March 2014 twitter training ppt

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Information about March 2014 twitter training ppt
Social Media

Published on March 9, 2014

Author: onlineguruliverpool



Twitter training for beginners

Who are we? Online Guru 6 years Team of 6 What do we do? Set up social media Train social media Manage social media Responsive Websites Brochure websites Email Marketing Clients? Any local businesses Any national business Any sector!

Aims of this session  To give you an valuable insight into the main Social Media players  To explain best practice and etiquette  To identify the important features offered by Twitter  To discuss how to gain more followers and to turn them into customers

First Things First All roads lead to your website Run them all in sync for an effective R.O.I

How effective is your website?  Over 30% of your social media followers will look at your website.  Will they want to do business with you?  Is your website up to date?  Is it responsive?  Does it have the information you are tweeting about on it?  Can you convert visitors into customers?

Contact Forms Free Tips Sign Up

Booking Form Join Our VIP Club

The Power Of Blogging  Set up a blog on your website Eg:  Post weekly news  Link to and from Social Media  Each page to have unique URL SEO - New activity or info on an otherwise static website etc..

Try to post a blog post once a week

What is Social Media?

P.O.S.T  P for PLATFORM Where are my people hanging out?  O for OBJECTIVE What do I hope to achieve? Leads, sales, brand awareness etc?  S for STRATEGY What shall I talk about? How often? Who will do this?  T for TECHNOLOGY What software/gadgets/analytics shall I use?

Social media etiquette Act as you would at a cocktail party/networking event!

But WHAT shall I talk about?            Your business history (Brand) Your products/services Special offers/promotions/events Your team Your sector Local area news Local events Latest BREAKING news Cartoons/videos/sayings Celebrities in the news Direct to your Blog posts

Accountants ALL WENT VIRAL!!

Which Platform Should I Use ?

TWITTER 32% of 15 million UK users use Twitter daily

Twitter Brand awareness Drive traffic to website Drive traffic to Facebook Build momentum & excitement

How do you set up an account?

Go To

Background 1660 px x 1200 px

Twitter Lingo  To Tweet is to post an update  To Follow-You get their updates  Follower follows you and gets your updates  @reply-A public mesage  Direct Message (DM) goes to their inbox  Hashtag ~ Groups words together and highlights them  Retweet (RT) Shares a post to their followers  Lists-To keep a track on a group of accounts  Trending-Most popular words at the moment  Promote-Push your account or Tweets and payoment




HASHTAGS 1) Use to highlight keywords #websites #socialmedia #liverpool 2) Use to show emotion #soexcited #reallybusy 3) Use for competitions etc to win, tweet answer using #gurucomp



Twitter Do’s and Don’ts Don’t link to Facebook Use keywords in biography Add your website/location Tweet regularly Use trending topics Be generous (retweets) Use # to group topic or message Use @ to include person in message

Add Social Media feeds onto your website

SUCCESS STORIES Local interior design Firm secured deal To design interior for Worlds most expensive flat At £27m from Interactions on Twitter

SUCCESS STORIES Local kitchen firm Sold an ex display Kitchen worth Over £20,000 from a single tweet

SUCCESS STORIES Local accountants Have attracted 7 new clients in 2013 worth Over £10,000 in Business from interactions on Social Media

SUCCESS STORIES Local home store Sold a bath from their online store for £1499 From a single tweet at 2am on a Sunday morning

SUCCESS STORIES Online Guru have Attracted over 30 New website and Social media clients In the past 3 years Through our Social Media activity!!

SO WHAT ARE YOU WAITING FOR?? “GET TWEETING” Mention this @onlineguruUK session in a tweet and we will give you another 1 hour bespoke strategy Consultation FREE!!!!


Google + Best for SEO & Segmentation Globally No.2 Social Media site. Are you ready??

Google +  Business Pages and Personal Profiles  Post to circles  Integrate with other Google products  Helps with your Google ranking  Hangouts may see the demise of Skype

Google+ Circles

Google + Hangout

Google +


Pinterest – Best for Mobile / Visual 29% of UK users (2.2m) are in the highest income bracket

77% of the UK population have an active profile

Facebook stuff Profile, Page or Group? Daily posts - topical interesting relevant Facebook favours images/videos/questions Respond quickly No more than 25% sales messages About us keywords Like suppliers pages Use @ in posts for shares Sponsored posts Proof read before posting!!


Facebook Features Check-In Reviews Offers Events Tabs

Facebook Advertising Perfect way to reach your markets precisely. Your business can advertise to your exact audiences based on specific social and geographical information. Age, gender, location, personal interests, job functions etc can all refine targeting. Set your own budgets. From 25p per click.


Linked In Best for Networking and Finding Leads 11 Million Profiles In The UK – 23% of Workers

Linked In Features Post from profile or page Great for search pre meeting

Linked In Do’s and Don’ts  Current picture  Use keywords in Biography (120)  Add contact details  List landing pages for websites  Get recommendations  Join groups where targets are  Respond to people who viewed profile

Linked In Profile

Linked In Business Page


Pinterest – Best for Mobile / Visual 29% of UK users (2.2m) are in the highest income bracket

Other Platforms (or Tactics!)

Success Stories Clothes, Shoes, Jewellery Kitchens, Bathrooms Boiler systems Interior design contracts Houses (Sales and Lets) Accountancy clients Legal clients Personal training clients Chamber members!!

Success stories……….


Which platform or platforms are the right ones for you?

Thanks for listening We look forward to interacting on Social Media with you! @onlineguru2u

Top Klout Topics Audience Klout Score Distribution Worldwide Average Klout Score 300 socia… Users 250 200 150 music 100 50 0 10 20 30 40 50 60 70 80 Klout Score 90 100 #tfb phot… Highest Klout Score 94.8 Average Klout Score 30.5 Lowest Klout Score 10.0 inter… 338 329 303 271 243 224 212 670 578 479

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