Managing Your Career

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Information about Managing Your Career

Published on March 6, 2014

Author: TUcareerservices



Classroom presentation that covers the basics of resumes and personal branding via social media.

Managing Your Career 210.999.8321


• Marketing: the provision of goods or services to meet customer or consumer needs ( • Branding: is a promise, a pledge of quality. It is the essence of a product, including why it is great, and how it is better than all competing products. It is an image. (

Marketing Tools Résumé ePortfolio Blogs Personal website Twitter LinkedIn

Résumé A marketing tool to promote your… • • • • • • Degree Experience Skills Community involvement Projects Honors, etc.

Résumé Reflect your key competencies • • • • • • • • Leadership Organization Facilitation Creative problem solving Conflict Resolution Cultural Adaptability Professionalism Tech Savvy

Using Your Résumé Applications – Employment – Education – Honors & Awards

Using Your Résumé Career Management – – – – Gaps in experience or skills Summary of qualifications Career patterns/trajectory Identify leads to attaining career goals

Using Your Résumé Networking − 60 Second Elevator Speech / − Online Resources

Managing Your Career by... EXPLOITING SOCIAL MEDIA

ePortfolio • • • • Electronic resume Links to samples of work Snapshot of experiences Communicate philosophy and career interest Examples:

ePortfolio Apojigo Google sites Foliospaces Wikispaces Tumblr

LinkedIn as Foundation • For basic setup instructions, see • Use LinkedIn as the foundation to your “professional” online strategy using • • • • Words Photos Videos Links

Key Words Paint a Picture • Summary section • Skills and expertise section

Key Word Selection Tip • • •

Review Results

LinkedIn Documentation • • • • Education section Summary section Project section Contact information section • Twitter • Three additional links

Shelve Your Study Materials Books • • Articles • •

Slide Into Home Base • • PowerPoint • Documents (.pdf, .doc) • Video (.mp4, .wmv, .mpeg, .mov, .avi)

Open Facebook. Just A Little. • About • Work • Education • Books • Status updates • School/work achievements • Follow and engage employers

Blog Your work. Work Your blog. • Promote values • Promote level and area(s) of expertise • Demonstrate communication style Examples: Lin Chen: Career Services:

Blog Sites Tumblr Blogger Wordpress Blogspot Twitter

Follow the Tweeter (Tips) • Follow Career Services on Twitter • Review our Twitter lists • Create your own Twitter lists • Follow and engage employers

Recycle Blog Posts • Letter to the editor • School paper • Hometown paper • San Antonio and other metropolitan papers

Move Them With Imagery • YouTube • Animoto

After Supersizing LinkedIn • Connect and network • Post status updates • Articles • School/work achievements • Conferences • Follow employers • Leverage alumni connections

Manage Your Footprints e.g. TweetDeck Hootsuite …and more!

WARNING! Protect Your Online Image… • Google Alert: • Dogpile: • Facebook – check out different views in your privacy settings

Protect Your Online Image… • Avoid & un-tag risqué pictures • Avoid controversial statements that are not “part of your package” • Thoughtfully consider what you tweet, post, like, follow, join, etc. • Delete unused accounts

Online Image is a two-way street • Google Alert:

Remember… Footprints lead to an actual person. A certain level of person-to-person communication occurs offline. Are You Ready?

Final Words… Manage your career • Set and work to achieve career goals • Develop effective marketing tools • Establish and maintain personal career network

Questions? Contact CAREER SERVICES: 210.999.8321

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