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Making of the Navy History and Heritage Command Logo

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Information about Making of the Navy History and Heritage Command Logo
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Published on March 10, 2014

Author: NavyVisualNewsService

Source: slideshare.net

Description

The Naval History and Heritage Command publically unveiled its new logo on Feb. 27, 2014 (http://www.navy.mil/submit/display.asp?story_id=79374). It was the culmination of a nearly year-long process to create a graphic that accurately represented the command's mission, builds internal and public support and understanding for NHHC and Navy history, and could be easily duplicated and recognized in a variety of sizes and resolutions across the widest number of mediums.
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Experiences And Lessons That Might Be Helpful In Your Effort Naval History and Heritage Command (NHHC) Communication and Outreach Division February 2014 So You Want a New Logo!

New NHHC Logo Points of Discussion • Why a new logo? • Who should be included? • What steps along the path? • Final design • Sequencing the final logo roll out • How’d it go? • What we’d do different

Why a new logo? • Practical application across all mediums • Organizational focus • Engagement with key publics • Building momentum for mission

Who should be included? • Leadership • Organization’s staff • Mission stakeholders • Target publics • Time required depending on path taken Celebrate opportunity, but manage expectations

What steps along the path? • Define approach, socialize, then implement • Sequence: – Advertise contest, rules, and outcomes – Broadcast on channels to targeted audiences • Develop means to capture, compile, share • Stylize – professionally* • Prepare support branding guides & materials • Maintain control for command release *Government Printing Office

What steps along the path?

Final Design 7  USS Constitution – Embodies dedication to preserving and protecting our maritime nation's history.  Quill pen – A reminder that the practice of documenting and understanding our history should lead any course our Navy sails.  Compass roses – Represent NHHC’s ability to at once interpret the Navy's past and provide direction to its future.  Rope border – Reflects how our Navy's actions and decisions today will be judged alongside those past.  Style – Shape and colors are evocative of Navy heritage and traditions.

Sequencing the final logo roll out • POA&M • Organizational leadership • Staff members who participated • Internal blast from Leader to entire enterprise • External leadership • Stakeholders who use logo (replacements) • Sweeping public, web and social push – Select to drive, monitor and respond as necessary

How’d it go?

What’d we do different? • Don’t swap logos too soon if you can help it • Discern print and web versions (precision matters) • NHHC webpage architecture made comprehensive change impossible • Secure signage change commitment, $$$ and timing in advance to extent practicable

Resources • NHHC Publishing Office: (202) 433-7880 • Creative & Digital Media Services (GPO) – (202) 512-2012 – http://www.creativeservices.gpo.gov/ • Navy graphics gallery: http://www.navy.mil/view_ggphotos.asp • The Institute of Heraldry: http://www.tioh.hqda.pentagon.mil/default.aspx

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