Published on March 3, 2014
BLOGGING & FACEBOOK FOR PR #Manship4002
Embedding Content in Blogs • Embedding YouTube Videos in Wordpress • Include just the YouTube link itself, NOT hyperlinked, in it’s own line • Embedding Vine videos in Wordpress • Include just the Vine video link itself, NOT hyperlinked, in it’s own line Like this: https://vine.co/v/hBFxTlV36Tg Not this: https://vine.co/v/hBFxTlV36Tg
Embedding Content in Blogs • How to Embed Video Into Tumblr: http://www.ehow.com/how_8475787_embed-videotumblr.html • Log in to your Tumblr site to access your dashboard. The dashboard allows you to add content to your Tumblr site and customize the look of your theme. • Select the "Video" button located at the top of your dashboard above the column of blog entries from you and the people you follow. • Paste your copied video embed code into the window with the tab labeled "Embed a Video." This tab opens automatically once you activate the "Video" button on the dashboard. • Add any caption information to this window, such as a name and location of where the video was shot or why you felt compelled to share the video with your audience. OR • Create a new text post • Activate the “html” button, and then copy and paste the video embed code, like this: <iframe src="//player.vimeo.com/video/50791810" width="500" height="281" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe> <p><a href="http://vimeo.com/50791810">Winning the Story Wars - The Hero's Journey</a> from <a href="http://vimeo.com/freerangestudios">Free Range Studios</a> on <a href="https://vimeo.com">Vimeo</a>.</p> • Now unclick the html button, and you should see the video appear
Embedding Content in Blogs • Storify: • You CAN embed a Storify in Tumblr (using embed code, copy and pasting the code using the HTML viewer) • You CAN’T currently embed a Storify in Wordpress.com – you can try, but it just provides a link to the Storify
Facebook for PR: First Things First • Understand: “Facebook is first and foremost a very personal space for many users.” - Sarah Skerik • So communications between brands and individuals “have an intimate, one-on-one aspect. Respecting individual preferences and boundaries is important.” - Sarah Skerik • Don’t just “get it on Facebook.” Understand and get to know who your audience is and how your audience uses Facebook FIRST. • “Any social media strategist worth his or her salt will tell you the first step in planning a strategy on social networks is to listen, and you’ll find the same advice here. Find active groups focused on relevant topics, and join them. Spend most of your time listening and observing.”
Facebook for PR • Decide what your goal is: • To generate buzz? • Raise awareness? • Move beyond getting “likes” – you want to engage people. • Building relationships (like with media people or bloggers?) • Build relationships on Facebook with media personnel. Pay attention to what THEY share and post – you can learn what interests them, what they write about. You can even begin to pitch stories in personal messages to media personnel who you get know personally. • Call to action? Petition? • Building traffic to your main website? • “Building interactions with your content – getting people to like, share and comment on the things your organization posts – is where the Facebook magic happens.” But “people won’t like or share boring things.”
Facebook But note: “most of your communications should be focused on building relationships and credibility with your audience.” - Sarah Skerik
Facebook: Guiding Principles • Build a strategy that is social by design • How do we start out with a campaign design that is social by nature? • Create an authentic brand voice Provide straightforward information about your organization / business • Bring your “brand personality” to Facebook • • Make it interactive! How can we spark 2-way conversations? • What aspects of the brand are inherently social? What content would people be excited to pass along? • • Nature your relationships (reward people for their loyalty) • Keep learning Get feedback on what people are saying, what their concerns are, the content and products they find most interesting • Example: At KLSU or the Reveille, do you look for feedback from people on social media as far as what they liked? Didn’t like? What they shared? Etc.? •
Blogging is great, but think beyond text: Using Digital Storytelling http://www.americanpressinstitute.org/publications/reports/ white-papers/break-away-articles-invent-new-story-forms/
Things to think about… • Using “games” to tell stories • Having a mobile app for your blog or website • Fan fiction: inviting the public to write fictional narratives around an issue you represent (for example about living with the effects of climate change in the future.) • Tell a story with pictures or other visuals • Have contests and quizzes • What other ways could you tell your stories in social media formats?
Create an account or log into Facebook. Connect with friends, family and other people you know. Share photos and videos, send messages and get updates.
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