Published on March 7, 2014
Helping small businesses succeed online. @searchinfluence
ABOUT ME SAMANTHA ROSS • New Orleans Native • University of Georgia graduate (Marketing) • Lived in Atlanta, GA for 3 years • Search Influence Account Manager • Currently managing 2 team members and over 70 SEO and social accounts @searchinfluence
WE HELP OUR CLIENTS GET FOUND. WITH GOOGLE+ @searchinfluence
What is Google+? • 2nd largest social networking site after Facebook • Launched in 2011 • May be used to associate content directly to it’s author/publisher @searchinfluence Image Source: businesstech.co.za
WHY DO WE CARE ABOUT GOOGLE+? @searchinfluence
LOTS OF REASONS… • Maps results • Organic rankings • Carousel • Hashtag searches • Posts in search results • Authorship and Publisher @searchinfluence Image Source: www.jeffalytics.com
MAPS RESULTS & ORGANIC RANKINGS @searchinfluence
GOOGLE CAROUSEL @searchinfluence • Google’s own factors (such as the number of +1’s on the Google+ page) determine ranking order • Photos and reviews make a business look more enticing
HASHTAG SEARCHES Image Source: digitaltrends.com @searchinfluence
POSTS IN SEARCH RESULTS Google+ posts can rank in search results in instances where your website may not. @searchinfluence
AUTHORSHIP @searchinfluence • Client’s headshot and Google+ profile stats can show in the search results • Good businesses for Authorship: • Doctor • Lawyer • Realtor • Insurance agent • Consultant
PUBLISHER @searchinfluence • Branded searches trigger the knowledge graph, including info such as: • Recent Google+ posts • Reviews • Images • How many followers you have
WHAT DO WE DO FOR OUR CLIENTS? @searchinfluence
ALL SEO PACKAGES • • • • • Verify and optimize the Google+ page Link page with existing or new YouTube channel Write and schedule posts (24 posts for 5 keyword package) Setup Publisher (and Authorship if applicable) Add Google+ link to website header or footer Image Source: lifewithleadership.com @searchinfluence
ALL THAT AND… 8 Keyword • • 12 additional posts (36 total) Google+ activity (5 times) 11 Keyword • • 48 additional posts (72 total) Google+ activity (9 times) @searchinfluence
VERIFYING YOUR PAGE • Phone or postcard verification process • Increases trust • Reduced likelihood of being overwritten by data feed @searchinfluence
PAGE ACTIVITY Posts – sent to client for approval • 1/3 engagement • 1/3 product/publicity • 1/3 informational Engaging with other pages – 8KW package and above • Circling (following) other pages • +1’s of pages and posts • Sharing other’s posts @searchinfluence Image Source: wordstream.com
GOOGLE+ AND YOUTUBE A match made in heaven… Create videos in SEO packages • 5 Keyword: 2 videos • 8 Keyword: 3 videos • 11 Keyword: 4 videos
• Connect Google+ and YouTube pages • Best to have both accounts under same login @searchinfluence
DIFFERENT TYPES OF PAGES… @searchinfluence
GOOGLE+ LOCAL PAGE We convert this page to a social page for clients @searchinfluence
GOOGLE+ LOCAL/SOCIAL PAGE This is the ideal page for clients (of course SI has it right!) @searchinfluence
GOOGLE+ BRAND PAGE @searchinfluence • • • • Created for clients who have multiple locations Publisher connected to this page Google+ posts go to this page No location listed
CHALLENGES WE WORK THROUGH @searchinfluence Youtube channel has separate login • We can connect the 2 accounts by adding managers (need both Youtube and Google+ logins) Listing owned by someone else (and login is unknown) • We can work with Google to get the listing claimed, which takes about 2 weeks Image Source: leadershipfreak.wordpress.com
JOIN US NEXT TIME FOR Geo-modified keywords and their impact on local rankings April 3rd at 11am EST Save the date!
THANK YOU! -SAMANTHA ROSS Account Manager email@example.com searchinfluence.com/blog twitter.com/searchinfluence
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