Marilyn Pratt of SAP #smo09 London

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Information about Marilyn Pratt of SAP #smo09 London
Business & Mgmt

Published on May 20, 2009

Author: SOMESSO

Source: slideshare.net

Description

15:00: Leading stakeholder communities. Long-time community expert and content strategist Marilyn Pratt discusses how communities are created to bring key stakeholders to the conversation. Her presentation will cover approaches to the moderator role and how enabling questions can help the conversation be more successful. By Marilyn Pratt (SAP)

Leading Stakeholder Communities Marilyn Pratt SAP Community Evangelist

What is a Community Evangelist? The Rantings of an American Evangelist in London - Eric Ploen on Flickr http://www.flickr.com/photos/eaploen/158806079/

What is a Community Evangelist? The Rantings of an American Evangelist in London - Eric Ploen on Flickr http://www.flickr.com/photos/eaploen/158806079/

Jane Jacobs – Community Advocate Jane Jacobs (1916-2006) an urbanist and activist whose writings championed a fresh, community-based approach to city building Photo credit: Maggie Steber, Planning Magazine , September 1986.

Jane Jacobs (1916-2006) an urbanist and activist whose writings championed a fresh, community-based approach to city building

Jane Jacobs vs Robert Moses

Jane Jacobs vs Robert Moses

Jane Jacobs - Death and Life of Great American cities Bottom Up Community Planning Empowering Local Citizens –Social Capital Participatory planning Noisy, combative, iterative and reliant on community involvement Competitive elements in an Ecosystem doth a healthy Ecosystem make

Bottom Up Community Planning

Empowering Local Citizens –Social Capital

Participatory planning

Noisy, combative, iterative and reliant on community involvement

Competitive elements in an Ecosystem doth a healthy Ecosystem make

Walking Conversation You’ve Got to Get Out and Walk Listen to the locals Ask them for their shortcuts What are some important meeting spaces in your neighbourhood? Where do you feel most comfortable? Is there an important question or issue that people should talk about?

You’ve Got to Get Out and Walk

Listen to the locals

Ask them for their shortcuts

What are some important meeting spaces in your neighbourhood?

Where do you feel most comfortable?

Is there an important question or issue that people should talk about?

The Healthy Community – 3D’s Diversity Density Dynamism

Diversity

Density

Dynamism

Diversity in SAP Community Network In >200 countries and territories worldwide (led by: U.S., Germany, India, Japan, UK, China…)

In >200 countries and territories worldwide (led by: U.S., Germany, India, Japan, UK, China…)

Diversity in SAP Community Network Geeks and Suits

Geeks and Suits

Dynamism in SAP Community Network Coffee Corner

Coffee Corner

A Place to Rant

ESME Project “ The Web 2.0 application has been adapted for day-to-day use in an enterprise environment. It serves to identify company employees with particular knowledge or expertise, and networks these experts together so that they can exchange information” Dick Hirsch, Siemens, SAP Mentor Process Improvement Community - BPX

“ The Web 2.0 application has been adapted for day-to-day use in an enterprise environment. It serves to identify company employees with particular knowledge or expertise, and networks these experts together so that they can exchange information”

 

Density in SAP Community Network Over 1.6 Million Participants 4157 Moderated Bloggers 751 Expert Bloggers 130 Blog Moderators > 120,000 members have contributed their knowledge/ experience >80,000 last year >7,000 highly active (>250 points) Wiki spaces grew to ~100 within 18 months

Over 1.6 Million Participants

4157 Moderated Bloggers

751 Expert Bloggers

130 Blog Moderators

> 120,000 members have contributed their knowledge/ experience

>80,000 last year

>7,000 highly active (>250 points)

Wiki spaces grew to ~100 within 18 months

Density in SAP Community Network 5,500 posts per day in discussion forums 250 major topic categories Over 1 million discussion threads Over 5 million posts ~17 minutes until first answer / reply, on average Typically four answers to each question, on average 84% of all discussion threads are closed as complete

5,500 posts per day in discussion forums

250 major topic categories

Over 1 million discussion threads

Over 5 million posts

~17 minutes until first answer / reply, on average

Typically four answers to each question, on average

84% of all discussion threads are closed as complete

Jane Jacobs - Death and Life of Great American cities Engaged amateurism “ Expert” communities can be communities of local expert questioners asking “good questions” The more superfluous the evangelist becomes to the conversation the more successful and healthy the community

Engaged amateurism

“ Expert” communities can be communities of local expert questioners asking “good questions”

The more superfluous the evangelist becomes to the conversation the more successful and healthy the community

Engaged Amateurism in Solving a Community Mystery

London Cholera Epidemic 1854 "The most terrible outbreak of cholera which ever occurred in this kingdom, is probably that which took place in Broad Street, Golden Square, and the adjoining streets, a few weeks ago." - John Snow, September 1854

"The most terrible outbreak of cholera which ever occurred in this kingdom, is probably that which took place in Broad Street, Golden Square, and the adjoining streets, a few weeks ago."

- John Snow, September 1854

Stephen Berlin Johnson – Ghost Map Amateurism Cross-Disciplinary Thinking Local Knowledge Solutions came from many sources Henry Whitehead local Soho minister was incredibly connected and helped scientist John Snow crack the case 1866 – listen to reason, listen to the locals = result large scale metropolitan living sustainably

Amateurism

Cross-Disciplinary Thinking

Local Knowledge

Solutions came from many sources

Henry Whitehead local Soho minister was incredibly connected and helped scientist John Snow crack the case

1866 – listen to reason, listen to the locals = result large scale metropolitan living sustainably

Start a Community Garden Support a sustainable, walkable community (helicoper visits and unsightly billboards do not sustainability make Organize a neighbourhood “clean-up” Participate in activities that build relationships between people in the community

Support a sustainable, walkable community (helicoper visits and unsightly billboards do not sustainability make

Organize a neighbourhood “clean-up”

Participate in activities that build relationships between people in the community

Leading Stakeholder Communities Marilyn Pratt SAP Community Advocate Supporting Local Neighbourhoods

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