Management, Ethics & Business of Journalism Overview Course Overview Jan28 2009

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Information about Management, Ethics & Business of Journalism Overview Course Overview...

Published on February 2, 2009

Author: bedstuyguy

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Course Overview and first class lecture

Management, Ethics & The Business of Journalism JOUR 4510/5280 Course Overview January 28, 2009

Ground Rules Take notes Be alert Speak up!!!! Do your homework Stop me when I ramble Respect each other Listen and learn

Take notes

Be alert

Speak up!!!!

Do your homework

Stop me when I ramble

Respect each other

Listen and learn

Who Am I? A Prototype of Convergence Newspaper Journalist Industry Association Exec Newspaper Advertising Interactive Media Strategist Internet Pioneer Public Relations Print, Online and Broadcast: Combining Journalism & Business Entrepreneur

Management & Ethics Describe the most important issues facing newspaper managers. Understand how newspaper managers make decisions. Understand the principles of effective leadership. Understand the principles of an effective news organization. Understand the relationship between business and editorial decisions. Understand the philosophical perspectives for making ethical decisions. Apply the Point-of-Decision Pyramid model to ethical dilemmas. Analyze the operations of newspapers from a business standpoint.

Describe the most important issues facing newspaper managers.

Understand how newspaper managers make decisions.

Understand the principles of effective leadership.

Understand the principles of an effective news organization.

Understand the relationship between business and editorial decisions.

Understand the philosophical perspectives for making ethical decisions.

Apply the Point-of-Decision Pyramid model to ethical dilemmas.

Analyze the operations of newspapers from a business standpoint.

CNN Headline News Financial News Sports Illustrated TimeWarner Magazines People Time Fortune Money Essence RoadRunner (Cable Modem) Cable TV Systems Programming Networks: Online, In Print, On Air Movies Warner Bros New Line Music Warner Music Group TMZ.com BlackVoices.com

Traditional Media Internet Time Shifting Mobility Immediacy Changing Demos Ad Delivery Distribution Reporting Methods

CBS Viacom VH1 Comedy Central Paramount Pictures Networks: Online, In Print, On Air MTV Networks Nickelodeon BET Networks Country Music TV Rhapsody Dreamworks

Evolving Media Companies Traditional Newspapers Radio Television Cable Satellite Non-Traditional Telephone Mobile

Traditional

Newspapers

Radio

Television

Cable

Satellite

Non-Traditional

Telephone

Mobile

Disruptive Change Dean Baquet, A.M.E., New York Times: “ "I think that the whole debate about the decline of newspapers has become a financial debate . About market share. About fear of profit margin decline. What's missing is readership, audience, public service. We reach many more people than ever before, and have a much larger impact . ....I'm a little concerned that all the cost-cutting might make it difficult in some places, but public-service journalism is good business because people read it." .” - Source: Interview with Karen Brown, Dean, Poynter Institute, Poynter.org

Disruptive Change ‘ Disruptive Innovation’ impacting all forms of media Forcing traditional media to ‘adapt’ or ‘die’ – ‘Newspapers Next’ Howard Weaver, VP/News, McClatchy Newspapers: “ You look at the choices that face journalists today. You can give up, you can hunker down and bleed, or you can fight back. Well, I want to fight back.” - Source: “Adapt or Die”, by Rachel Smolkin, American Journalism Review, June/July 2006.

‘ Disruptive Innovation’ impacting all forms of media

Forcing traditional media to ‘adapt’ or ‘die’ – ‘Newspapers Next’

Course Approach Lecture, Discussion, Presentation Case Study From text books From my experience Field Study Talk to ‘real’ people in local media

Lecture, Discussion, Presentation

Case Study

From text books

From my experience

Field Study

Talk to ‘real’ people in local media

Your role Participate Present Propose Analyze Critique Recommend

Participate

Present

Propose

Analyze

Critique

Recommend

Class meetings Downtown / UNT Speakers Field work Some logistics Teams

Downtown / UNT

Speakers

Field work

Some logistics

Teams

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