Mark Selby presentation

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Published on April 22, 2008

Author: Miranda

Source: authorstream.com

The UK at Risk :  The UK at Risk Mark Selby VP Multimedia, Nokia Broadcasting 2017 September 27th 2007, London The “Telephone” and Media 1881:  The “Telephone” and Media 1881 “You can list to a concert and never go out,  But can hear every song that is sung; You can easily know what a play is about,  From the time when the curtain's uprung.” Punch, April 16, 1881 London sub. £10/year + installation £5 (£750/£375 in today’s money) Paris sub. FF180/year, use charge FF15 Unicast vs. Broadcast:  Unicast vs. Broadcast In 1894, the Electrophone Company in London provided subscribers with music, lectures and church services via the telephone. After 12 years there were still only 600 customers - neither a technical or commercial success. Telephony and broadcast networks are fundamentally different Mobile TV ≠Mobile Broadcast TV Radio Listening via the Mobile Phone:  Radio Listening via the Mobile Phone RAJAR research released August 2007: The number of UK mobile phone owners (aged 15+) who claim to have listened to the radio via a mobile phone has risen 27% year on year (7.0% in Q2, 2006) to 8.9% in Q2, 2007. In addition, over a quarter of 15-24-year-old mobile phone owners (1.8 million) say they have listened to the radio in this way, a rise of 25% year on year. (21.7% in Q2, 2006) to 27.2% in Q2, 2007. DVB-H Trial Results:  DVB-H Trial Results Italy – 719,000 (9%) of 3’s 7.7million customers are now viewing DVB-H Key Lessons Learnt:  Key Lessons Learnt Broad channel choice Simulcast Indoor coverage Range of devices Interoperability of devices Free to Air as well Pay to View/Subscription Ease of access Slide7:  scoobymoo Mobile Use – Billions of Subscriptions:  Mobile Use – Billions of Subscriptions Mobile phone subscriptions globally Source: Nokia 0 -92 -93 -94 -95 -96 -97 -98 -99 -00 -02 -01 -03 -04 -05 -07e 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000 2,200 2,400 2,600 2,800 3,000 4 billion in 2010 -06 -10e * Q4/2006, Gartner Dataquest Create Consume Interact Connect:  Create Consume Interact Connect © Nokia 2007 Interact with Media:  Interact with Media "Radio is one sided when it should be two. It is purely an apparatus for distribution, for mere sharing out. So here is a positive suggestion: change this apparatus over from distribution to communication. The radio would be the finest possible communication apparatus in public life, a vast network of pipes. That is to say, it would be if it knew how to receive as well as transmit, how to let the listener speak as well as hear, how to bring him into a relationship instead of isolating him. On this principle the radio should step out of the supply business and organise its listeners as suppliers." 1926 Bertolt Brecht "The Radio as an Apparatus of Communication" Slide11:  “…markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine.” © Nokia 2007 Interact with Your Audience Slide12:  “The UK has the largest creative sector in the EU, and relative to GDP probably the largest in the world. It is a national asset in multiple ways. … the creative and cultural industries play an increasingly important role in economic life. They account for 7.3 per cent of the economy comparable in size to the financial services industry. They employ 1 million people themselves, while another 800,000 work in creative occupations. 7.4% of UK Gross Value Added:  7.4% of UK Gross Value Added But what if the UK Creative industries- software, video, film, publishing, radio, tv, advertising, creators, developers, producers, etc., are unable to realise new opportunities? Ofcom Communications Market Report on UK Consumer Behaviour:  Ofcom Communications Market Report on UK Consumer Behaviour Television is of declining interest to many 16-24 year olds; on average they watch television for one hour less per day than the average television viewer. Of the television they do watch, an even smaller proportion of their time is spent viewing public service broadcasting channels, down from 74% of total viewing among this age group in 2001 to 58% today. The same group also uses mobile phones extensively, on average making seven more calls and sending 42 more texts per week than the wider UK population. The Crisis Facing Broadcast TV:  The Crisis Facing Broadcast TV Age Viewing Hours 10 35 DVB-H Viewing Patterns:  Exit from work Lunch time Typical TV viewing pattern in Spain Mobile Broadcast TV Viewing in Spain DVB-H Viewing Patterns Mobile Broadcast TV viewing patterns in UK and Finland July 2007:  July 2007 "Mobile broadcasting is a tremendous opportunity for Europe to maintain and expand its leadership in mobile technology and audiovisual services…'Wait-and-see' is not an option. The time has come for Europe's industry and governments to switch on to mobile TV." Viviane Reding, EU Commissioner for the Information Society and Media DVB-H Status:  DVB-H Status Italy – commercial service live India - commercial service live Philippines - commercial service live Finland - commercial service live Vietnam - commercial service live Nigeria - commercial service live Albania - commercial service live France – commercial launch 2008 Germany – commercial launch 2008 Switzerland – commercial launch 2008 Netherlands – commercial launch 2008 Spain – commercial launch 2008 Austria – commercial launch 2008 Others – planning to launch in 2008/9 NB – In most cases licences awarded after public value assessment or beauty contest France expects the creation of 10,000 jobs resulting from the launch of Mobile Broadcast TV Ofcom’s View, 19 September 2007:  Ofcom’s View, 19 September 2007 “Many options for mobile TV in UK: – existing 3G spectrum - including unused spectrum suitable for MBMS; already licensed – L-band - good quality spectrum; could be used for DVB-H, DMB or MediaFLO; in addition, satellite radio; auction early 2008, available immediately – DDR - even better spectrum; most available region-by-region 2008-12; channel 36 available UK-wide in 2009; award could be early 2009” Does the UK Have Time?:  Does the UK Have Time? 2012 Olympic Games 27 July - 12 August 2012 1764 days to go Conclusion:  Conclusion The future of broadcasting will involve mobile for consumption and interaction The UK is well placed to contribute to and benefit from this future There is a significant risk that the UK’s current schedule will have a negative impact on the UK Creative Economy Current timelines also impact the likelihood of UK citizens, nationwide, being able to view the 2012 Olympic Games via Mobile Broadcast TV

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