Published on April 13, 2008
Digital Public Broadcasting:A Key Component of Michigan’s Technological Infrastructure: A Report of the Michigan Association of Public Broadcasters Digital Public Broadcasting: A Key Component of Michigan’s Technological Infrastructure 1 Slide2: "It is clear beyond any doubt that these changes are important to us because they are influencing the environment, enriching competition, and causing old assumptions to be challenged." ( Hartford N. Gunn, Jr., 1978, Vice Chair of PBS) Michigan Association of Public Broadcasters 2 Introduction: Introduction Digital Public Broadcasting… A cost effective “last mile” solution for real-time, on-demand content for students, teachers, families and businesses. Other states are capitalizing on this technology to better serve their communities. Recommended by Michigan’s Information Technology Commission Michigan Association of Public Broadcasters 3 FCC MandatedDigital Conversion Timeline : FCC Mandated Digital Conversion Timeline Michigan Association of Public Broadcasters 4 What is DTV?: What is DTV? The new standard for TV Can work in conjunction with Internet, cable and satellite Michigan Association of Public Broadcasters 5 How Does DTV Work?: How Does DTV Work? Data is transmitted digitally, using 1s and 0s, versus varying the amplitude and frequency Michigan Association of Public Broadcasters 6 What Can DTV Do?: What Can DTV Do? High Definition Television (HDTV) Multi-Casting Data Transmission Michigan Association of Public Broadcasters 7 High Definition Television (HDTV): High Definition Television (HDTV) Superior resolution for a clearer picture 6 Channel CD quality sound Excellent tool for education Michigan Association of Public Broadcasters 8 Multicasting: Multicasting Broadcasting multiple standard definition channels at the same time. Used to enhance one program or broadcast several different, unrelated programs Michigan Association of Public Broadcasters 9 Data Transmission: Data Transmission Allows interaction with devices in homes, businesses, governments or schools. Enhances programming with items like actor biographies, statistics or product information. Allows the rapid exchange of all kinds of data unrelated to a television program, such as financial data, textbooks or technical drawings. Can deliver high volumes of data to rural areas. Can deliver homeland security messages and data to inform and protect citizens. Michigan Association of Public Broadcasters 10 How Will DTV Benefit Michigan And Its People?: How Will DTV Benefit Michigan And Its People? Expanded choices in programming Expanded information services Diverse educational and business opportunities Improved picture & sound quality Can deliver data efficiently to rural areas Can be used to provide additional in-depth material to first-responders on public safety issues. Michigan Association of Public Broadcasters 11 What Will The Conversion To Digital Broadcasting Cost?: What Will The Conversion To Digital Broadcasting Cost? $38.8 million to convert the basic components of Michigan’s 12 public transmitters Additional cost to convert studio equipment for local production Increased operating costs Additional $12.6 million to connect Michigan’s public broadcasting stations Michigan Association of Public Broadcasters 12 Public Broadcasting, Education And Coverage: Public Broadcasting, Education And Coverage Can “datacast” and offer quick distribution of digital content to many sites Enhanced educational content in both adult and children’s programs Enhance educational programs by giving professors the means to use teaching methods that have been recognized as far more effective than lecturing Michigan Association of Public Broadcasters 13 Instructional Television: Instructional Television A partnership between public television stations, high schools, colleges and universities Utilizes television in the classrooms Courses through distance learning Michigan Association of Public Broadcasters 14 Coverage: Coverage Geographically covers 98% of Michigan Free, over-the-air access Locally produced Content customized to the community Michigan Association of Public Broadcasters 15 DTV Coverage: DTV Coverage The Digital Divide: The Digital Divide Internet availability and high-speed Internet don’t reach many citizens. Michigan Association of Public Broadcasters 17 Digital Exclusion: Digital Exclusion NTIA reports the “Digital Divide” is expanding. The gap in internet access between Caucasian and African American households increased 9.1 percent from 1997 -2000 Institute for Public Policy and Social Research at Michigan State University estimated that 65% of Hispanics have never used the Internet Michigan Association of Public Broadcasters 18 What This Means: What This Means While government funds advance internet technology, in reality, the effort is undermining one of the fundamental ideals for its distribution: that it be provided equally to all citizens. Michigan Association of Public Broadcasters 19 Bridging The Gap: Bridging The Gap African American and Hispanic groups are two of the fastest growing populations. Public television reaches a majority of the non-White population Michigan Association of Public Broadcasters 20 Bridging The Gap: Bridging The Gap 71% percent of people with disabilities do not have Internet access at all. Public television stations, through their unique relationships with civic groups and community service organizations, are able to develop programs and partnerships specifically for special needs groups. Michigan Association of Public Broadcasters 21 How Does The Future Look?: How Does The Future Look? 7% of children ages 3-5 have used the Internet at home The overwhelming majority of children in this age group are regular and active television viewers Digital technology can increase the impact of these programs Every Michigan child can have the opportunity to learn more effectively and from a younger age. Michigan Association of Public Broadcasters 22 Connecting Michigan’s Technology: Connecting Michigan’s Technology Premise: The future of Michigan is digital Michigan is a leader in the information technology economy Solution: To know what our state’s technology sources are capable of and who they can reach. Utilize all existing technologies synergistically Refrain from duplication Guarantee accessibility to all Michigan citizens and companies regardless of location Michigan Association of Public Broadcasters 23 Connecting Michigan’s Technology: Connecting Michigan’s Technology 32% of Michigan citizens are still not using the Internet Allow high-speed internet access to more of Michigan’s population. Digital public television can provide high-speed information access to remote areas. Michigan Association of Public Broadcasters 24 How Will This Work?: How Will This Work? Digital broadcasting is suited to enhance technologies such as the Internet by extending current distribution capabilities. Bandwidth for a T1 line is about 1.5Mb/s compared to 4 Mb/s of a DTV signal. Fiber connections are cost prohibitive DTV can send files instantly to many people with no loss of bandwidth. Michigan Association of Public Broadcasters 25 The Broadcast Model: The Broadcast Model *Shown ** Projected Michigan Association of Public Broadcasters 26 Digital Broadcasting One copy of a file to an unlimited number of users with no loss of bandwidth to traffic. Internet A copy of a file to each user with a loss of bandwidth to multi-directional traffic Why This Is The Best Solution: Why This Is The Best Solution Already established outlet for public information and education Greater audience reach Broadband DSL and cable connections are available in less than 11% of the country. There are places that fiber cannot reach because of terrain or economic considerations. Michigan Association of Public Broadcasters 27 Cable Modem Coverage: Cable Modem Coverage DSL Coverage State Funding: Public Broadcasting Digital Conversion: Michigan Association of Public Broadcasters 29 State Funding: Public Broadcasting Digital Conversion What We Must Ask: What We Must Ask Can Michigan truly be a technology leader while a large percentage of its citizens are prevented from accessing its advantages? Will their tax dollars, in fact, help to fund the very technology they cannot receive? Only through public television digital broadcasting can a statewide technology network have the potential to reach over 98 percent of Michigan citizens in an efficient, high-speed, cost-effective manner. Michigan Association of Public Broadcasters 30 The Populace Awaits: The Populace Awaits Consumers appear ready to utilize digital broadcasting services, as evident by the recent drop in the cost of HDTV sets and the increase in HDTV purchases. Consumer Electronics Association (CEA) President and CEO Gary Shapiro remarked in April 2001 that "Consumers have overwhelmingly embraced the digital experience. First quarter sales of DTV sets and displays totaled 234,558 units, or dollar sales of more than $462 million, representing a unit increase of 158 percent over last year's first quarter results. The price decline of DTV products is much more rapid than the initial price declines of products like CD players, VCRs and large screen analog TVs. This is evidenced by the 44% decline of the average wholesale price of DTV sets and displays from an average of $3,500 in late 1998 to $1,955 in January 2001 (HDTV News Online). Michigan Association of Public Broadcasters 31 Proposed DTV Network: Proposed DTV Network Michigan Association of Public Broadcasters 32 Historical Trends In Technology: Historical Trends In Technology Once this technology network is in place, and digital content is widely available, the demand for HDTV sets is positioned to climb considerably and thus drive down the price to a widely affordable level. Public broadcasting has the unique opportunity to act as a distributor of select data and video content for virtually all of Michigan’s citizens. Michigan Association of Public Broadcasters 33 Slide34: Michigan Association of Public Broadcasters 34 According to historical trends in technology, the price of HDTV equipment will drop significantly as the availability of content and thus consumer acceptance increase. Potential Partnerships: Potential Partnerships Once Michigan’s technological infrastructure is in place, it will provide an invaluable tool for increasing the performance and interconnectivity of government, community and high-tech industry programs across the state. The current government initiative of the Michigan Virtual University (MVU) could be extended to reach large percentages of the “unconnected” population with rich, multimedia video, audio and data content. Michigan Association of Public Broadcasters 35 Example Partnership: MVU: Example Partnership: MVU MVU provides content, including 700 mini-courses in technology Reaches virtually every Michigan citizen whenever and however they choose with faster, high quality downloads of video and related data. Government programs and initiatives would have the capability to better reach their target audience Decreases costs and increases desired effects. Better enable the MVU to serve the state’s mission to ensure that “EVERY Michigan child has an equal opportunity education” (Governor John Engler, 1998) Michigan Association of Public Broadcasters 36 Proposed Plan: Proposed Plan MAPB proposes the state of Michigan support a bonding proposal to fund the infrastructure of public televisions’ digital conversion. Millions have been spent on other infrastructure program rollouts that do not service all of Michigan’s citizens. Michigan public broadcasters can meet the FCC mandated conversion deadline and begin developing the partnerships necessary to permanently bridge the digital gap in Michigan. Michigan Association of Public Broadcasters 37 Conclusion: Conclusion Citizens are poised to benefit from an increased productivity of government and community initiatives The digital divide will truly begin to close The funding of the digital conversion of public television stations is critical Build a distribution network that will rival that of any in the world for low-cost, multi-point, rapid distribution of digital data and content. Michigan Association of Public Broadcasters 38
The Michigan Association of Public Broadcasters (MAPB) is pleased to announce the 2016 Public Media Impact Award Donor Recipient, Ms. Bucky Love.
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