Making The Most Of Online Resources

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Information about Making The Most Of Online Resources

Published on December 19, 2008

Author: akullaf

Source: slideshare.net

Making the Most of Online Resources A Primer for Professional Artists

Overview There are many resources available on the Internet that can help you increase exposure and communication with collectors, galleries and prospective students. Venues such as e-mail marketing campaigns, blogs, social networks, video/presentation sites and others will be discussed in detail in the context of marketing your work. This presentation will provide the information you need to decide which of these resources is right for you in order to maximize exposure and communication with your target audience.

There are many resources available on the Internet that can help you increase exposure and communication with collectors, galleries and prospective students.

Venues such as e-mail marketing campaigns, blogs, social networks, video/presentation sites and others will be discussed in detail in the context of marketing your work.

This presentation will provide the information you need to decide which of these resources is right for you in order to maximize exposure and communication with your target audience.

Beyond the Web Site… Your first venture into online communications likely will be your web site But if you build it, will they come? There are other tools and venues that will increase your exposure and expand your reach: Blogs E-mail marketing campaigns Social Networking sites Discussion Forums / Bulletin Boards Slide and Video sharing sites

Your first venture into online communications likely will be your web site

But if you build it, will they come?

There are other tools and venues that will increase your exposure and expand your reach:

Blogs

E-mail marketing campaigns

Social Networking sites

Discussion Forums / Bulletin Boards

Slide and Video sharing sites

Blogs A blog (or Web log) is often used as an online journal or method of ongoing communication Articles, announcements, tips, presentations, support materials, instruction Encourages interaction and discussion with the audience

A blog (or Web log) is often used as an online journal or method of ongoing communication

Articles, announcements, tips, presentations, support materials, instruction

Encourages interaction and discussion with the audience

Blogs Features: FREE! Easy to set up, no web design experience needed Audience can easily subscribe to posts “ Tags” draw traffic to your site as well as automatic traffic generation from new posts Track visits, stats easily Provides real time access to your news, events and new work Comments can be moderated Things to keep in mind: Updating required, bloggers sometimes lose interest in their blogs and stop posting regularly, this significantly reduces repeat traffic from subscribers Make sure content is relevant, fresh and informative Keep posts brief, you are writing an article, not a novel Use images whenever possible!!!

Features:

FREE!

Easy to set up, no web design experience needed

Audience can easily subscribe to posts

“ Tags” draw traffic to your site as well as automatic traffic generation from new posts

Track visits, stats easily

Provides real time access to your news, events and new work

Comments can be moderated

Things to keep in mind:

Updating required, bloggers sometimes lose interest in their blogs and stop posting regularly, this significantly reduces repeat traffic from subscribers

Make sure content is relevant, fresh and informative

Keep posts brief, you are writing an article, not a novel

Use images whenever possible!!!

Blogs Resources: www.wordpress.com www.blogspot.com www.blogger.com Art Blog listings (links to other art blogs): www.artblogs4u.com www.artbloggin.com

Resources:

www.wordpress.com

www.blogspot.com

www.blogger.com

Art Blog listings (links to other art blogs):

www.artblogs4u.com

www.artbloggin.com

E-mail Marketing Campaigns Announcements, newsletters, invitations sent via email instead of regular mail Administered by third party email service Service provides database maintenance, opt out capabilities, reports and tracking Keeps your name in front of your target audience

Announcements, newsletters, invitations sent via email instead of regular mail

Administered by third party email service

Service provides database maintenance, opt out capabilities, reports and tracking

Keeps your name in front of your target audience

E-mail Marketing Campaigns Features: Low cost (typically under $150 per year for 500 contacts) Easy to set up, no web design experience needed Audience can easily subscribe (or unsubscribe) to e-mails Track mail opened, bounce backs, and other stats easily Things to keep in mind: Need to be careful about frequency of mailings – do not go overboard or you will be perceived as a Spammer! Keep your lists up to date Keep a back up copy of your contact database in Excel, Outlook, or other spreadsheet / mail format on your hard drive

Features:

Low cost (typically under $150 per year for 500 contacts)

Easy to set up, no web design experience needed

Audience can easily subscribe (or unsubscribe) to e-mails

Track mail opened, bounce backs, and other stats easily

Things to keep in mind:

Need to be careful about frequency of mailings – do not go overboard or you will be perceived as a Spammer!

Keep your lists up to date

Keep a back up copy of your contact database in Excel, Outlook, or other spreadsheet / mail format on your hard drive

E-mail Marketing Campaigns Resources: www.constantcontact.com www.patronmail.com

Resources:

www.constantcontact.com

www.patronmail.com

Social Networking Sites Examples: Facebook, MySpace Builds online exposure in a passive way Adjunctive to blog, web site Somewhat youth-oriented, but that is changing Some provide opportunity to sell art online Great way to market workshops/classes

Examples: Facebook, MySpace

Builds online exposure in a passive way

Adjunctive to blog, web site

Somewhat youth-oriented, but that is changing

Some provide opportunity to sell art online

Great way to market workshops/classes

Social Networking Sites Features: Good for reaching a youthful audience: for example, prospective students Great for getting exposure with prospective galleries/collectors Things to keep in mind: Be careful how much personal information you share about yourself Don’t become a slave to posting Don’t post high resolution images of your work

Features:

Good for reaching a youthful audience: for example, prospective students

Great for getting exposure with prospective galleries/collectors

Things to keep in mind:

Be careful how much personal information you share about yourself

Don’t become a slave to posting

Don’t post high resolution images of your work

Friends vs. Fans Pages Friends page is a personal page Fans page is for marketing your work If you use both and allow people you don’t know to become friends, be very careful about the type of information you put on your personal page Having 2 pages (one for friends and one for fans) allows you to separate personal items from business/networking

Friends page is a personal page

Fans page is for marketing your work

If you use both and allow people you don’t know to become friends, be very careful about the type of information you put on your personal page

Having 2 pages (one for friends and one for fans) allows you to separate personal items from business/networking

Social Networking Sites Resources: www.myspace.com www.facebook.com

Resources:

www.myspace.com

www.facebook.com

Discussion Forums / Bulletin Boards Announcements for exhibits or classes Job resources Submission calls Gallery listings Art Supplies / Equipment for sale or purchase Meeting other artists

Announcements for exhibits or classes

Job resources

Submission calls

Gallery listings

Art Supplies / Equipment for sale or purchase

Meeting other artists

Discussion Forums / Bulletin Boards Features: FREE Easy to use Geographic and limited demographic targeting capabilities Anonymous communication capabilities Give / receive critiques of your work and that of other artists Things to keep in mind: Be careful how much personal information you share about yourself Don’t get into heated discussions with other participants, they may be trolls Be careful if you engage in online critiquing, especially if you sell professionally Limited graphics capabilities For sale items best limited to art supplies and equipment, not original artwork

Features:

FREE

Easy to use

Geographic and limited demographic targeting capabilities

Anonymous communication capabilities

Give / receive critiques of your work and that of other artists

Things to keep in mind:

Be careful how much personal information you share about yourself

Don’t get into heated discussions with other participants, they may be trolls

Be careful if you engage in online critiquing, especially if you sell professionally

Limited graphics capabilities

For sale items best limited to art supplies and equipment, not original artwork

Discussion Forums / Bulletin Boards Resources: www.craigslist.com www.etsy.com (more geared toward crafters rather than fine artists) www.myartspace.com

Resources:

www.craigslist.com

www.etsy.com (more geared toward crafters rather than fine artists)

www.myartspace.com

Slide & Video Sharing Sites Share portfolios and presentations of your work Gallery proposals and communication Student handouts & demonstrations

Share portfolios and presentations of your work

Gallery proposals and communication

Student handouts & demonstrations

Slide & Video Sharing Sites Features: FREE Easy to use Adjunctive exposure Interactive, multi-media capabilities, slidecasts, etc. Great for instructors: classroom handouts and demos Things to keep in mind: Some proficiency with Power Point or video editing capabilities required Be sure to put copy right symbols on your materials and artwork Don’t over-package materials, less is more approach often works best

Features:

FREE

Easy to use

Adjunctive exposure

Interactive, multi-media capabilities, slidecasts, etc.

Great for instructors: classroom handouts and demos

Things to keep in mind:

Some proficiency with Power Point or video editing capabilities required

Be sure to put copy right symbols on your materials and artwork

Don’t over-package materials, less is more approach often works best

Slide & Video Sharing Sites Resources: www.slideshare.net www.youtube.com

Resources:

www.slideshare.net

www.youtube.com

Summary There are many resources available You need to develop a plan that profiles your target audience and your goals: whom do you want to reach and what do you want to say to them? Use the information provided to match your needs to the resources available You don’t have to use everything that is out there—pick and choose carefully to maximize exposure and productivity!

There are many resources available

You need to develop a plan that profiles your target audience and your goals: whom do you want to reach and what do you want to say to them?

Use the information provided to match your needs to the resources available

You don’t have to use everything that is out there—pick and choose carefully to maximize exposure and productivity!

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