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Market Intelligence for Manufacturers in Oil & Gas and Mining

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Information about Market Intelligence for Manufacturers in Oil & Gas and Mining
Technology

Published on March 13, 2014

Author: ordital

Source: slideshare.net

Description

The nature of contracting in the Oil & Gas and Mining industry means that Manufacturers may not always know who is operating their products. The ORDITAL network allows Manufacturers to connect their products with Operators of assets built with their products and derive market intelligence on the use of their own products and those of their competitors to deliver better results across the marketing, sales and service product lifecycle.

ORDITAL is seeking Manufacturers in the Oil & Gas and Mining industry to become Early Adopters of this technolgoy to help deliver competitive advantage to their business.
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For Manufacturers Stephen Crampton CEO

Legal Disclaimer The information in this presentation is confidential and proprietary to ORDITAL and may not be disclosed without the permission of ORDITAL. ORDITAL has no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation and ORDITAL's strategy and possible future developments, products and or platforms directions and functionality are all subject to change and may be changed by ORDITAL at any time for any reason without notice. The information in this document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational purposes and may not be incorporated into a contract. ORDITAL assumes no responsibility for errors or omissions in this document. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions. © ORDITAL 2

Connecting Assets & Products © ORDITAL 3 Manufacturer Operator Product Asset

Connecting Assets & Products © ORDITAL 4 Manufacturer Operator Product Asset Supplier Supplier Subcontractor Subcontractor Contractor Commercial journey leads to obscurity

The ORDITAL Social Network © ORDITAL 5 Manufacturer Operator Product AssetMarket Intelligence Social Collaboration ORDITAL

Market Intelligence drives Revenue growth © ORDITAL 6 What Operator is currently using my Product? What is the geographic location of my Products? What competitor Products does my Operator use? How well are my Operators using my Products? How can I leverage communities to reduce stock costs? What is my Operator’s current spares inventory? How do I create brand awareness with new Operators? How do I keep my competitors out of my Operators?

Current process ineffective © ORDITAL 7 System Users Asset & Maintenance Data Team • Manage data change requests • Collect data details • Update CMMS asset register Project Engineers Operation Technicians Maintenance Engineering End-less Loop of Data Verification *Logos for selected companies included because they are quality companies that are important in the Oil & Gas and Mining industry. No other inference or relationship is intended or implied.

Current process ineffective © ORDITAL 8 System Users Manufacturers Asset & Maintenance Data Team • Manage data change requests • Collect data details • Update CMMS asset register Project Engineers Operation Technicians Maintenance Engineering End-less Loop of Data Verification Limited / No Communication with Operators *Logos for selected companies included because they are quality companies that are important in the Oil & Gas and Mining industry. No other inference or relationship is intended or implied.

ORDITAL Process Load Load existing Products Standard data model Field Service Mobile Data Collection & Validation Service Reports Classify Common definition of Products Common definition of Characteristics Claim Make Claims against Operators “My product is your asset” Network Accept Claim to add Manufacturer and Operator to Social Network Product & Asset are linked Social Collaboration Follow Product for updates from the Operator Establish & communicate with Product Communities © ORDITAL 9 Manufacturer Operator Product Asset

Benefits to Operator • Lower costs of data collection from Manufacturer – Standard data models – Management of technical documentation • Lower costs of field audits – Connected Audits for higher quality at lower cost • Automation of obsolescence management • Automation of component supersession management • Automation of warranty management • Automation of Supply Chain updates • Harness knowledge of Asset & Product communities through Social Collaboration to deliver better operational results © ORDITAL 10

Benefits to Manufacturer • Manufacturers are primarily sales organizations – If Products are not sold the business fails • Successful selling needs knowledge – Close current knowledge gaps in who has your Products – Close current knowledge gaps in what competitor Products are installed in your accounts • Growing your base is driven by Marketing – Create brand awareness with targeted promotions • Protecting your base is driven by after market Service – Develop stronger relationships with social collaboration – More effectively target and manage Product trials – Plan for supersession with your clients © ORDITAL 11

Seeking Early Adopters • Technology adoption models have relied on Visionaries for decades – They are interested in the significant competitive-edge derivable from this solution. – Willing to work with the Technology Vendor to achieve that advantage. • ORDITAL seeking strategic Early Adopter partners. – Grow the Social Network from success of Early Adopters © ORDITAL 12

Immediate benefits for Early Adopters © ORDITAL 13 Manufacturer Operator Product Asset **Intra-company Collaboration *Not dependent on size of Social Network Load Load existing Products Standard data model Field Service Mobile Data Collection & Validation Service Reports Classify Common definition of Products Common definition of Characteristics Claim Make Claims against Operators “My product is your asset” Network Accept Claim to add Manufacturer and Operator to Social Network Product & Asset are linked Social Collaboration Follow Product for updates from the Operator Establish & communicate with Product Communities

Stephen Crampton stephen.crampton@ordital.com www.linkedin.com/company/ordital www.ordital.com +61 410 315 643

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