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Mangliks.com

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Information about Mangliks.com
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Published on March 7, 2014

Author: monatoteja

Source: slideshare.net

Description

Mangliks.com- Online Matrimonial Website is the 1st and exclusive website for Mangliks. We have over 50, 000 pure manglik profiles to search from. Founded in year 2007, when online matrimony industry had just started, we have grown strong, targeting this niche industry.
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Strikeone Company Overview Strikeone Ads provides gamut of services on Online and Mobile platforms: •Interactive Websites  Matrimony  Family & Life Style  Directories  Emerging Talent in India  Women & Social causes •Digital Media  Digital Marketing  Mobile TV  SMS Pull & Push  Wireless SMS Applications  Interactive content creation for SMS

Online Matrimony Websites vs. Traditional Matchmaking • Wedding market in India is sized at INR 248 Billion (2012) and is growing at a rate of 30%. India's online matrimony market reached INR 520 Crore in 2013 and is likely to touch INR 1500 Crore by 2017. • Wedding Industry is a recession proof industry. • Mangliks.com was conceptualized as a niche ‘Domain’ driven online matrimony service. • 40% Population of India is effected by ‘Manglik Dosh’. Manglik Dosh is a high pain point area for believers of astrology, across Religion, Caste & Communities. • Apart from Hindus, Other Communities have also started believing in the astrological effects of Manglik Dosh. Factors Online Off-line Convenience High Medium Credibility Medium Medium Content High Medium Cost Effectiveness High Low Accessibility High Low Reliability High High Visibility High Low Functional Tools High Low

Online Matrimony sites  Online Matrimony sites provide In depth & Detailed profiles, vis-a-vis limitation of words in a News Paper Ad  Online matrimony industry is growing as it is Convenient  Time-saving  Economical  Has longer profile shelf life  Has 24/7 visibility of profile  Online Matrimony services has no Geographical Limits. Provides global choice to lacs of members cutting across all age groups, religions and profession  Online Matrimony provides credibility to the fact, that a portal allows interaction along user interface that newspaper classifieds can never do  We provide various subscription schemes for users looking to enhance profile views and for those looking to use premium services like personal meetings among other things.

Mangliks.com  Mangliks.com is a Niche Online Matrimony site; we provide personalized Matchmaking and Kundli matching services for our members. Additionally we are getting into e-commerce.  Market leaders with over 34,000 pure manglik profiles.  Male Manglik Profiles – 21000  Female Manglik Profiles – 13000  NRI (Manglik) – 3500 (including above)  Verified user profiles and data, we adhere to strict QA/QC and privacy or our members.  Mangliks.com Statistics (based on Alexa.com & AI)  Annual free subscribers – Approx. 22000  Conversion percentage – 3.5%  Paid Membership – Approx. 756  Average Paid Membership – INR 2250  Average time spent on portal 22:38 minutes  Daily Page views per visitor 70

Go-To-Market Strategy  To capture the imagination of tier II Market & increase Market Penetration through Online and Offline business models.  Run National Level ATL & BTL Marketing Campaigns to create more awareness & to support Offline Business Model too.  Set-up Tele Marketing Team and 24/7 Customer Helpline.  Matrimony Mobile App for smart phones.  Increase user engagement through presence on  Social Media – Facebook, YouTube, Twitter  Professional Networking sites  Online PR / Blogging  Pay Per Click (PPC)  SEO Activities  Infomercial  Affiliate marketing campaigns with Mobile Network Operators and VAS providers for ex: Airtel Youth Chat, Idea WAP, etc.  To be present on complimentary services offering online portal.

Traction and Metrics to Substantiate Month Jan 2013 Feb 2013 Mar 2013 Apr 2013 May 2013 Jun 2013 Jul 2013 Aug 2013 Sep 2013 Oct 2013 Nov 2013 Dec 2013 Total Unique visitors 35,084 22,439 258,613 10,955 16,434 17,837 15,192 12,340 14,307 14,613 15,798 14,032 447,644 Number of visits 55,011 33,629 294,373 20,430 33,234 35,222 36,929 35,952 31,301 29,407 30,950 30,175 666,613 Pages Hits Bandwidth 159,188 140,472 423,030 111,017 165,839 150,823 179,122 119,411 234,110 167,150 180,733 211,893 2,242,788 1,207,998 661,197 6,579,876 474,539 573,773 633,139 725,535 603,295 1,195,761 984,177 1,117,550 874,891 15,631,731 19.03 GB 8.89 GB 96.60 GB 7.95 GB 11.99 GB 11.68 GB 13.77 GB 10.58 GB 18.50 GB 13.65 GB 13.61 GB 11.24 GB 237.49 GB • Annual free subscribers – Approx. 22000 • Conversion percentage – 3.5% • Paid Membership – Approx. 756 • Average Paid Membership – INR 2250 • Average time spent on portal 22:38 minutes • Daily Page views per visitor 70 Source – alexa.com (Cpanel of www.mangliks.com)

Thank your for your time 317 Suneja Tower -1 District Centre, Janak Puri, New Delhi – 58 India Mail smo@strikeone.in + 91 9818770334 Website: www.strikeone.in

Thank your for your time 317 Suneja Tower -1 District Centre, Janak Puri, New Delhi – 58 India Mail smo@strikeone.in + 91 9818770334 Website: www.strikeone.in

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