Maritz Loyalty Report 2013: US Edition

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Information about Maritz Loyalty Report 2013: US Edition
Marketing

Published on March 6, 2014

Author: Maritz_Loyalty_Marketing

Source: slideshare.net

Description

Do loyalty programs really drive business or are they simply rewarding customers for behavior they would have undertaken anyways? What qualities make loyalty programs most influential? What mistakes are loyalty marketers making to undermine the potential of their programs? Our study, Maritz Loyalty Report: US Edition, looks at these and other important questions. The study offers subscribers an in-depth look at American’s loyalty attitudes and behaviors, including in-depth analysis of the performance of a select group of top national programs.

Register today for the 2014 Loyalty Report at: www.maritzloyaltymarketing.com

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