Published on March 7, 2014
Helping small businesses succeed online. @searchinfluence
ABOUT ME SAMANTHA ROSS • New Orleans Native • University of Georgia graduate (Marketing) • Lived in Atlanta, GA for 3 years • Search Influence Account Manager • Currently managing 2 team members and over 70 SEO and social accounts @searchinfluence
WE HELP OUR CLIENTS GET FOUND. WITH GOOGLE+ @searchinfluence
What is Google+? • 2nd largest social networking site after Facebook • Launched in 2011 • May be used to associate content directly to it’s author/publisher @searchinfluence Image Source: businesstech.co.za
WHY DO WE CARE ABOUT GOOGLE+? @searchinfluence
LOTS OF REASONS… • Maps results • Organic rankings • Carousel • Hashtag searches • Posts in search results • Authorship and Publisher @searchinfluence Image Source: www.jeffalytics.com
MAPS RESULTS & ORGANIC RANKINGS @searchinfluence
GOOGLE CAROUSEL @searchinfluence • Google’s own factors (such as the number of +1’s on the Google+ page) determine ranking order • Photos and reviews make a business look more enticing
HASHTAG SEARCHES Image Source: digitaltrends.com @searchinfluence
POSTS IN SEARCH RESULTS Google+ posts can rank in search results in instances where your website may not. @searchinfluence
AUTHORSHIP @searchinfluence • Client’s headshot and Google+ profile stats can show in the search results • Good businesses for Authorship: • Doctor • Lawyer • Realtor • Insurance agent • Consultant
PUBLISHER @searchinfluence • Branded searches trigger the knowledge graph, including info such as: • Recent Google+ posts • Reviews • Images • How many followers you have
WHAT DO WE DO FOR OUR CLIENTS? @searchinfluence
ALL SEO PACKAGES • • • • • Verify and optimize the Google+ page Link page with existing or new YouTube channel Write and schedule posts (24 posts for 5 keyword package) Setup Publisher (and Authorship if applicable) Add Google+ link to website header or footer Image Source: lifewithleadership.com @searchinfluence
ALL THAT AND… 8 Keyword • • 12 additional posts (36 total) Google+ activity (5 times) 11 Keyword • • 48 additional posts (72 total) Google+ activity (9 times) @searchinfluence
VERIFYING YOUR PAGE • Phone or postcard verification process • Increases trust • Reduced likelihood of being overwritten by data feed @searchinfluence
PAGE ACTIVITY Posts – sent to client for approval • 1/3 engagement • 1/3 product/publicity • 1/3 informational Engaging with other pages – 8KW package and above • Circling (following) other pages • +1’s of pages and posts • Sharing other’s posts @searchinfluence Image Source: wordstream.com
GOOGLE+ AND YOUTUBE A match made in heaven… Create videos in SEO packages • 5 Keyword: 2 videos • 8 Keyword: 3 videos • 11 Keyword: 4 videos
• Connect Google+ and YouTube pages • Best to have both accounts under same login @searchinfluence
DIFFERENT TYPES OF PAGES… @searchinfluence
GOOGLE+ LOCAL PAGE We convert this page to a social page for clients @searchinfluence
GOOGLE+ LOCAL/SOCIAL PAGE This is the ideal page for clients (of course SI has it right!) @searchinfluence
GOOGLE+ BRAND PAGE @searchinfluence • • • • Created for clients who have multiple locations Publisher connected to this page Google+ posts go to this page No location listed
CHALLENGES WE WORK THROUGH @searchinfluence Youtube channel has separate login • We can connect the 2 accounts by adding managers (need both Youtube and Google+ logins) Listing owned by someone else (and login is unknown) • We can work with Google to get the listing claimed, which takes about 2 weeks Image Source: leadershipfreak.wordpress.com
JOIN US NEXT TIME FOR Geo-modified keywords and their impact on local rankings April 3rd at 11am EST Save the date!
THANK YOU! -SAMANTHA ROSS Account Manager firstname.lastname@example.org searchinfluence.com/blog twitter.com/searchinfluence
Brands are more invested today than ever before on curating and distributing paid,...
Marketers need to be creating and publishing original content across many differen...
As content marketing continues to increase in popularity in every industry, more m...
Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...
This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...
How do searchers go about their search for local businesses? Do most ... neighborhood before making any ... Google To Return Local ...
... not local businesses. ... Google My Business listings are used by local ... You should still be able to find your business after making edits by ...
This is one of the many reasons all local businesses need a strategy to ... making this a powerful way to ... How Does Google Make Money? The Most ...
The challenge for most local businesses is ranking in ... 6 Key Tactics Agencies Use to Help Local Businesses Rank Higher in Google. ... making that real ...
Find local businesses, view maps and get driving directions in Google Maps.
This is because most local businesses fail to properly anticipate what people are looking for when they visit. ... making your presence in Google meaningless.
Google Warns Local Businesses: ... You Have 3 Weeks to Save Your Google Places Listing. The most important ... Google is now making a change were ...
... factors that influence Google's local search algorithm. What's most important ... Local Search Ranking Factors ... or making LOCAL far far far ...
We've come up with a list of guidelines for local businesses to maintain high quality information on Google. Following these guidelines ... most specific ...
... small businesses are wise to invest in their local digital marketing efforts with improved Google My Business local ... making it the most effective ...