Making the most of your mission statement

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Information about Making the most of your mission statement
Business & Mgmt

Published on February 4, 2014

Author: BoutiqueMediaComms

Source: slideshare.net

Description

A mission statement is a vital feature of a successful business, but why limit it to a basic format? Make the most of your mission statement by transforming it into a piece of art, informing and inspiring staff and clients alike on a greater scale.

Making the Most of a Mission Statement Your mission statement captures the essence of your brand, explaining your business in a DIRECT and SUCCINCT manner. A successful mission statement effectively reflects a business to its customers, employees, clients and the community. Here at Boutique, we know how important the mission statement is. We wanted to clarify our MOTIVES, ACTIVITIES and VALUES, creating a lighthouse to reflect our brand and remind us of ourselves should we ever lose track. We also like to stand out. That’s why we didn’t want our mission statement to be generic and easily forgettable. We decided to summarise ourselves the only way we know how: with CREATIVITY, SINCERITY, and a SENSE OF HUMOUR.

The Boutique Mission ‘We are Boutique, and we’re the best of both worlds. We marry fantasmagorical customer service levels with the resource and buying power of the biggest network agencies. We’re brimming with perspicacity but we’re open to trying new things. We are steeped in heritage, but we embrace digital change. Though we’re assiduous about what we do, we have a cracking sense of humour. We’ve been there and done that so we know what works best. We love our clients and they love us back. We only employ the most brilliant minds. We are Boutique, and integration is our metier.’

The Potential Our final statement was a perfect representation of Boutique, defining our purpose and highlighting our quirks, all of which we’re very proud of. We soon realised that it was an effective piece of content, holding a huge amount of potential. We resolved to transform our mission into an attention grabbing design, creating a piece of art.

The Plan

The Art We decided to give our mission statement pride of place on the boardroom wall. Ensuring our project was 100% authentic to Boutique, our own staff created the artwork.

The Result We are fiercely proud of our stance as an independent, fully integrated agency, and these features were channelled into our mission statement project. It is a fantastic representation of our brand.

Making the Most A mission statement defines a brand’s reason for existing. It is a vitally important feature of business. But why limit it to a basic format? Make the most of your mission statement by transforming it into a piece of art that informs and inspires on a greater scale. www.boutiquedigital.co.uk hello@weareboutique.co.uk @BoutiqueDigi

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