Mark bridger - Marketing Portfolio 2014

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Information about Mark bridger - Marketing Portfolio 2014

Published on March 13, 2014

Author: MarkBridger1



Mark Bridger - Marketing Portfolio 2014

Mark Bridger Digital Marketer, Blogger, Graduate

Contents CV Round Table - ‘Manuary’ UK Open College Big Cat Group Snapworx K-Zone Magazine Personal website / blog 2 3 4 7 8 11 12 15

CV WORK ! ! Big Cat Group Marketing Intern Oct 2013 - Jan 2014 ! ! Snapworx Digital Marketing Intern Aug 2012 ! ! K-Zone Magazine Writing Intern July 2012 ! ! Blooms Garden Centre
 Cash Officer Aug 2009 - Sept 2010 ! DOB: 03.03.1992 Location: Balsall Common, Coventry, UK +44 (0) 788 2824 748 EDUCATION ! ! University of Nottingham 2010-2013 BSc Hons Psychology 2.1 ! ! Heart of England School 2003-2010 ! A-Level Politics - A* Psychology - A English Literature - B ! AS-Level History - B ! ! ! SKILLS ! ! SEO PPC
 Creativity Data Analysis Copy writing Social Media Communication Team Work ! SOFTWARE ! Content Management Systems Google Analytics Google Adwords Wordpress Hubspot Hootsuite Campaign Monitor Basic HTML Microsoft Office Windows and Mac literate ! ! 3

Round Table - Manuary Client: Round Table Campaign: ‘Manuary' - Man of the Year 2014 Location: Birmingham, UK Date: Dec 2013 - Jan 2014 ! Men’s organisation Round Table ran a ‘Man of the Year’ campaign entitled ‘Manuary’ to increase new membership sign up and social media following. ! Participants were encouraged to submit their brave and dedicated New Year’s resolutions to the Round Table Facebook page. The boldest and most selfless pledges were shared and the man with the most popular resolution was crowned Round Table’s ‘Man of the Year 2014’. 4

Round Table - Manuary My involvement began in the strategy behind the campaign - sourcing and planning appropriate social media content to build anticipation before the competition opening. My duties also extended to daily social media management through Facebook and Twitter. ! The light and humorous tone of the campaign was achieved through my unique content such as Vine videos and blogs. These methods were chosen to encourage users to share their resolutions online to extend the campaign’s reach. 5 In addition I was responsible for sourcing relevant external content such as YouTube videos and shareable images, scheduling these posts and responding to engaged users. ! Through consistently monitoring performance data I tailored content throughout various stages of the campaign to sustain interest.

Round Table - Manuary I was tasked with writing copy for the multiple blogs published to the Round Table website. However I was also responsible for monitoring the success of the campaign in terms of data. ! The social media analytics were acquired through Facebook’s analytical tools and through Hootsuite Twitter analytics. Website performance was measured through Google Analytics. I compiled graphs and annotations together into a client report. 6 The campaign led to a membership enquiry increase of over 500% and an increase in Facebook interactions of over 1500%. It reached over 25,000 internet users per day through social activity, providing a basis for continued engagement beyond the January time frame.

UK Open College Client: UK Open College Table Campaign: PPC Advertising Location: Birmingham, UK Date: Jan 2014 ! ! The UK Open College is a distance learning institution, allowing students to gain a range of qualifications from wherever they are in the UK. To coincide with a newly rebranded website, the college recruited Big Cat to launch a PPC advertising campaign. ! I was delegated the task of finding appropriate websites for advertising space as part of a digital media plan. Available courses range from equestrian studies to philosophy and from warehouse management to maths, so a lot of research was required to find appropriate sites. ! I took part in the set up of a PPC campaign through Google Adwords, learning how a campaign is set up, monitored and managed. Through analytical data the ad groups and ad placings were consistently adapted to create the most effective strategy and satisfy client expectations. In addition I took part in several webinars enriching my knowledge of PPC advertising. 7

Big Cat Group Company: Big Cat Group Position: Digital Marketing Intern Location: Birmingham, UK Date: Oct 2013 - Jan 2014 ! ! Big Cat is a Birmingham based agency providing marketing, PR, design and events services. Notable clients include Volvo Penta, NHS, Birmingham Children’s Hospital and YMCA. ! This 3 month placement provided me with an insight into fast paced agency life and handed me a variety of responsibilities. ! Throughout the internship I learnt about SEO, PPC, various software tools and social media, enhancing my creative, analytical, team work and communication skills. ! My key roles included internal and client based social media strategy/ management, blogging, creating email newsletter briefs, inbound marketing and researching new business leads. I also produced analytical reports on website and social media performance, competitors and the effectiveness of email newsletters. ! 8

Big Cat Group My daily responsibilities included managing the social media channels for Big Cat and its affiliated accounts such as The Fair, Hello Business and Hello Culture. The Big Cat online tone of voice is informal yet engaging, with tweets focusing on marketing and personality led humour. Tweets also included regular online participation in relevant industry events. ! I also produced daily sector insight reports detailing competitors and industry developments, client related news and potential new business leads. I also regularly wrote news articles and blogs for Big Cat and The Fair. I enjoyed the challenge of copywriting to include specific keywords and topics to engage new business leads. ! Upon my arrival, Big Cat’s Google+ account was posting one update each day. I recognised the growing importance of Google+ and created and implemented a strategy that included interacting with similar users, following clients and engaging with other Google+ members. 9

Big Cat Group My duties also extended beyond creative tasks into software and analytical based roles. Using CMS software such as Hubspot and Wordpress I regularly updated the company website and learned about the importance and practice of SEO. ! I produced various monthly reports, such as competitor reports listing developments in competitor account wins and social media strategy. I created website reports using Google Analytics to find the most popular pages and behaviour of site users. I generated social media reports using Hootsuite to identify the most popular tweets and LinkedIn messages to adapt strategy and increase online presence. In each of these reports, I made and implemented clear and detailed recommendations for improving usefulness and efficiency. ! The agency sent out monthly email newsletters consisting of news articles and blogs mostly written by myself. I created the brief for the design team and managed production. Days later I used Campaign Monitor to produce a report detailing the popularity of the newsletter and the number of opens/ clicks for each of the links. ! In these newsletters and on the company website there was downloadable Hubspot content used for inbound marketing. I learnt about CTAs and landing pages and was able to see how capturing data can lead to tailored business proposals and specialised marketing. I was also involved in crafting new downloadable content using material adapted from the Hubspot library. 10

Snapworx Company: Snapworx Digital
 Role: Marketing Intern Location: Manila, Philippines Date: August 2012 ! ! Snapworx is a digital and mobile marketing agency based in the Philippines. I undertook work experience to understand more about advertising, marketing and the way in which a digital agency works. ! I was part of a client pitch based on an app for a Christmas campaign. The client was a Motorcycle garage looking for something different over a traditional media campaign. As part of a team I took part in the initial brainstorming of ideas, planning the pitch and delivering it to the client. ! I generated social media content and managed content calendars for other clients including shops and restaurants. This role also involved social media strategy as I had to plan the most appropriate content for several different clients. ! At Snapworx I had the chance to learn some basic marketing principles, gain international experience of overseas developing markets and work in a team. ! ! ! 11

K-Zone Magazine Publication: K-Zone Position: Writing Intern Company: Summit Media Location: Manila, Philippines Date: July 2012 ! ! K-Zone is a children's magazine published by Summit Media in the Philippines, also published in Australia. Summit Media publish Philippine editions of popular international magazines such as Cosmopolitan, Men’s Health, Good Housekeeping and Esquire. ! 4 of my articles and 1 comic strip were published. The magazine has a 300,000 monthly readership. ! I enjoyed adapting my writing style, working to specific briefs and researching wide varying topics. It was an opportunity to work in a team, improve my writing and communication skills and work in an unfamiliar overseas environment. Other duties included proof reading, publicity and playing with lego. ! The editorial team were impressed with my quality of writing and grasp of the appropriate tone as I was asked to continue contributing to the magazine at the end of my placement. ! ! 12

K-Zone Magazine 13

K-Zone Magazine 14

Personal website / blog 15 URL: Created: March 2014 ! ! I have recently created by own website to blog about marketing and to showcase my previous work. ! The site is managed through Wordpress, a CMS I became familiar with working at Big Cat. ! Social Media links are available through pressing the cog button shown in the top right corner. These can connect visitors to my LinkedIn, Twitter, Facebook and Instagram profiles. ! However the site is still in its development stages and I am looking forward to adding an interactive e-book version of my portfolio, an integrated live Twitter feed and further embedded YouTube content as soon as possible.

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