Making Commerce Better, presented by Shopify

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Information about Making Commerce Better, presented by Shopify
Technology

Published on February 16, 2014

Author: demacmedia

Source: slideshare.net

Description

Presented at the eCommerce Toronto Town Hall on Feb 13th 2014, Satish Kanwar, Toronto Director of Operations for Shopify, takes us through the future of retail and how to make commerce better.

MAKING COMMERCE BETTER

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! $2B+ in Sales Generated ! 80,000+ Active Stores ! 65M+ Products Sold ! 370+ Employees ! ! $122M Funding

1. The Future of Retail 2. Commerce Everywhere 3. Shopify’s Platform Strategy

1. The Future of Retail ! 2. Commerce Everywhere ! 3. Shopify’s Platform

The Future of Retail • Truths • Predictions

Online Sales Aren’t King Sales online are a fraction of the pie. Their influence in the purchase are key.

Return of the Small Business Small businesses hold a major share of shopping traffic online and offline.

People Want Choice There’s less and less a set of preferred methods or patterns. 61% demand an integrated, seamless experience regardless of channel 81% find it important to choose pick-up or delivery options regardless of how they pay If it’s closed, 39% will wait until tomorrow, 36% will buy it online from same place, and 22% will buy it online based on price elsewhere

It’s All Just Commerce

Value Chain Democratization 1. Get an Idea 2. Build Prototype 3. Raise Funds 4. Sell Orders 5. Ship Products

Death of the Department Store Value Distribution Experience

Long Live Experiential Retail

1. The Future of Retail 2. Commerce Everywhere 3. Shopify’s Platform

Commerce Everywhere • Definitions • Opportunities • Some Examples

Commerce: Activity related to buying and selling Mobile Commerce: Delivering commerce to the hands of consumers, anywhere they are, using technology Mobile Payments: Handheld devices used to conduct a transaction otherwise needing old school stuff at a point-of-sale

Opportunities Value Distribution Experience

Value • Promotions & Coupons • In-Store Research • Shopping Lists

In-Store Price Comparison

Personalized Promotions

Distribution • Location-Based Services • Self-Serve Checkout • Mobile Payments

Self-Serve Checkout

Places vs Spaces

Experience • Value-Adds (In-Store & Home) • Customer Loyalty • Social Commerce

Value-Added Experiences

Consumer to Consumer

Customer Journey Find Products Set Context Add Value Close Deal Get Paid

Merchant Journey Get an Idea Manage Staff Build Prototype Manage Money Raise Funds Market Products Sell Orders Track Customers Ship Products Support Customers

1. The Future of Retail 2. Commerce Everywhere 3. Shopify’s Platform Strategy

Shopify’s Platform Strategy • Why Shopify? • Today’s Merchants • Our Roadmap Ahead

Shopify is a commerce platform for merchants. • Single Product Database • Online, Offline, & Mobile Stores • Fully Integrated Retail Ecosystem

“Ecommerce is a Bear” by Andy Dunn, Bonobos • Proprietary Pricing • Proprietary Selection • Proprietary Experience • Proprietary Merchandise

Sell Online Sell In-Store Sell Everywhere

What’s Next? • Democratization of Commerce • Convergence of Online & Offline • One Retail Platform to Rule Them All

1. The Future of Retail 2. Commerce Everywhere 3. Shopify’s Platform Strategy

THANK YOU

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