Published on June 23, 2014
Chandler Vaughn, Sr. VP Product, Codero Hosting Chip Childers, VP Product Strategy, CumuLogic MAKING THE MOVE FROM IAAS TO IAAS+
Quick Quiz Which AWS service was touted by Amazon in 2012 as having the fastest adoption rate for of any new service after its first 5 months? (hint: it wasn’t EC2) DynamoDB Source: http://www.allthingsdistributed.com/2012/06/amazon-dynamodb-growth.html
Key Term Definition IaaS+ Acronym 1. A combination of IaaS with additional application layer modular services (e.g.: DBaaS) in a cohesive suite of service offerings 2. IaaS plus all the other stuff that developers want
An Example IaaS (EC2, S3) + RDS + Dynamo + SQS = IaaS+
Why Do Developers Want These Services? • Modularity – Architectural choice! • Abstraction – Who actually wants to configure database backups themselves? • Shiny new tech – Yep, because developers like shiny objects.
DBaaS Market Opportunity $- $500 $1,000 $1,500 $2,000 2012 2013 2014 2015 2016 DBaaS Market Revenue & Forecast ($M) 100% Year over Year growth Enterprise Adoption: • 2013 - 32.6% using DBaaS • 2016 - 70% expected Source: 451 Research https://451research.com/report-short?entityId=78105&referrer=marketing DBaaS is rapidly becoming expected and required by cloud users
Cloud and Hosting Spending by Application Type Source: http://coteindustries.com/post/82128252801/cloud-and-hosting-spending-by-application-type
DBaaS Adoption Rationale Source: 451 Research https://451research.com/report-short?entityId=78105&referrer=marketing Customers dealing with: • Application specific database proliferation • Massive growth in overall stored data • Increasing velocity of change in application layer • Challenges in operationally supporting new technologies DBaaS providers solve most of these challenges for users Departmental Apps Backup / Enterprise / Transactional Apps Analytics Additional Capacity Production Web Apps Dev / Test 0% 10% 20% 30% 40% 50% DBaaS Adoption in 2013
What Does This Mean to Service Providers? • This is the new “bar” that public clouds are being measured against (VMs aren’t enough) • By offering these services, you’ll drive increases overall service consumption (data gravity is an amazing thing) • If you don’t do it, you might finding a shrinking addressable market (developers are finicky like that)
CODERO HOSTING Case Study:
A Quick Introduction to Codero Hosting The Hybrid Cloud Company • Home to 4000 businesses • Patented On Demand Hybrid TM with a broad hybrid hosting Portfolio of Dedicated, Managed & Cloud • Focused on Rapid and Automated Deployment of Networks, Dedicated, and Cloud Services • Reliability & Performance with 24/7/365 U.S.-based support & Four SSAE16 data centers backed by industry- leading SLAs
IaaS is sooo 2009… • Surprise everyone… Virtualization doesn’t matter – Customers don’t care how they get IaaS… – It just needs to work (for customers AND for the provider) • The key is catering to the end users (duh…) – For cloud the sweet spots are: – Tech dependent Small to Medium Businesses – AND developers – This was true in 2009… it’s still true today
IaaS and IaaS+ Defining Characteristics • On-Demand Self-Service – Universal access • Subscription model – No CAPEX for the customer • Fast Time-to-Value – Rapid acquisition, use and deployment • Elasticity – For IaaS+, that really means ENABLING scale up and/or scale out
Databases Pose a Slurry of Unique Problems for Customers Management • What do I need to do for an install? • How do I manage users? • How do I configure parameters and tune? • What do I do for monitoring and patching? • What do I do for backups and restores? • Share nothing? • Share everything? Availability • How do I configure a standby? • What do I need to do to deploy replication? • What failover criteria and mechanisms do I rely on? Elasticity/Scaling • Do I scale up? - Simple but limited • Or, should I scale out? - Flexible but complicated • When???? Cost • Is scaling going to double or triple my costs? • Do I need special management tools? • Do I need special licenses to enable features? The problem is… Developers just want to code…
The Promise of IaaS+ (DBaaS in Particular) Is About Removing Massive Amounts of Complexity Typical Database Install • Provision infrastructure • Load database software • Configure database software • Load additional software • Configure additional software • Create and implement ongoing maintenance and upgrade procedures for all software • Get to Work DBaaS Install • Choose your flavor of database • Load database software • Configure database software • Load additional software • Configure additional software • Create and implement ongoing maintenance and upgrade procedures for all software • Get to Work As a service provider… this means increased IaaS usage on already Operationally Efficient Platforms
Codero Cloud Database-as-a-Service (DBaaS) • Single-click deployment • Elastic, available and simple database management! • Robust functionality for SQL and NoSQL use cases – Full compatibility with MySQL and MongoDB • Self-service management portal • No Humans Allowed – Hands-free philosophy – Operational aspects are built into the service • Built on the only On-Demand Hybrid CloudTM
Codero Cloud DBaaS (cont.) • Elastic resource usage • Expansive configuration options for database • Database management features included • Database API interface to service codero.com/dbaas-signup
IaaS is Only One Piece to the Puzzle… • Differentiation is a MUST. Public Clouds need higher-level IaaS+ services to compete (Anybody can get a slice of a computer these days) • If a Cloud makes a developer yawn (or cringe) there is a BIG a problem (Good Developers like simplicity and are lazy… make their life easy) • To create high-growth services, identify your ‘DynamoDB’ (Automated services like DBaaS, queuing, and caching are highly utilized and very, very sticky)
Resources • codero.com/dbaas-signup • cumulogic.com/30-days
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