Published on March 9, 2014
MANAGING SEM PROJECTS ISOVER SEMINAR – FEB 2014
THE SEM WORLD 09/03/2014 Pied de page 2
REMINDERS AND DEFINITIONS SEO SEM SMO 09/03/2014 Pied de page SEA 3
Search Engine marketing (SEM) SEM is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs). DEFINITIONS : SEM 09/03/2014 Pied de page 4
Search engine optimization (SEO) SEO is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. DEFINITIONS : SEO 09/03/2014 Pied de page 5
Search engine Advertisement (SEA) SEA is a method of placing online advertisements on Web pages that show results from search engine queries. DEFINITIONS : SEA 09/03/2014 Pied de page 6
Social media optimization (SMO) SMO refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. DEFINITIONS : SMO 09/03/2014 Pied de page 7
SEM IN SUMMARY 09/03/2014 Pied de page 8
COMPARISON: SEM AND BRICK-ANDMORTAR STORES 09/03/2014 Pied de page 9
SEM: STORE VS WEBSITE STEP 1: BUILDING IT Store sign. Store quality Security Guard Sales assistants 09/03/2014 Pied de page Domain Development quality Hacking Protection Customer Service 10
SEM: STORE / WEBSITE GRID STEP 2: MAKING THE WORLD KNOW Ads in the street SEA Word of mouth, recos SEO Friends, ads in clubs & group, other stores around SMO 09/03/2014 Pied de page 11
SEM: STORE VS SITE STEP 3: OPTIMISING, THEN CASHING IN ON THE TRAFFIC Client moves Nice store from door to checkout 09/03/2014 Pied de page Web analytics Technical SEO, contents fine-tuning 12
INTRODUCTION TO SEO Intro The keys are in the words SERPs rankings The long trail Optimizing contents Being bold with titles and keywords Titles Meta tags 09/03/2014 Pied de page Authorship Rewriting URLs Optimization is improving by adding values contents, AND fixing issues Removing barriers, Fixing errors Dream team wanted 13
THE KEYS ARE IN THE WORDS * FINDING THE RIGHT ONES * LOW HANGING FRUITS * THE WHOLE GAME: THINKING LIKE A PROSPECT 09/03/2014 Pied de page 14
THE LONG TAIL 09/03/2014 Pied de page 15
OPTIMIZING CONTENTS TECHNICAL AUDITS 09/03/2014 Pied de page 16
09/03/2014 Pied de page 17
SEM STARTS WITH REMOVING BARRIERS, FIXING ERRORS 09/03/2014 Pied de page 18
NETLINKING AND LINKING STRATEGIES LINKS, PROBABLY THE SINGLE MOST IMPORTANT CRITERIA (OTHERS FACTOR IN IE SPEED, BOUNCE, DOMAIN AGE) 09/03/2014 Pied de page 19
IDEAS TO ATTRACT LINKS: WHAT CAN *YOU* COME UP WITH ? 09/03/2014 Pied de page 20
NETLINKING, WHAT’S AT STAKE ? Reputations Money Money, lots of it 09/03/2014 Pied de page 21
CHEATING, BLACK HAT NET LINKING STRATEGIES Follow me to the dark side of SEO 09/03/2014 Pied de page 22
NETLINKING CHEATS: FAKE FRIENDS 09/03/2014 Pied de page 23
NET LINKING AND THE GOOGLE ZOO 09/03/2014 Pied de page 24
NET LINKING AND THE ZOO Panda (February 2011): Penalized duplicate contents from other websites and sources. Penguin (April 2012): Penalized websites that used manipulative techniques to improve their rankings (Black hat) Hummingbird (September 2013): Designed to improve Google's natural language processing and semantic understanding of web pages. (ie longer searches too) 09/03/2014 Pied de page 25
INTRODUCTION TO SEA PLANNING CAMPAIGNS 09/03/2014 Pied de page 26
SEARCH ENGINE ADVERTISING PAYING FOR LINKS IS: -FORBIDDEN EVERYWHERE -ENCOURAGED IN ADWORDS 09/03/2014 Pied de page 27
INTRODUCTION TO SEA SEA OUTSIDE GG: FB, TWITTER SPONSORED TWEETS... 09/03/2014 Pied de page 28
INTRODUCTION TO SMO (SMM) TWITTER 09/03/2014 Pied de page 29
INTRODUCTION TO SMO (SMM) FACEBOOK 09/03/2014 Pied de page 30
INTRODUCTION TO SMO (SMM) PINTEREST 09/03/2014 Pied de page 31
INTRODUCTION TO SMO (SMM) PINTEREST 09/03/2014 Pied de page 32
INTRODUCTION TO SMO (SMM) GG+ 09/03/2014 Pied de page 33
INTRODUCTION TO SMO (SMM) LINKEDIN 09/03/2014 Pied de page 34
SEM IS WEB MARKETING: IT’S 2014, LET’S THINK DIFFERENT. Peter Drucker: "The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself" 09/03/2014 Pied de page 35
INBOUND MARKETING? INBOUND MARKETING IS DEFINED BY 3 PHASES: GET FOUND, CONVERT AND ANALYZE. 09/03/2014 Pied de page 36
MANAGING YOUR SEM AGENCY 09/03/2014 Pied de page 37
DREAM TEAM WANTED 09/03/2014 Pied de page 38
HINTS, ADVICES BEING CAUTIOUS WITH SERPS AND RANKINGS SERPS NOT AN OBSESSION MEASURING THE $ EFFORTS SO: DIVERSIFY! 09/03/2014 Pied de page 39
Managing Projects And SEM Campaigns By David A. Utter Staff Writer Article Date: 2005-12-07 Professional search engine marketing folks need to keep several ...
Project managing in SEM: what tools do you use to manage your workflow / task assignment ... management and workflow tool for marketing projects.
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smu mba 3rd sem project management - free download as word doc ... pm 0013 – managing human resources in projects drive: summer 2014 mba– (sem 3)
12.07.05 Managing Projects And SEM Campaigns By David A. Utter Professional search engine marketing folks need to keep several tips and guidelines in mind ...
Trusted by millions, Basecamp is the leading web-based project management and collaboration tool. To-dos, files, messages, schedules, and milestones.
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