Published on March 6, 2014
Managing Your Career www.trinity.edu/career firstname.lastname@example.org 210.999.8321
Managing Your Career by… MARKETING YOUR PERSONAL BRAND
• Marketing: the provision of goods or services to meet customer or consumer needs (QuintCareers.com) • Branding: is a promise, a pledge of quality. It is the essence of a product, including why it is great, and how it is better than all competing products. It is an image. (QuintCareers.com)
Marketing Tools Résumé ePortfolio Blogs Personal website Twitter LinkedIn
Résumé A marketing tool to promote your… • • • • • • Degree Experience Skills Community involvement Projects Honors, etc.
Résumé Reflect your key competencies • • • • • • • • Leadership Organization Facilitation Creative problem solving Conflict Resolution Cultural Adaptability Professionalism Tech Savvy
Using Your Résumé Applications – Employment – Education – Honors & Awards
Using Your Résumé Career Management – – – – Gaps in experience or skills Summary of qualifications Career patterns/trajectory Identify leads to attaining career goals
Using Your Résumé Networking − 60 Second Elevator Speech http://www.personalbrandingblog.com/how-to-write-your-60-second-elevator-pitc / − Online Resources http://web.trinity.edu/x6369.xml
Managing Your Career by... EXPLOITING SOCIAL MEDIA
ePortfolio • • • • Electronic resume Links to samples of work Snapshot of experiences Communicate philosophy and career interest Examples: http://linychen.tumblr.com/ sites.google.com/site/emilyemorrow http://savitamalik.efolioworld.com/Introduction
ePortfolio Apojigo http://www.apojigo.com/ Google sites http://www.google.com/sites/overview.html Foliospaces http://www.foliospaces.com/ Wikispaces http://www.wikispaces.com/ Tumblr www.tumblr.com
LinkedIn as Foundation • For basic setup instructions, see http://students.linkedin.com • Use LinkedIn as the foundation to your “professional” online strategy using • • • • Words Photos Videos Links
Key Words Paint a Picture • Summary section • Skills and expertise section
Key Word Selection Tip • Wordle.com • Twitter.com/TUCareerService/lists • Indeed.com
LinkedIn Documentation • • • • Education section Summary section Project section Contact information section • Twitter • Three additional links
Shelve Your Study Materials Books •http://www.librarything.com •http://www.shelfari.com Articles •http://twitter.com •http://www.pinterest.com
Slide Into Home Base • Slideshare.net • PowerPoint • Documents (.pdf, .doc) • Video (.mp4, .wmv, .mpeg, .mov, .avi)
Open Facebook. Just A Little. • About • Work • Education • Books • Status updates • School/work achievements • Follow and engage employers
Blog Your work. Work Your blog. • Promote values • Promote level and area(s) of expertise • Demonstrate communication style Examples: Lin Chen: http://allidoiscook.tumblr.com/ Career Services: https://www.facebook.com/TrinityUniversityCareerServices/notes
Blog Sites Tumblr Blogger Wordpress Blogspot Twitter
Follow the Tweeter (Tips) • Follow Career Services on Twitter http://twitter.com/TUCareerService • Review our Twitter lists http://twitter.com/TUCareerService/lists • Create your own Twitter lists • Follow and engage employers
Recycle Blog Posts • Letter to the editor • School paper • Hometown paper • San Antonio and other metropolitan papers
Move Them With Imagery • YouTube • Animoto
After Supersizing LinkedIn • Connect and network • Post status updates • Articles • School/work achievements • Conferences • Follow employers • Leverage alumni connections
Manage Your Footprints Flavors.me e.g. http://flavors.me/dtuttle6 TweetDeck http://www.tweetdeck.com/desktop/ Hootsuite http://hootsuite.com/ …and more!
WARNING! Protect Your Online Image… • Google Alert: http://www.google.com/alerts • Dogpile: http://dogpile.com/ • Facebook – check out different views in your privacy settings
Protect Your Online Image… • Avoid & un-tag risqué pictures • Avoid controversial statements that are not “part of your package” • Thoughtfully consider what you tweet, post, like, follow, join, etc. • Delete unused accounts
Online Image is a two-way street • Google Alert: http://www.google.com/alerts
Remember… Footprints lead to an actual person. A certain level of person-to-person communication occurs offline. Are You Ready?
Final Words… Manage your career • Set and work to achieve career goals • Develop effective marketing tools • Establish and maintain personal career network
Questions? Contact CAREER SERVICES: www.trinity.edu/careers email@example.com 210.999.8321
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