Marisa Selanon cv video production report

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Information about Marisa Selanon cv video production report
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Published on March 10, 2014

Author: marisa_s

Source: slideshare.net

                                                          The  New  Rules  of  Digital  Communication   Branded  Social  Video  Production   Marisa  Selanon   MA  Future  Media   S12788891  

Branded  Social  Video  Production   Introduction   The  New  Rules  of  Digital  Communication  module,  MA  and  MSC,  aims  at   providing  students  with  practicing  critical  thinking  and  creative  production  by   creating  branded  social  video,  which  perform  themselves  as  a  brand.     This  report  will  present  CV  Video  production  process  throughout  Pre-­‐   Production,  Production  and  Post-­‐  Production  stages  by  using  DPDDD  as  the   methodology.   Discovery   Social  Video     Social  Video  trends     According  to  Unruly  (2013,  p.2),  it  found  that  sharing  of  brand  content   grew  by  7%  in  Q2  2013,  and  seemed  to  raise  continiousely.           Figuer  1:  Brand  Video  Shared  Performance  Q1  2013  vs  Q2  2013  (Unruly,  2013  :   2)     Social  Video  Content     The  trend  of  social  video  sharing  is  likely  to  increase  in  every  year,  but   what    kind  of  content  which  people  will  watch?       In  accordance  with  Unruly  (2013),  it  can  be  illustrated  that  the  most   watched  content  is  entertainment  (28.7%)  and  FMCG  (25.3%).  This  evidence  is   suported  by  Ondevice  (2012,  p.10),  shown  that  the  top  three  content  are  music   video,  movie  trailer  and  Tuterial  video.              

  Figuer  2:  Social  Video  Ad  Shares,  by  Vertical  in  Q1  2013  (Unruly,  2013)     Figuer  3:  What  type  of  video  did  you  just  watch/see?  (Ondevice,  2012  :  10)                        

Social  Video  Watching  Platform   While  some  people  continue  watching  or  sharing  social  video  on  PC  and     Desktop  computer,  there  are  noticable  and  increasing  numbers  of  people  prefer   to  watch  social  video  on  mobile  phone  and  tablet  mobile  device.    Summerizing   from  Ondevice  (2012) and  OOYALA  research  (2012,  p.10),  shown  that     • 25%  of  global  YoTube  views  are  on  mobile  devices   • 92%  of  mobile  consumers  share  mobile  clips   • 56%  of  mobile  consumers  share  mobile  clips  on  social  media     • 55%  of  video  watched  via  app   • Humorous  short  clips  (66%)  and  music  video  (52%)  are  the  most  likely  to   be  shared   • 75%  of  tablet  users  engage  on  social  video   • 3  minutes  is  the  maximum  video  watching  time  for  mobile  and  tablet   users     Figure  4:  Engagement  by  Device  Q3  2012,  Playthrough  by  Device  &  Video  Length   Q3  2012  (OOYALA,  2012  :  10)     Social  Video  Sharing  platforms   After  watching  video,  how  would  people  share  and  where?    Ondevice   (2012,  p.13)  claimes  that  56%  of  mobile  consumers  post  on  Facebook  or  their   social  media,  while  other  44%  show  on  their  device.  

          Figure  5:  And  how  do  you  share  video  content  you  watch  on  your   mobile/smartphone  with  others?  (Ondevice,  2012:  13)     Identify  my  brand   As  this  project  aims  to  brand  myself  through  social  video  presentation,   therefore,  the  initial  step  of  process  is  to  discover  myself.  However,  I  will  apply         Education:                  BA,  Journalist  and  Mass                      Communication  with     • Major  in  TV  and  Radio                            Production   • Minor  in  English   Communication   From  Thammasat  University   MA,  Future  Media  from   Birmingham  City  University   Name:  Marisa  Selanon   Age:  24      

SWOT     Considering  to  my  personalities  and  SWOT,  I  am  going  to  position  myself  as  a   • Digital  Marketing  executive   • TV  producer   • Multilingual  translator       These  aspects  will  be  expressed  under  “All  In  One”  concept,  which  use  “Digital   Candies”  as  brand  icon  to  represent  the  difference  of  abilities.                       ! •  Working!pressure! •  Working!in!.ield!which!I!don’t! have!much!experiences! •  Collaborator!/!Friends! •  Readable!French! •  ThaiA!English!speaker! •  TV!program!production! •  Passion!in!MultiAscreens! communication! •  Digital!media!planning! •  Being!more!con.idence! •  Being!able!to!work!under! pressure!! •  The!growth!of!social!video! sharing! •  The!Growth!of!Mobile!Video! sharing! •  Over!Thinking! •  Not!being!con.idence!in! sometimes! •  Not!favor!of!working!under! pressure! •  Responsible! •  Energetic! •  OutAgoing! •  Optimistic! •  Flexible! •  ThaiA!English!speaker! •  Readable French! •  Passion!in!creative!idea! •  MultiAtasking!worker! •  Passion!in!MultiAscreens! communication! •  Digital!media!planner! •  TV!program!production! •  Dancer! Threats!

Planning  Mission     Regarding  to  the  New  Rules  of  Digital  Communications  module,  the   mission  of  this  CV  Video  production  are   • Developing  my  personal  reflection  and  learning  process     • Branding  digital  profile  of  myself  through  efficient  social  media   Challenge       How  can  I  express  myself,  as  a  Digital  Marketing  executive,  TV  producer   and  Multilingual  translator,  additionally,  impress  them  as  the  same  time  in  no   more  than  3  minutes.    (Figure  4)       Target  Audience     Who  are  they?     Basically,  I  have  divided  my  target  audiences  into  two  groups,  which  are     1. International  advertising  agencies  and  TV  production  companies  in   Thailand,  namely  Oglivy,  McCann  or  BEC  Tero  entertainment.   2. Digital  marketers/  TV  producers  or  HR  officers  of  international   advertising  agencies  and  TV  production  companies  in  Thailand.     Where  are  they?     From  the  ZocialRank  research  (2013),  shown  that  the  most  used  social   media  in  Thailand  is  Facebook,  followed  by  Twitter,  Instragram   and  YouTube  respectively.                                                        

  Figure  6:  Thailand  Zocial  Award  2013  (ZocialRank,2013)       Moreover,  an  interesting  fact  from  this  research  is  64%  of  Thai  people   access  to  social  network  via  mobile  devices.   When  do  they  active  on  social  media?     According  to    the  ZocialRank  (2013),  indicated  that,  in  overall,  20.00  p.m  –   23.00  p.m  on  Sunday  is  the  peak  time  of  traffic  on  social  media,  concerning  with   Facebook,  Twitter,  Instragram  and  YouTube.       Facebook     Figure  7:  Thailand  Average  Post  in  a  Day                                    Figure  8:  Facebook  Posr  Per     (ZocialRank,2013:  17)                                                                                                                          Day  (ZocialRank,2013  :  18)     Twitter       Figure  9:  Tweet  in  a  day  (ZocialRank,2013  :  25)                            Figure  10:  Tweet  in  a   Week                                                                                                                                                                                                            (ZocialRank,2013:  29)      

Instragram   Figure  11:  Instragram  Data  Upload  (ZocialRank,  2013:  52)                               In  addition,  Wordpress  blog  is  one  of  my  considered  platforms,  because   Wordpress  is  the  most  used  blog  in  UK  and  in  Thailand1.    KissMetrics    (2013)   indicates  that  the  peak  time  to  post  is  11.00  a.m.  –  12.00  a.m.  on  Monday.       Figure  12:  The  science  of  social  timing  (Kissmetrics,  2013)                

Key  actions     Based  on  the  research  above,  I  plan  to  use  these  social  media  to  deliver   my  CV  video.   • Facebook   • Twitter   • Instragram   • YouTube   • Wordpress       In  addition,  the  most  appropriate  time  to  post  my  CV  Video  on  social   media    are  21.00  p.m.  –  22.00  p.m.  on  Sunday  on  Facebook,  twitter,   Instragram,  YouTube  and  Linkedin;  but  ,  11.00  a.m.  -­‐12.00  a.m  on   Wordpress  of  Thai  Time  Zone.     Influencer     To  accomplish  my  plan,  the  most  efficient  digital  branding  strategy,  the   suitable  role  model  is  needed  to  be  guidance.    My  role  model’s  criteria’s  are  not   being  English  native  speaker  and  being  creative  on  producing  social  video.     Finally,  I  found  Mrs.  Wendy  Nguyen,  Vietnamese,  is  the  most  suitable  person.       Mrs.  Wendy  Nguyen  is  Co-­‐founder  of  HealthyOut  and  she  is  not  English   native  speaker,  especially  she  creates  creative  social  video  concerning  fashion.   Basically,  she  uses  YouTube  as  her  main  platform,  and  uses  LinkedIn,  Facebook,   Blog,  Pinterest,  Twitter  and  Instragram  as  content  awareness  platforms.       Her  social  media  landscape      

Her  achievements  (reported  on  1  September,  2013)   • More  than  500  connection  on  LinkedIn   • 442,111  subscribers  and  48,709,690  views  on  You  Tube     • 117,615  likes  ·  11,049  talking  about  her  on  Facebook  page   • 37,738  Twitter  Followers   • 2,109  Google+  followers   • 309,853  followers  on  Instragram   Even  though,  she  did  not  use  her  Vietnamese  language  on  any  platforms,  her   selected  social  media  are  effective  to  her  content  and  audience.  Therefore,  I  will   take  my  benefit  from  being  Thai  native  speaker  to  translate  my  content  into  Thai.     Design  and  development   Concept     Since  I  would  like  to  brand  myself  as  Digital  Marketer,  TV  producer  and   Multilingual  translator,  I  came  up  with  an  idea  to  deliver  my  multi-­‐roles’  aspect   through  “All-­‐In-­‐One”  concept,  under    “Digital  Candies”  brand.   Content     There  are  two  main  contents  on  this  project,  which  are  video  content  and   description  content.  In  order  to  achieve  the  missions,  both  of  them  need  to   support  to  each  other.       Stategy:         Apart  from  research,  the  10  principles  of  an  effective  content  strategy  for   brands  conducted  by  RedBee  (2012) and  Video  Seeding  Techniques  conducted   by  Agency2  (2011)  were  employed  in  this  peoject  strategy.     Key  actions   Pre-­‐production   • Research  about  myself  and  target  audeinces   • Identify  my  brand  and  being  clear  on  my  position  to  deliver   • Writting  script3,  mood  board3  and  story  board3   • Collecting  material  for  CV  Video’s  shooting   Production   • Shooting  in  studio   • Re-­‐creating  script4  and  story  board4   Post-­‐production   • Editing  Video  by  following  the  final  script  and  story  board4   • Naming  the  file  with  keywords  such  as  Marisa  Selanon,  Digital  Candies   and  CV  Video.   • Uploading  on  video  seeding  tools  which  are  YouTube,  Facebook,  Twitter,   Instragram,  Linkedin  and  Wordpress.  (my  landscape)     • Uploading  the  video  at  20.00  p.m  –  23.00  p.m.  on  Sunday  via  social  media   • Uploading  the  video  at  11.00  a.m  –  12.00  a.m.  on  Monday  via  blog   • Reinforce  the  video  by  creating  conversation     • Measuring  the  results  of  sharing  video  on  7th  Septemble  2013   • Identifying  problems  and  solutions   • Planing  deployment  plan   Summit  report  on  8th  September  2013   My  landscape   To create my professional profile, I needed the proper spaces where I could write my own articles, show my interests and share my content with my audience. Hence, I employed Wordpress and YouTube as my main websites to write and post

my own articles and some interesting information concerning marketing on social networks. I applied Twitter and Facebook to create awareness and keep in touch with my audience. Moreover, I used LinkedIn to connect with my target audience and expand my network and provide additional information about myself.             My  Schedule   Time  period:  4  weeks  (12/08/2013  –  08/09/2013)  

        Benchmark     Within  one  week  of  CV  Video  distribution,  the  expected  results  are   • More  than  40  likes  on  Facebook  post   • More  than  100  views  on  YouTube   • More  followers  on  Facebook  page,  Twitter,  Instragram  and  YouTube   • Audience  can  remember  my  brand   • Audiences  can  remember  my  three  positions.                              

Results  &  Measurement   When  I  measured  my  level  of  activity  on  social  networks,  I  used  Klout,   Peerindex,  YouTube  and  Facebook  Stats.  My  scores  are  as  follows:        

 

Deployment       I  plan  to  sustain  my  branding  through  social  network  by  keeping  this   project’s  strategy.     Basically,  I  will     • Post  some  interesting  news/information  or  articles  on  my  social   media  in  every  Sunday  between  20.00  p.m  –  23.00  p.m.   • Post  or  writting  blog    every  Monday  between  11.00  a.m  –  12.00   a.m.   • Create  traffic  on  posed  articles     • Measure  every  month   • Slove  and  Edit  strategy       Pre-­‐  production  experience  and  reflection     In  the  first  two  weeks  of  project (12/08/13-­‐21/08/13), I  mainly  did   research,  planning  and  data  collection  for  this  project.   Reseach  *     Because  of  the  expectation  of  this  assignment  is  to  make  social  video   communication  where  I  am  the  branded  content,  so  the  first  thing  that  I  need  to   find  out  is  myself  and  my  brand.    Basically,  I  condidered  from  my  personalities   and  my  abilities  by  using  SWOT  analysis  to  help  me  find  out  my  Unique  Selling   Point  and  my  brand.  Based  on  the  research  about  myself,  I  decided  to  deliver   myself  as  Digital  marketer,  TV  producer  and  Multilingual  translater.  These   positions  are  obviously  different  ,  so  I  need  to  find  a  concept  which  can  combine   them  together  and  deliver  to  audience  properly.       Finnally,  I  came  up  with  “All  –  In  -­‐One”  concept,  which  “ALL”  means  the   three  positions  and  “One”  means  me.    The  All  –  In  –  One  concept  will  be  delivered   under  “Digital  Candies”  brand  which  used  Yellow  candy  to  represent  Digital   marketing  position,  Blue  candy  to  represent  TV  production  position  and  Green   candiy  to  represent  Muliligual  positon.       For  my  target  audience  research  was  divided  into  two  groups,  which    are       • International  advertising  agencies  and  TV  production  companies  in   Thailand,  for  instance  Oglivy,  McCann  or  BEC  Tero  entertainment.   • Digital  marketers/  TV  producers  or  HR  officers  of  international   advertising  agencies  and  TV  production  companies  in  Thailand.     According  to  the  research,  my  target  audience     • ..exist  on  Facebook,  Twitter,  Instragram  and  YouTube  the  most   • ..use  their  mobile  devices  to  access  to  the  internet   • ..post  on  social  media  between  20.00  p.m-­‐23.00  p.m.  on  Sunday   • ..post  and  read  blog  between  11.00  a.m.  –  12.00  a.m.  on  Monday   • ..will  watch  video  with  the  3  minutes  maximum  time.   From  this  information,  I  planed  to  launch  my  CV  Video  on  Facebook,  Twitter,   Instragram  and  YouTube.  However,  as  I  mentioned,  I  also  need  a  space  to   express  and  share  my  ideas,  so  I  decided  to  add  Wordpress  blog  and  LinkedIn  to   my  target  platforms.  In  addition,  I  will  launch  the  video  on  their  posting  time  and   making  less  than  3  minutes  video.   *Please  see  information  in  details  on  Discovery  and  Planning  part  above.   Planning     Regarding  to  information  from  research  and  concept,  I  began  the  video   process  with  writing  script3,  creating  mood  board3  and  storyboard3  to  get  

overall  views,  music  and  production  sequence.    All  of  them  were  created  by   concerning  to  deliver  my  positions  clearly  and  in  creative  way3.   Data  Collection     After  writing  script,  mood  board  and  storyboard,  sorting  out  material  for   CV  Video  production  is  the  next  step.  Self-­‐Video,  Pictures  about  Thailand/my   project  documents  and  unique  music  sound  are  the  materials  that  I  used  in  this   project.  Apart  from  self-­‐video,  I  took  pictures  and  music  from  Thinkstock  and   Audionetwork.     In  pre-­‐production  process,  I  learned  to  do  research,  plan  and  create   creative  idea  for  my  CV  Video  production,  also  learned  how  to  work  in  logical   process,  how  to  follow  the  schedule  and  where  to  find  the  material  for  my  CV   video.    Fortunately,  I  did  not  face  big  problems  on  this  stage,  just  some  problems   in  file  downloading.     Production  experience  and  reflection     With  limited  of  time,  The  first  thing  that  I  did  after  arriving  at  the  White   studio  was  Briefing  with  Mike,  my  professor,  and  Mark,  our  camera  man  for  this   project  about  what  and  how  many  shots  that  I  need  for  my  CV  Video.  To  make   them  understand  clearly,  I  used  my  script  and  storyboard  to  explain  to  them.   After  they  knew  what  kind  of  shots  that  I  want  to,  Mike,  Mark  and  me  started  to   Plan  the  shots  sequences  for  my  CV  Video.    Because  of  my  concept  is  “All-­‐In-­‐ One”  and  I  used  three  different  characters  to  represent  each  of  my  positions,  so  it   was  quite  complicated  to  shoot  many  shots  of  myself  in  different  suits.    We   needed  to  plan  the  shots’  shooting  with  regarding  of  video  edition  and  time   limitation.  Next  step  was  Shooting.    Basically,  My  CV  Video  shooting  was   followed  by  the  shots’  shooting  plan.  However,  in  the  real  practice,  the  plan  could   be  adjusted.  Concerning  to  limitation  of  time  and  complication  of  my  shots   shooting,  I  need  to  re-­‐create  my  script  and  my  storyboard  in  shots’  connection   and  shots’  sequence.  Even  though,  we  could  cover  the  main  shots  and  shot   additional  shots  to  use  in  case  of  having  more  ideas  or  having  problem  on   editorial  process,  we  modified  some  element  of  shots  to  fit  with  the  limit  of  time.   For  example,  I  need  to  change  the  shots  of  three  themes  in  different  suites,  which   planed  to  use  to  connect  each  shots  of  introducing  myself  in  each  positions  into   the  shot  of  me  hand  each  digital  candies  toward  the  camera4.    Another  one  is  the   close  shot  which  was  three  different  characters  of  myself  standing  and  introduce   my  contact,  but  I  need  to  change  the  shot  by  using  the  same  shot  that  I  use  for   summarizing  my  message4.    After  finishing,  I  re-­‐checked  the  shot  again.   Fortunately,  we  had  about  15  minutes  left,  so  I  shot  some  more  shots  to  be  my   back-­‐up  video  shots.     Even  though  I  need  to  change  my  script  and  my  storyboard  because  of  the   complication  of  shooting  and  limitation  of  time,  I  learned  some  valuable  lessons,   which  are  managing  and  solving  problems.    In  terms  of  production  process,  I   learned  how  to  manage  shooting  consequence  and  how  to  manage  time   efficiency  under  many  effected  factors  such  as  time  and  place.  Moreover,  I  also   learned  how  to  solve  both  expected  problems  and  unexpected  problems.  For   example,  one  of  my  expected  problem  is  misunderstanding  because  of  language,   so  I  solved  this  problem  by  writing  pre-­‐production  script  and  storyboard.  In   addition,  I  changed  some  of  my  shots’  elements  to  fit  with  the  time  limitation.   Post-­‐  production  experience  and  reflection     After  shooting  in  studio,  the  next  step  is  Editing  script,  storyboard  and   video.  I  re-­‐write  my  script  and  storyboard  to  fit  with  the  shots  that  I  shot  from   the  studio.  After  I  finished  my  new  script  and  storyboard,  then  is  the  stage  of  

video  editing,  which  was  done  by  a  professional  video  editor,    Mr.Ben  Robinson.   First  of  all,  I  explained  my  script  and  my  storyboard  to  him,  and  then  recorded   voice  over.  Following  the  script,  he  edited  video  shots  and  sound  base  on  the   voice  over  sequence.  There  were  some  problems  taken  place  on  editing  process,   such  as  cutting  some  part  of  voice  over  out  and  missing  to  put  some  shots,  the   video  can  be  completed  in  that  day.     After  I  got  the  file,  I  followed  Video  Seeding  Techniques  from  Agency2   (2011),  by  naming  the  file  with  keyword  to  optimize  video  for  search,  and  then   uploading  the  file  on  seeding  tools  that  are  YouTube  and  linked  the  file  to   Facebook,  Twitter,  Instragram  and  LinkedIn.  In  terms  of  peak  time  on  social   networks  and  blogs  in  Thailand,  I  uploaded  the  file  through  my  social  network  on   Sunday  around  10.00  p.m.,  and  uploaded  the  video  on  my  Wordpress’  blog   around  11.00  a.m.  on  Monday.    Moreover,  I  kept  Create  conversation  about  my   Video  by  sharing  the  link  on  my  friends’  social  media,  comment  and  re-­‐tweet  all   the  post  about  my  video.    Following  my  strategy,  I  had  been  creating   conversation  about  my  video  until  on  7th  September  2013;  I  measure  my  CV   Video  by  using  analytical  tools  such  as  social  mention  or  Kred.  (  more   information  on  measurement  part  can  be  seen  as  above).    Although,  there  was   limited  measurement  time  on  my  CV  Video  project,  the  results  was  over   estimated  and  seemed  to  be  increased  results  in  overall.       According  to  the  positive  results  of  my  CV  Video,  I  decided  to  start   my  Deployment  plan  follow  these  key  actions.  Basically,  I  will     • Post  some  interesting  news/information  or  articles  on  my  social   media  in  every  Sunday  between  20.00  p.m  –  23.00  p.m.   • Post  or  writting  blog    every  Monday  between  11.00  a.m  –  12.00   a.m.   • Create  traffic  on  posed  articles     • Measure  every  month   • Slove  and  Edit  strategy     Conclusion     To  summarize,  in  order  to  achieve  the  purpose  of  branded  myself  on   social  media,  there  were  two  main  things  that  I  did,  First,  I  need  to  think  and  plan   critically  concerning  myself,  my  targeted  audiences  and  my  strategies  for  this   assignment.  Second,  I  need  to  apply  some  appropriate  research  and  theories   about  digital  communication  and  video  production,  for  example  video  sharing   research  and  Video  Seeding  Techniques,  to  support  my  research  and  to  be  the   guidance  for  my  strategy.  As  I  had  followed  the  project  schedule  and  my  strategy,   the  result  of  my  CV  Video  production  project  was  satisfied.  Moreover,  the  social   media  strategy  can  be  deployed  in  the  future.    

Appendix  :   Appendix1:       Wordpress  Stats     ! !     (Wordpress,  2013)                    

Apppendix2:     Linkedin       (Kasper,  2012)     Appendix3:       Pre-­‐production  script   SCRIPT Broadcaster(s): Client: Project: CV Video Duration: Section Durations: Running time: Version:     VISION & DIRECTION                                                          VOICE OVER / PTC   STUDIO: Marisa C/U, M/S, L/S (hand) C/U hand with Smarties. Vision cuts for music: 3 claps-M/S of Yellow, Green and blue STILLS Montage: Thailand 1-10 shots x10 STUDIO: 1 Green in shot, then 2 Yellow, then Blue in L/S. V/O “Hello! My name is Marisa. I’m 3 in 1! And… made in Thailand! Music: Making me smile Music: Temple of spice …And she is Marisa and… this is Marisa as well! But… What is the

STUDIO Yellow walks to camera with Yellow pill. C/U Yellow pill in hand. Video: Marisa in a meeting [00.00-00.19] STILLS: Multiple shots of document J Pegs: Chevrolet/Lacuna/Teamwork karting/Twenty Twenty. STUDIO: L/S Green, Yellow & Blue looking at camera. Blue walks to camera with Blue pill. C/U Blue pill in hand. STUDIO: M/S Blue holding iPad. C/U iPad VIDEO: Montage of clips from showreels x 10.[ 00.21-00.38] STUDIO: L/S Blue hold iPad, and then walk out of the fram STUDIO: L/S Green, Yellow & Blue looking at camera. Yellow and Blue walk out of shot leaving Green in shot. GFX: Hello/สวสดคะ/Bonjour on walls VIDEO: Japanese wrestling clips.[00.39-00.57] STUDIO: Green, Yellow & Blue in difference between us? Let’s see… Music: Making me smile …My passion is in digital marketing. Here is some of my postgraduate masters work for Chevrolet, Lacuna Team work karting and Twenty Twenty ! Music: Bing bang bong Well! Who’s next? Let’s go Blue!! Music: Making me smile With my background of TV and Radio production, I LOVE to apply my skill to make creative content for branded social video marketing! Music: Bing bang bong Yeah! This is what I did, but what’s more? Come! I will show you! Music: Making me smile I’m multilingual! I can speak read French, speak English and Thai: Music: Bing Bang Bong … so I also work as a translator… Here I am in Japan! Music: Bing bang bong Well this is me! Digital marketer, TV

L/S. Mix to white background. STUDIO: Green, Yellow & Blue standing on the left side of frame in L/S. Mix to white background. GFX: Email: Tobumbim@hotmail.com marisa.selanon@gmail.com Twitter: tobumbim Facebook: MarisaSelanon Linkedin: marisaselanon Blog: marisaselanon.wordpress.com Vision cuts for music: 3 clap – LS Green, Blue, Yellow t shirt claps their hand producer and multilingual translator. Three in one. You could take the red pill, the blue pill or the yellow pill… or all 3… its your choice. Music: Making me smile You know where I am… Music: Making me smile         Mood  board                      

  Pre-­‐production  Story  Board                   .) .t I { J ..0- j ,o 7 {Q) t 6 ,4 q) n 5 € c o -jg t. ) +-s S= 3 o ( 'I(- {; ..r (J 131.1-( ).+J-.) <q< t ( , D -+- q) +5.: a) 5 p -< T 1 d tl tD e lo Itlp lr 6,; o 9' € I C> o g:l ;llr JH ;:r1l a:iJ >>al ^-)€ 5t:rq6(> {} c) 4e) .S- 5E-l 7 J -1a) >-9 uof-' n1 -1U- ) 9S .0 =- ili *$ 1E-iIrJ'xJ5 :tI€ .T qA > ?b r$ ?c-) x5 ,a) J;'FL 1;$ lgG( s( o f c e) ./] ( f e) ( s {t qJ i. (,1 o q) a) o 3 o 5! o Or,,,+ i+ 4 s ( ?,: 3!a s( .ncO s +) u f, s 5 a) )- s(/! ei.F-tsg!) €€ H s})S ) 'a o -.ft> s d e) v ba LA-t od=o -- _._/, O-trc) so.lt/-5 Jqr;v) r!"oI';J-(O E': ^€:,9j-'..co *;s+k i5€t+( P ll.) .F s <- (b'. ;<{0) ( Isf) v) st dH AY G> -At( 5,?,/+ *-> 3t.-o EJurcs aJC e'' (o ,.- -*s =< d' O tA€-

  •                 o 5.1 6r-{ al-: ./ll )''J_1)'o.' fro-co ;3> o- d s t j ( -s3r ? 5S r) O^- ,r^ Y f, c- ri I 9l I df 5I Bi lla+tl*o' l.>> o ) = c) -*I.r.t q) T t J(. >- ai Ec!( oI P .r t I {1< !( i5 .-t(to O - 6t 5 D -J( ! q) ,s loA q:Y$ i,s 6r j a) J 3-' ;rlEv iIrdl UJ'! ;co( a L) J' 9 E- S -c. .6 6 rlr $, ta q *(, {tc'r- ,(-6 llsrIc-s14* fu ta ts --c) 5 I 4q) (./- t t( 5n (. f t Es <) E q ) .> q ,) 1 t-t5 5 o *oEo{ *'9-t ot:5 f,<cn ; , o -s) ) I € -] {q) 5I ]s t J tU 7 o *J .r t 9) J<. 9 D U v c I :{ 7u T' 1 3 ,^ $-s 3- (---------')TiTJif *gD: 7a) r') ts-l.l- $)( ) r-o) -+-t 2a ,9 of 2{ B I .s- o-ao2 L)P lrt l(oIt-.ri I<-)lr-r( ItI 1,.I l+r'll.f loi- l*- Iz-t o o) 4 5 { 0- 6 n n c p cO 5t C DO s) d)yt6 )-5_ ( .r o rJ -(3 7> ( SJ JE -J 'Avak{. -1-r{ i.i6{ f€3 @ @ G T # o t cO 6 ts cO 6-l ( I *a 6 ak1 t t( l I "-t .^6a)fa.l ).; te oS
  • Appendix  4:   Final  Script   SCRIPT Broadcaster(s): Client: Project: CV Video Duration: Section Durations: Running time: 1-2 minutes Version:     VISION & DIRECTION   VOICE OVER / PTC   STUDIO: Marisa L/U [00.20-00.25] Marisa M/S [00.87-00.40] C/U hand with Smarties [01.02-01.06] Vision cuts for music: 3 claps-M/S of Yellow [04.38-04.39] Green [05.37-05.38] and Blue [05.14-05.15] STILLS Montage: Thailand 1-10 shots x10 STUDIO: L/S of Green [01.41 – 02.10] Then L/S of Yellow walk into the same frame [03.06-03.36] Then L/S of Blue walk into the same frame [02.31-03.01] STUDIO: M/S Yellow with Yellow pill. [07.58-08.01] V/O “Hello! My name is Marisa. I’m 3 in 1! Music: Making me smile [00.00-00.08] Music: Making me smile [00.08-00.09] And… made in Thailand!! Music: Temple of spice You can call me BB …And she is Marisa and… this is Marisa as well! But… What is the difference between us? Let’s see!! Music: Making me smile Let’s take Yellow pill first!! Music: Bing Bang Bong
  • Video: Marisa in a meeting [00.00-00.19] STILLS: Multiple shots of document J Pegs: Chevrolet/Lacuna/Teamwork karting/Twenty Twenty. STUDIO: M/S of Blue with blue pill [06.41-06.45] STUDIO: M/S of Blue holding iPad. [14.26 – 14.37] STUDIO:C/U iPad VIDEO: Montage of clips from showreels x 3 1. [00.04-00.06] 2. [00.08-00.11] 3. [00.14-00.16] STUDIO: C/S of Green [05.40-05.43] STUDIO: M/S of Green with green pill [06.04-06.10] STUDIO: L/S Green, Yellow & Blue Yellow and Blue walk out of shot leaving Green in shot. Green: [16.32-16.41] Yellow: [17.23-17.27] Blue: [17.35-17.39] STUDIO: M/S of Green [15.00-15.19] GFX: Hello/ /Bonjour on walls …My passion is in digital marketing. Music: Bing Bang Bong Here is some of my postgraduate masters works for Chevrolet, Lacuna Team work karting and Twenty Twenty ! Music: Bing bang bong Next.. Let’s take some blue pill!! Music: Bing Bang Bong I LOVE to make creative content for branded social video marketing! Here is some of my works!! Music: Bing bang bong What I can do more? Music: Bing Bang Bong Let’s take Green pill!! Music: Bing Bang Bong I’m multilingual! Music: Bing Bang Bong I can speak read French, speak English and Thai Music: Bing Bang Bong
  • VIDEO: Japanese wrestling clips. [00.04-00.14] STUDIO: L/S of Green, Yellow & Blue holding pills Green: [18.45-19.16] Yellow: [18.05-18.28] Blue: [19.19 – 19.45] Mix to white background. STUDIO: M/S zoom-in Green sitting STUDIO: L/S of Green, Yellow & Blue are sitting in the same chair. Green: [11.20 – 11.31] Yellow: [12.42-12.52] Blue: [12.00 – 12.11] GFX: Email: Tobumbim@hotmail.com marisa.selanon@gmail.com Twitter: tobumbim Facebook: MarisaSelanon Linkedin: marisaselanon Blog: marisaselanon.wordpress.com … I also work as a translator… Here my work in Japan! Music: Bing bang bong Well this is me ! Digital marketer, TV producer and multilingual translator. Three in one. You could take the red pill, the blue pill or the yellow pill… or all 3… it’s your choice. Music: Making me smile Music: Making me smile You know where I am… Music: Making me smile [00.00-00.09]                    
  • Final  Story  Board          
  •                                                 4 s ( ?,: 3!a s( .ncO s +) u f, s 5 a) )- s(/! ei.F-tsg!) €€ H s})S ) 'a o -.ft> s d e) v ba LA-t od=o -- _._/, O-trc) so.lt/-5 Jqr;v) r!"oI';J-(O E': ^€:,9j-'..co *;s+k i5€t+( P ll.) .F s <- (b'. ;<{0) ( Isf) v) st dH AY G> -At( 5,?,/+ *-> 3t.-o EJurcs aJC e'' (o ,.- -*s =< d' O tA€-

    Reference:       Agency2  (2011).Top  5  Video  Seeding  Tips  [online].  Available  from:   http://www.agency2.co.uk/top-­‐5-­‐video-­‐seeding-­‐tips/  [Accessed  14  August   2013]     KissMetrics  (2013).  The  science  of  social  timing  [online].  Available  from:   http://dashburst.com/report/best-­‐time-­‐to-­‐blog/  [Accessed  16  August  2013]       Kasper.  K.  (2012).  2012  Social  Recruiting  Survey  Part  1:  In  5  Years  Social   Recruiting  Becomes  Nearly  Universal.  Available:   http://blog.jobvite.com/2012/07/2012-­‐social-­‐recruiting-­‐survey-­‐part-­‐1-­‐in-­‐5-­‐ years-­‐social-­‐recruiting-­‐becomes-­‐nearly-­‐universal/.  Last  accessed  15th  February   2013.         Ondevice  (2012).  Nearly  two-­‐thirds  of  mobile  phone  video  usage  happens   at  home  [online].  Available  from:  http://ondeviceresearch.com/blog/nearly-­‐ two-­‐thirds-­‐of-­‐mobile-­‐phone-­‐video-­‐usage-­‐happens-­‐at-­‐ home#sthash.M2n0YEjF.dpbs  [Accessed  12  August  2013]       Ondevice  (2012).  And  how  do  you  share  video  content  you  watch  on  your   mobile/smartphone  with  others?  [online].  Available  from:   http://ondeviceresearch.com/blog/nearly-­‐two-­‐thirds-­‐of-­‐mobile-­‐phone-­‐video-­‐ usage-­‐happens-­‐at-­‐home#sthash.pOjrIV0M.dpbs  [Accessed  12  August  2013]       Ondevice  (2012).  What  type  of  video  did  you  just  watch/see?  [online].   Available  from:  http://ondeviceresearch.com/blog/nearly-­‐two-­‐thirds-­‐of-­‐mobile-­‐ phone-­‐video-­‐usage-­‐happens-­‐at-­‐home#sthash.pOjrIV0M.dpbs  [Accessed  12   August  2013]       OOYALA  (2012).  Engagement  by  Device  Q3  2012,  Playthrough  by  Device  &   Video  Length  Q3  2012  [online].  Available  from:   http://go.ooyala.com/rs/OOYALA/images/Ooyala-­‐Global-­‐Video-­‐Index-­‐Q3-­‐ 2012.pdf  [Accessed  12  August  2013]       RedBee  (2012).  The  10  Principles  Of  An  Effective  Content  For  Brands   [online].  Available  from:   http://moodle.bcu.ac.uk/pme/mod/resource/view.php?id=51224  [Accessed  14   August  2013]         Unknown.  (2012).  Wordpress  Stats  Available:   www.en.wordpress.com/stats.  Last  accessed:  17th  February  2013.       Unruly  (2013).  Brand  Video  Shared  Performance  Q1  2013  vs  Q2  2013   [online]  .  Available  from:   http://www.unrulymedia.com/node/856/download/b124d3849a312550fa2bd 116908c2223  [Accessed  28  August  2013]       Unruly  (2013).  Social  Video  Ad  Shares,  by  Vertical  in  Q1  2013  [online].   Available  from:   http://www.marketingcharts.com/wp/interactive/entertainment-­‐fmcg-­‐brands-­‐

    dominated-­‐viral-­‐video-­‐in-­‐q1-­‐28679/attachment/unruly-­‐social-­‐video-­‐ad-­‐shares-­‐ by-­‐vertical-­‐in-­‐q1-­‐apr2013/  [Accessed  14  August  2013]        ZocialRank  (2013).  Thailand  Zocial  Award  2013[online].  Available  from:   http://blog.zocialinc.com/thailand-­‐zocial-­‐award-­‐2013-­‐summary/  [Accessed  16   August  2013]                

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