Making Your Web World Wide

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Information about Making Your Web World Wide

Published on March 10, 2008

Author: highcontext



Effectively serving international web site audiences.

Making Your Web Go World Wide

C. David Gammel, CAE President High Context Consulting, LLC +1 (410) 742-9088

Current and Potential Internet Users Asia Europe North America Latin America/Caribbean Africa Middle East Oceania/Australia 0 1,000,000,000 2,000,000,000 3,000,000,000 4,000,000,000 Current Potential Source:, December 2007

Communicating Internationally Time and Distance Language Culture

Culture is Like an Iceberg

Communicating Online Instantly Global Limited Bandwidth Limited Attention

Principles of Global Web Sites Internationalization Localization Cultural Localization

Mission Organizational Strategy Formulation Strategy Products Markets Outcomes Audiences Web Strategy Formulation Web Strategy Content/Features/Design Web Implementation Staff Technology Capabilities Web Strategy Formulation and Implementation Process

Common Design Patterns Single Site Single Site with Some Translation Single Site with Regional Sub-sites Single Site with Localized Chapters Global Portal with Localized Sites

Audience A Audience B Language Culture Transactions

Covering the Americas

Covering the Americas

Global Portal to Sister Organizations

Safe Kids Israel

Localized for India

Chinese Olympic Committee

Chinese Olympic Committee

So Now What? Do your homework. Prepare your systems and staff. Start with your highest value audiences and outcomes.

Being Truly Global Means Being Local Everywhere

C. David Gammel, CAE President High Context Consulting, LLC +1 (410) 742-9088

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