Published on February 17, 2014
Managing Chaos Lisa Welchman
When the present determines the future, but the approximate present does not approximately determine the future. Edward Lorenz (1917 – 2008)
Little things can make a big difference. “The Butterfly Effect”
If you are not intentional about the controllable events that impact your digital presence, then you will get something that appears to be chaotic and not of your liking---but is actually of your own doing. We made this mess.
How it happens Responsive Chaos Organic Growth Launch Basic Management
HTML 5 XML Marketing in charge IT in charge frames e-commerce mobile WYSIWYG no standards pay wall country sites social countless decisions
Governance Basic Management Chaos
Governance A framework which effectively distributes decision-making authority for strategy, policy, standards throughout your digital team.
This is your team Extended Committees Distributed Core
Governance Policy Standards
Digital Strategy Who articulates an organization’s approach to leveraging the capabilities of the Internet and the World Wide Web?
Digital Policy Who specifies what your organization must and must not do online?
Digital Standards Who determines the exact nature of your digital presence?
So, that’s it • Step one: define your web team • Step two: establish who is responsible for strategy • Step three: • Step four: establish who is responsible for policy establish who is responsible for standards
Alignment Finding advocacy Implementing standards
Questions? Get notified when “Managing Chaos: Digital Governance by Design” is released. rosenfeldmedia.com/books/managing-chaos/ Lisa Welchman @lwelchman email@example.com
The SaaS Web Quality Management Platform for enterprise websites Maximize website effectiveness and user experience Manage reputational and legal risk Optimize SEO and marketing activities Protect brand and increase conversions www.activestandards.com
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