Published on June 2, 2007
Making Media Now: Filmmaking In Transition OPENING REMARKS FRIDAY, JUNE 1, 2007 A personal journey through the Macro Forces Driving Radical Change in the Media & Entertainment Industries David Tamés, Filmmaker & Media Technologist, Kino-Eye.com Slides available at: http://kino-eye.com/media-now-2007-opening/
Circa 1991: Apple introduces QuickTime, dismissed as “tiny postage-stamp movies” on personal computers A Personal Journey
Circa 1991: Apple introduces QuickTime, dismissed as “tiny postage-stamp movies” on personal computers Circa 1994: Making and Watching Movies on Personal Computers, dismissed as “not real cinema” A Personal Journey
Circa 1991: Apple introduces QuickTime, dismissed as “tiny postage-stamp movies” on personal computers Circa 1994: Making and Watching Movies on Personal Computers, dismissed as “not real cinema” Circa 1996: Web-Based Entertainment, the “East Village” was an online soap-opera with QuickTime movie downloads and a soundtrack CD, but web video was “not ready for prime time” A Personal Journey
Circa 1991: Apple introduces QuickTime, dismissed as “tiny postage-stamp movies” on personal computers Circa 2006: YouTube marks an Inflection Point Circa 1994: Making and Watching Movies on YouTube and other video sharing sites Personal Computers, dismissed as “not real cinema” may still not be “real cinema,” however, the extent of the audience Circa 1996: Web-Based Entertainment, the “East and its role in the public imagination Village” was an online soap-opera with QuickTime movie downloads marks an inflection and a soundtrack CD, but web video was “not ready for prime time” point in the evolution of the moving image. A Personal Journey
4 Stages of Media Revolution Audience Distribution Post- Production Production Camcorder Inexpensive NLE Internet Social Networking
4 Stages of Media Revolution Circa 1988 Audience Distribution Post- Production Production Salient Characteristics: Inexpensive cameras, now anyone can shoot Stage 1 Democratization of production
4 Stages of Media Revolution NAB 1999 Audience Distribution Salient Characteristics: Inexpensive editing, Post- now anyone can edit Production Production Stage 2 Democratization of post-production Stage 1 Democratization of production
4 Stages of Media Revolution Circa 2004 Audience Distribution Salient Characteristics: High-speed Internet access at home, progressive Post- download, anyone can share Production Production Stage 3 Democratization of distribution Stage 2 Democratization of post-production Stage 1 Democratization of production
4 Stages of Media Revolution Stage 4 Connect supply and demand through community Circa 2006 Audience Distribution Post- Salient Characteristics: Production Production Group Forming, Two Way, Innovation shifts to the end-users Stage 3 Democratization of distribution Stage 2 Democratization of post-production Stage 1 Democratization of production
Evolution of the New Media Ecology Three Examples of Emerging Models blip.tv YouTube Providing media makers Driving viral video and with publishing tools delivering a huge audience Joost Convergence of broadcast television and internet video
Suggested Reading The Wealth of Networks, Yochai Benkler, 2006 The Long Tail, Chris Anderson, 2006 The Future of Web Video, Scott Kirsner, 2006 Convergence Culture, Henry Jenkins, 2006 “If I have seen farther it is because I stand on the shoulders of giants.” — Isaac Newton
Image Credits & Copyright Notice Is it a Macintosh II or is it a trivet? Roslindale Village Commuter Rail Stop by Windell H. Oskay, evilmadscientist.com by David Tamés http://flickr.com/photos/oskay/367843715/ http://www.flickr.com/photos/kino-eye/38987509/ Making Media Now Odysseus courtesy of Filmmakers Collaborative by Nina Scaletti http://www.filmmakerscolllaborative.org http://flickr.com/photos/blogher/434259632/ Broadcast to the Night Books, Bristol library by kitsu / Vince by Andrew Eason http://www.flickr.com/photos/kitsu/ http://flickr.com/photos/andreweason/8815418/ 90906136/ Handycam Copyright 2007 by David Tamés, Some Rights Reserved. by Kevin Chan Released under a Creative Commons Attribution- http://www.flickr.com/photos/crumbs/113223965/ Noncommercial-Share Alike 3.0 License: http://creativecommons.org/licenses/by-nc-sa/3.0/ For attribution, link to: http://kino-eye.com/media- WMMO now-2007-opening/ by Lee Bennett http://www.flickr.com/photos/leebennett/388421489/ Most images are from Flickr and are used herein under the terms of a Creative Commons License, for details, Blue Foundation live please follow the links associated with each image. by Stig Nygaard Screen shots and the American Cinematographer http://www.flickr.com/photos/stignygaard/12630269/ magazine cover are copyright by their respective owners and used herein under the guidelines of fair- Half Nelson audience at IFFB use. Courtesy of Adam Roffman, Independent Film Festival David Tamés of Boston, http://www.iffb.org http://kino-eye.com 1.617.216.1096 Old and the New by not so silent (e) http://flickr.com/photos/silent_e/384383735/
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