March 2014 Experiments for Recruit

86 %
14 %
Information about March 2014 Experiments for Recruit
Business & Mgmt

Published on March 20, 2014

Author: luxrco

Source: slideshare.net

Description

Experiments Workshop for Recruit

Learn-Measure-Build Craft Useful Experiments By Running Backwards Jason Fraser & Janice Fraser February 2014

LUXR.CO JUNE 2012

LUXR.CO JUNE 2012 TWEET! #LeanStartup @clevergirl @luxrco

© 2013 LUXr Incorporated, www.luxr.co June & Pete’s Wedding Cake

© 2013 LUXr Incorporated, www.luxr.co http://saptstrength.com/ Pete June

© 2013 LUXr Incorporated, www.luxr.co April http://saptstrength.com/ May June July August

© 2013 LUXr Incorporated, www.luxr.co sedonaweddingcakes.com

© 2013 LUXr Incorporated, www.luxr.co freebestpictures.blogspot.com

© 2013 LUXr Incorporated, www.luxr.co thekitchn.com

© 2013 LUXr Incorporated, www.luxr.co Zoe Clark, The Cake Parlour

© 2013 LUXr Incorporated, www.luxr.co sedonaweddingcakes.com Zoe Clark, The Cake Parlour

© 2013 LUXr Incorporated, www.luxr.co LEAN Startup

© LUXR.CO APRIL 2013 LEAN Startup

© LUXR.CO APRIL 2013 Build measure learn!

© LUXR.CO APRIL 2013

© LUXR.CO 2013 Lean Startup is NOT Cheap Startup Fast Startup Shortcut Startup

© LUXR.CO APRIL 2013 An approach for building companies that are creating new products and services in situations of extreme uncertainty. The approach advocates creating small products that test the entrepreneurʼs assumptions, and using customer feedback to evolve the product, thereby reducing waste. Lean Startup is...

© LUXR.CO APRIL 2013 1. List your assumptions. 2. Understand your customers. 3. Experiment efficiently. 4. Adjust direction based on evidence.

© LUXR.CO APRIL 2013 1. List your assumptions. 2. Understand your customers. 3. Experiment efficiently. 4. Adjust direction based on evidence.

© LUXR.CO APRIL 2013 Go backward to go forward. Learn Measure Build

© LUXR.CO 2013 Plot the difference THINK release MAKE release MAKE release MAKE RISK=UNVALIDATEDEFFORT TIME

© LUXR.CO 2013 Lots of little wigglesRISK=UNVALIDATEDEFFORT TIME

© LUXR.CO 2013 RISK=UNVALIDATEDEFFORT TIME Each wiggle is a learning cycle. MAKE releaseBUILD LEARN BUILD MEASURE

LUXR.CO JUNE 2012 There’s a pattern to startup work: ideation decision making ideation etc.

LUXR.CO JUNE 2012 In foolproof experiments, the results should be self- evident.

LUXR.CO JUNE 2012 1. Choose the problem to tackle. Clarify what’s uncertain, what you need to learn. 2. Understand the possible answers. 3. Brainstorm “what you could do to prove it”. 4. Choose the most broadly differentiated set of indicators. 5. Run the experiment. 6. Write down the results...on a sheet of paper. 7. Project the results into your future. 7 steps to foolproof experiments

LUXR.CO JUNE 2012 The Workshop

LUXR.CO JUNE 2012 Product What is the product weʼre working on? Today’s Challenge

LUXR.CO JUNE 2012 A Real Product What is the product weʼre working on? Weʼre going to make a Business Canvas. Today’s Challenge

LUXR.CO JUNE 2012 ENGINE OF GROWTH VALUE STREAM & MARKET STAKEHOLDERS DISTRIBUTION COSTREVENUE PROBLEM CUSTOMER SOLUTION VALUE PROP 1-Viral 2-Sticky 3-Paid 1. Choose the problem to tackle. Clarify what’s uncertain, what you need to learn.

LUXR.CO JUNE 2012 {Activity} Identify assumptions 10 assumptions, 1 per sticky

LUXR.CO JUNE 2012 {Activity} Divide into 2 piles Will kill the company in the next 6 months if weʼre wrong Everything else

LUXR.CO JUNE 2012 {Activity} Review & de-dupe

LUXR.CO JUNE 2012 {Activity} Stack rank the urgents

LUXR.CO JUNE 2012 {Activity} Pick the top one

LUXR.CO JUNE 2012 ✓ Choose the problem to tackle. Clarify what’s uncertain, what you need to learn. 2. Understand the possible answers. Your Top Risk People don’t like my product. Possible Answers Don’t like it. Do like it. “Meh.”

LUXR.CO JUNE 2012 ✓ Choose the problem to tackle. Clarify what’s uncertain, what you need to learn. ✓ Understand the possible answers. 3. Brainstorm “what you could do to prove it”. 7 steps to foolproof experiments

LUXR.CO JUNE 2012 Experiment Framework For Example: We believe people like [customer type] have a need for (or problem doing) [need/action/behavior]. The smallest thing we can do to prove that need is [experiment]. We will know we have succeeded when [quantitative/ measurable outcome] or [qualitative/observable outcome]. Every experiment has three parts: 1. Hypothesis that is provable/disprovable 2. The experiment itself; the thing you build 3. An indicator of result

LUXR.CO JUNE 2012 {Activity} Design an experiment to learn if this is true. we believe that ________________ _________________________________ _________________________________ _________________________________ _________________________________ _________________________________ _________________________________ __________________________ Briefly describe it. State how you will know if the hypothesis is valid or invalid. This can be quantitative evidence or qualitative. How much time/money/effort will it take?

LUXR.CO JUNE 2012 {Activity} Discuss, then pick the experiment to run. we believe that ________________ __________________________________ __________________________________ __________________________________ __________________________________ __________________________________ __________________________________ ____________ in 2 days. Decide we believe that ________________ __________________________________ __________________________________ __________________________________ __________________________________ __________________________________ __________________________________ ____________ in 2 weeks. we believe that ________________ _________________________________ ________________________________ ________________________________ ________________________________ _______________________________ _______________________________ ____________ in 2 months. ✔

LUXR.CO JUNE 2012 ✓ Choose the problem to tackle. Clarify what’s uncertain, what you need to learn. ✓ Understand the possible answers. ✓ Brainstorm “what you could do to prove it”. 4. Choose the most broadly differentiated set of indicators. 7 steps to foolproof experiments TODAY: Choose an experiment you can do from this room. Not a survey.

LUXR.CO JUNE 2012 Experiments that were designed assumption experiment measurable/observable outcome busy people need a service to help them get menial stuff done fb ad, neighborhood targeting presents an offer, landing page. Phone number or tweet. No out of pocket cost. 10% ctr on ad, 10% ctr on landing page. 2 days busy people need a service to help them get menial stuff done find busy people (in offices). Set up a “shop”. Sit in their reception and see if we can get jobs. Prevail upon friend who runs 300-person company 5% of employees will make a hire. 1 repeat booking 2 wks busy people need a service to help them get menial stuff done ad in 10 different offices, diff types of companies 2 weeks.

LUXR.CO JUNE 2012 Yusuke Tell your MVP Story!

LUXR.CO JUNE 2012 1. Choose the problem to tackle. Clarify what’s uncertain, what you need to learn. 2. Understand the possible answers. 3. Brainstorm “what you could do to prove it”. 4. Choose the most broadly differentiated set of indicators. 5. Run the experiment. 6. Write down the results...on a sheet of paper. 7. Project the results into your future. 7 steps to foolproof experiments

LUXR.CO JUNE 2012 What did you learn? Top 5 things {Debrief}

LUXR.CO JUNE 2012 Design the next experiment: 2 days, 2 weeks, 2 months {Next Steps}

LUXR.CO JUNE 2012 What’s the right size for the experiment? {Choose}

LUXR.CO JUNE 2012 Techniques Checklist • Brainstorm quietly • Use Sticky Notes for ideas • Self-Edit • Go to the wall for team sharing • Stack-ranking • Roman Voting • Right-Sizing the work

LUXR.CO JUNE 2012 FISHBOWL

#leanstartup presentations

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

March | 2014 | Inside Recruit

Posted on March 3rd, 2014 in High-School ... Your Dashboard The Dashboard is where you will find the Inside Recruit tips and advice along with feeds ...
Read more

March, 2014| IR Calendar | Recruit Holdings Global Website

IR Calendar; 2014年; IR Calendar. 2014年. March, 2016 March, 2015 Year Ended March, 2015. Feb. 13, 2015: 3rd Quater Financial ...
Read more

Using Targeted Conferences to Recruit Women into Computer ...

Home / Magazine Archive / March 2014 ... Using Targeted Conferences to Recruit Women into ... until 2006, the CS department struggled to recruit women to ...
Read more

CoCoRaHS March Madness 2014 Begins! Please recruit someone ...

March&2014& & Saturday,March1,2014 ... March Madness 2014 Begins! Please recruit someone in ... many new volunteer observers we can recruit during the ...
Read more

Register for 'Source, Recruit & On-Board the Best Talent ...

... Recruit & On-Board the Best Talent’ March 2014. Source, ... Wed 5 Mar 2014 ... recruit and on-board world class talent.
Read more

2014 in science - Wikipedia, the free encyclopedia

2014 in science List ... evidence of gravitational waves announced on 17 March 2014. ... Experiments on rat livers have shown that a new cooling ...
Read more

March 24, 2014 - Recruit Academy 39 - legeros.com

March 24, 2014 - Raleigh FD - Recruit Academy 39 : ... 2014-03-24-rfd-ktc-mjl-03 ...
Read more

FOVS Rexus Experiment » 2014 » March

March, 2014 now browsing by month . Posted by: Thomas | on March 21, 2014. Bench Test. ... © 2016: FOVS Rexus Experiment | Simplify Theme by: D5 Creation ...
Read more

2014 March | Experiments in Finance

Archive for March, 2014. Reader Question: Nested If Condition Excel function tutorials. ... Experiments in Finance. Receive Experiglot's posts by email for ...
Read more