Making the Most out of your Local SEO at #SEOcamp Paris

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Information about Making the Most out of your Local SEO at #SEOcamp Paris
How-to & DIY

Published on March 14, 2014

Author: aleydasolis

Source: slideshare.net

Description

How to optimize your local Web presence to maximize its visibility in local search

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank MAKING THE MOST OUT OF YOUR LOCAL SEO

SALUT PARIS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank http://www.flickr.com/photos/mejanebastien/9265873446/

CE QUE J’Ai aPPRIS APRÈS + de 7 ANS en FAISANT DU Référencement WEB … JE M’APPELLE ALEYDA SOLIS, INTERNATIONAL SEO CONSULTANT, HEAD OF DIGITAL STRATEGY à WOORANK LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank

combien de personnes font DU RÉFÉRENCEMENT WEB LOCAL? LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank levez la main

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Restaurant Français brasserie WE HAVE LOCALIZED RESULTS EVERYWHERE NOW

THE LOCAL INTEGRATION GREW with the venice update LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank

PACK/CAROUSEL LOCALIZED ORGANIC LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank MAPS RESULTS BUT IT HASN’T STOPPED THERE

BUT IT HASN’T STOPPED THERE LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Google+ local replacing Google places

BUT IT HASN’T STOPPED THERE LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Google+ local replacing Google places WITH MULTI- USER CAPABILITIES

BUT IT HASN’T STOPPED THERE LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Google+ local replacing Google placesGoogle+ Local launch ! http://googleblog.blogspot.fr/2012/05/localnow-with-dash-of-zagat-and.html

BUT IT HASN’T STOPPED THERE LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Incentivize ugc AND SOCIALIZATION

BUT IT HASN’T STOPPED THERE LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Incentivize ugc AND SOCIALIZATION BECOME A GOOGLE CITY EXPERT ! https://www.google.com/local/contest/fr/cityexpert

BUT IT HASN’T STOPPED THERE LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank cross-device SYNC

BUT IT HASN’T STOPPED THERE LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank cross-device SYNC New Local search experience across devices ! http://insidesearch.blogspot.fr/2012/03/introducing-new-local-search-experience.html

BUT IT HASN’T STOPPED THERE Local carousel LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank

BUT IT HASN’T STOPPED THERE Local carousel LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank local carousel LAUNCH ! https://plus.google.com/+google/posts/KpsbyvHUotN

BUT IT HASN’T STOPPED THERE LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank ON-GOING SERPS LOOK AND FEEL CHANGES

BUT IT HASN’T STOPPED THERE ON-GOING SERPS LOOK AND FEEL CHANGES LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank NEW LOCAL SERPS CHANGES ! http://blumenthals.com/blog/2014/03/11/new-look-for-google-local-search-results/

IT’S TIME TO EVOLVE LOCAL BY DOING SOLOMO LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Social local mobile

to own your local web presence LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank

to own your local web presence LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank check out ! http://blumenthals.com/web-equity-infographic

THE RECIPE FOR OUTSTANDING LOCAL SEARCH RESULTS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank what ingredients do i need?

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank WHICH SIGNALS HELP THESE TO RANK HIGHER? THE RECIPE FOR OUTSTANDING LOCAL SEARCH RESULTS

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank THE RECIPE FOR OUTSTANDING LOCAL SEARCH RESULTS AND THESE OTHERS?

THE 2013 LOCAL SEARCH RANKING FACTORS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Personalization (8.3%) Place Page Signals (19.6%) External Loc. Signals (16%) On-page Signals (18.8%) Link Signals (14.4%) Review Signals (10.3%) Social Signals (6.3%) Behavioral/Mob. Signals (6.1%)

THE 2013 LOCAL SEARCH RANKING FACTORS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Personalization (8.3%) Place Page Signals (19.6%) External Loc. Signals (16%) On-page Signals (18.8%) Link Signals (14.4%) Review Signals (10.3%) Social Signals (6.3%) Behavioral/Mob. Signals (6.1%)

THE 2013 LOCAL SEARCH RANKING FACTORS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Personalization (8.3%) Place Page Signals (19.6%) External Loc. Signals (16%) On-page Signals (18.8%) Link Signals (14.4%) Review Signals (10.3%) Social Signals (6.3%) Behavioral/Mob. Signals (6.1%)

THE 2013 LOCAL SEARCH RANKING FACTORS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Personalization (8.3%) Place Page Signals (19.6%) External Loc. Signals (16%) On-page Signals (18.8%) Link Signals (14.4%) Review Signals (10.3%) Social Signals (6.3%) Behavioral/Mob. Signals (6.1%)

THE 2013 LOCAL SEARCH RANKING FACTORS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Personalization (8.3%) Place Page Signals (19.6%) External Loc. Signals (16%) On-page Signals (18.8%) Link Signals (14.4%) Review Signals (10.3%) Social Signals (6.3%) Behavioral/Mob. Signals (6.1%)

THE 2013 LOCAL SEARCH RANKING FACTORS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Personalization (8.3%) Place Page Signals (19.6%) External Loc. Signals (16%) On-page Signals (18.8%) Link Signals (14.4%) Review Signals (10.3%) Social Signals (6.3%) Behavioral/Mob. Signals (6.1%) TAKE A LOOK AT ! http://moz.com/local-search-ranking-factors

THIS NEEDS SOME IN-DEPTH RESEARCH LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank WE NEED TO DIG AROUND THESE

1. PLACE PAGE SIGNALS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Place Page Signals (19.6%)

1. PLACE PAGE SIGNALS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank create or claim PLACE PAGE FOR EACH LOCATION, with RIGHT address matching the one in your site 1 add relevant title, description WITH KEYWORDS AND THE RIGHT categorIES 2 VOLUME, DIVERSITY, VELOCITY and ratings OF REVIEWS 3 photos publication 4

1. PLACE PAGE SIGNALS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank create or claim PLACE PAGE FOR EACH LOCATION, with RIGHT address matching the one in your site 1 add relevant title, description WITH KEYWORDS AND THE RIGHT categorIES 2 VOLUME, DIVERSITY, VELOCITY and ratings OF REVIEWS 3 photos publication 4 CONSISTENCY IS KEY

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 1. PLACE PAGE SIGNALS ASSOCIATE YOUR PLACE PAGE TO THE RIGHT CATEGORIES BY REVISING THEM FIRST HERE

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 1. PLACE PAGE SIGNALS ASSOCIATE YOUR PLACE PAGE TO THE RIGHT CATEGORIES BY REVISING THEM FIRST HERE GOOGLE PLACES FOR BUSINESS CATEGORY TOOL ! http://blumenthals.com/Google_LBC_Categories

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 1. PLACE PAGE SIGNALS Look for duplication and fix any inconsistencies with your presence

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 1. PLACE PAGE SIGNALS Look for duplication and fix any inconsistencies with your presence FAQ & steps to solve duplication ! https://support.google.com/places/answer/183009?hl=en

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 1. PLACE PAGE SIGNALS BEWARE OF CREATING GOOGLE+ PAGES FOR BUSINESSES OR BRANDS INSTEAD OF LOCAL AND HAVE DUPLICATION ISSUES

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 1. PLACE PAGE SIGNALS BEWARE OF CREATING GOOGLE+ PAGES FOR BUSINESSES OR BRANDS INSTEAD OF LOCAL AND HAVE DUPLICATION ISSUES MERGING GOOGLE+ PAGES ISSUES ! http://localu.org/blog/merge-google-pages-usually-cant-now/

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 1. PLACE PAGE SIGNALS USE LOCAL ANALYSIS TOOLS

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 1. PLACE PAGE SIGNALS USE LOCAL ANALYSIS TOOLS FREE LOCAL ANALYSIS - GOOGLE PLACES TOOL ! http://www.51blocks.com/online-marketing-tools/free-local-analysis/

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 1. PLACE PAGE SIGNALS use the bulk uploader carefully

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 1. PLACE PAGE SIGNALS use the bulk uploader carefully take a look at ! https://support.google.com/places/answer/178024?hl=en

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 1. PLACE PAGE SIGNALS ADD ADDITIONAL INFORMATION ABOUT YOUR BUSINESSES LOCATION

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 1. PLACE PAGE SIGNALS ADD ADDITIONAL INFORMATION ABOUT YOUR BUSINESSES LOCATION take a look at ! http://www.google.com/mapmaker

2. ON PAGE SIGNALS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank On-page Signals (18.8%)

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank a landing page for each location that you want to rank for, IN A HIERARCHICALLY ORGANIZED STRUCTURE NAME OF SPECIFIC LOCATION (neighborhood, city, area) IN TITLE, META DESCRIPTION, HEADING, CONTENT, url, ALT DESCRIPTIONS 1 2 2. ON PAGE SIGNALS

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank NAME, ADDRESS, PHONE NUMBER (LOCAL ONE) AND OPENING HOURS, USING SCHEMA 3 EMBEDDED GOOGLE MAP REFERRING TO GOOGLE+ LOCAL PAGE 4 2. ON PAGE SIGNALS

NAME, ADDRESS, PHONE NUMBER (LOCAL ONE) AND OPENING HOURS, USING SCHEMA 3 EMBEDDED GOOGLE MAP REFERRING TO GOOGLE+ LOCAL PAGE 4 LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank USE SCHEMA GENERATORS FOR LOCAL BUSINESS NAP 2. ON PAGE SIGNALS

NAME, ADDRESS, PHONE NUMBER (LOCAL ONE) AND OPENING HOURS, USING SCHEMA 3 EMBEDDED GOOGLE MAP REFERRING TO GOOGLE+ LOCAL PAGE 4 LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank USE SCHEMA GENERATORS FOR LOCAL BUSINESS NAP USE THE FOLLOWING TOOLS ! http://www.microdatagenerator.com/local-business-schema/ ! OR ! http://localseoupdate.com/schema-generator/ 2. ON PAGE SIGNALS

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank RELEVANT, attractive, descriptive, original, useful content -guides, tools, news & resources- 2. ON PAGE SIGNALS 5

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 2. ON PAGE SIGNALS ENABLE AND INCENTIVIZE IN-PAGE REVIEWS 6 Organize events and feature their information on your site too 7

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 2. ON PAGE SIGNALS ENABLE AND INCENTIVIZE IN-PAGE REVIEWS 6 Organize events and feature their information on your site too 7

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 2. ON PAGE SIGNALS ENABLE AND INCENTIVIZE IN-PAGE REVIEWS 6 Organize events and feature their information on your site too 7 USE SCHEMA TO DECLARE THEM http://schema.org/ ! test them with http://www.google.com/webmasters/tools/richsnippets

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 2. ON PAGE SIGNALS FOLLOW-UP WITH YOUR LOCAL RANKINGS USING BRIGHTLOCAL

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 2. ON PAGE SIGNALS FOLLOW-UP WITH YOUR LOCAL RANKINGS USING BRIGHTLOCAL take a look at bright local here ! http://www.brightlocal.com/

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank External Loc. Signals (16%) 3. reviews, EXTERNAL LOCATION & social SIGNALS Social Signals (6.3%) Review Signals (10.3%)

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 3. reviews, EXTERNAL LOCATION & social SIGNALS REVISE YOUR CURRENT REVIEWS AND CITATIONS… AND OPTIMIZE THEM

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 3. reviews, EXTERNAL LOCATION & social SIGNALS REVISE YOUR CURRENT REVIEWS AND CITATIONS… AND OPTIMIZE THEM WOORANK LOCAL SECTION ! http://www.woorank.com/

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 3. reviews, EXTERNAL LOCATION & social SIGNALS BESIDES INCENTIVIZING YOUR GOOGLE+ NATIVE REVIEWS SEE WHERE THE EXTERNAL ONES COME FROM

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 3. reviews, EXTERNAL LOCATION & social SIGNALS IDENTIFY NEW CITATIONS OPPORTUNITIES

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 3. reviews, EXTERNAL LOCATION & social SIGNALS IDENTIFY NEW CITATIONS OPPORTUNITIES WHITESPARK LOCAL CITATION FINDER ! http://www.whitespark.ca/local-citation-finder/

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 3. reviews, EXTERNAL LOCATION & social SIGNALS IDENTIFY EXTERNAL CITATIONS AND REVIEWS BY SETTING WEB ALERTS, SUBSCRIBE TO THEIR FEEDS

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 3. reviews, EXTERNAL LOCATION & social SIGNALS IDENTIFY EXTERNAL CITATIONS AND REVIEWS BY SETTING WEB ALERTS, SUBSCRIBE TO THEIR FEEDS USE GOOGLE ALERTS OR TALK WALKER ALERTS ! http://www.talkwalker.com/alerts

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 3. reviews, EXTERNAL LOCATION & social SIGNALS find your industry local influencers & develop A relationship WITH THEM

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 3. reviews, EXTERNAL LOCATION & social SIGNALS find your industry local influencers & develop A relationship WITH THEM use tribalytics ! http://www.tribalytics.com/

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 3. reviews, EXTERNAL LOCATION & social SIGNALS collaborate with local media & blogs

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 3. reviews, EXTERNAL LOCATION & social SIGNALS collaborate with local media & blogs USE SIMILARWEB TO FIND them ! http://www.similarweb.com/

3. reviews, EXTERNAL LOCATION & social SIGNALS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank ORGANIZE LOCAL EVENTS, coupons & PROMOTIONS IN RELEVANT LOCAL AND INDUSTRY COMMUNITIES AND PLATFORMS

3. reviews, EXTERNAL LOCATION & social SIGNALS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank ORGANIZE LOCAL EVENTS, coupons & PROMOTIONS IN RELEVANT LOCAL AND INDUSTRY COMMUNITIES AND PLATFORMS USE ! FROM YELP, PAGES JAUNES, VIA MICHELIN… ! TO ! FOURSQUARE, FACEBOOK…

3. reviews, EXTERNAL LOCATION & social SIGNALS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank create locally relevant assets

Hey girl, I’d like to be the authority in your niche 3. reviews, EXTERNAL LOCATION & social SIGNALS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank AND BECOME A LOCAL (OR GLOBAL?) AUTHORITY

4. BEHAVIORAL & MOBILE SIGNALS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Behavioral/Mob. Signals (6.1%)

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 4. BEHAVIORAL & MOBILE SIGNALS mobile queries tend to be highly localized

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 4. BEHAVIORAL & MOBILE SIGNALS MOBILIZE YOUR LOCAL WEB PRESENCE

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 4. BEHAVIORAL & MOBILE SIGNALS use an emulator or user agent switcher to verify how your site is shown in mobile devices

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 4. BEHAVIORAL & MOBILE SIGNALS use an emulator or user agent switcher to verify how your site is shown in mobile devices use ! The Opera Mobile Emulator http://www.opera.com/developer/mobile-emulator 
 or 
 The Mobile Phone Emulator
 http://www.mobilephoneemulator.com/

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 4. BEHAVIORAL & MOBILE SIGNALS verify how smartphone / mobile bots crawl your site

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 4. BEHAVIORAL & MOBILE SIGNALS verify how smartphone / mobile bots crawl your site use ! google webmaster tools ! and ! screaming frog www.screamingfrog.co.uk/seo-spider/

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 4. BEHAVIORAL & MOBILE SIGNALS

LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 4. BEHAVIORAL & MOBILE SIGNALS take a look at ! http://moz.com/blog/mobile-seo-process ! AND ! http://www.stateofdigital.com/mobile-seo-audit/

so much work, but the result is sooooo good LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank OH LÀ LÀ! C’EST FORMIDABLE

ARE YOU READY? LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank

LOCAL SEARCH RESOURCES LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank

local search resources LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank

local search resources LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank USE THIS LOCAL SEO QUESTIONNAIRE ! http://bit.ly/16AZg81

local search resources LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank

local search resources LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank TAKE A LOOK AT ! https://productforums.google.com/forum/#!forum/business

local search resources LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank

local search resources LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank TAKE A LOOK AT ! http://localsearchforum.catalystemarketing.com/

local search resources LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank

local search resources LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank TAKE A LOOK AT ! http://blumenthals.com/blog/

local search resources LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank

local search resources LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank TAKE A LOOK AT ! http://www.webmasterworld.com/local_search/4651479.htm

MERCI BEAUCOUP VOUS AVEZ DES QUESTIONS? LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank

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