respect the closing time and stay until closing, leave the site as you found it.
7. Signage, Layout and Visual Merchandising Signage • Make sure you signage is the same as your social media signage, that its professional and clear to see. Layout & Visual Merchandising • Keep your layout as standard as possible for each market, this will enable you to load in, set up and load out quickly. • Review other Markets for ideas on layout and try not to crowd your display. • If possible, have tier levels and possibly adding lighting
8. Networking • Markets are a lot of hard work but they can be very social too. When setting up introduce yourself to your “Neighbours” and try and meet other stallholders at the market. • Other Stall holders can give you valuable information on other markets that have worked for them and other ideas about promotion. • Promote the market through social media
9. Money & Customer Services • The change you keep depends on the pricing of your goods and be confident with your pricing • Be prepared and have a lot of change, keep it in a safe place at all times. • Have a receipt book and order sheets handy • Stand up, make eye contact and don't use your phone and try to talk to your customers • Have Business cards with easy to reach for customers • Have a calculator and packaging ready • Every person is a potential sale !
10. Worst Case Scenario • Always be prepared for the worst, as one of the below will sure to happen. • Weather, you can and will get extreme weather conditions, be prepared and check the weather conditions before leaving home. • Customers, there will be markets where you have rude, happy, angry and even no customers. Remember you are the face of the business so always be professional with your customer service • Sales, or lack of sales, keep on persisting, every market is different and surprises will happen. • Issues, go and see the Market Co-ordinator, they are there to help and would have encountered your problem before.
11. Major Recommendations Here are a few recommendations I suggest you do. • Do a trial stall at home, work on your layout, visual merchandising, where you will pack your items and have your change. • Bring as much product as you can, you never know, you could have a fantastic turn out and you don't want to be turning customers away. • Bring some snacks and water for yourself, you may be stuck at your stall for a long period of time. • Have fun !