Making apps - Things you need to know

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Published on March 15, 2014

Author: sudhanshuraheja1

Source: slideshare.net

Description

Here is a presentation I gave at the App Development and Marketing Master Class at http://thecoalition.in/ in March 2014.

The presentation aims to help you figure out how to decide what to build, finalize a feature set, hire design and development teams and taking your app to the store.

Making Apps

You don't need an app most probably * You might not be a millionaire by the end of the month

Sure you want to make one?

Decide what to build 1. Create a long list of ideas 2. Keep your mind open 3. Exercise the idea muscle 4. Let your ideas have sex *The last two are stolen from James Altucher

Is this app worth making? 1. Will you use this all the time? 2. Are there other people doing the same thing? 3. Researched the top 300 in your category? 4. Can you get x signups on your landing page? 5. Can you find enough beta testers who care? *Over 50% apps have less than 1,000 downloads.

Do one thing well 1. Make a list of all the features you want 2. Order features by priority 3. Remove the bottom half of the feature list 4. Keep removing features till it hurts *The time estimate you got for all features is the amount of time you’ll take to do one really well

Timelines? 1. Wireframes & Design 2-3 months 2. Development 4 to 26 weeks 3. Testing & QA 40% of development 4. Polishing 60% of development 5. Go Live Up to 2 weeks usually 6. Priority Support 4-6 weeks

Get started 1. Decide metrics for happiness 2. Create a landing page and start talking to clients 3. Hire a team to do wireframes only 4. Wireframes are visual documentation 5. Wireframe everything including errors (use Sketch) 6. Don’t get estimates till you freeze wireframes 7. Don’t make a free app, make money * Making a successful app is harder than getting the first rank at IITs. Games are even harder.

Making Money 1. Free Apps 2. Free Apps with In App Purchase 3. Paid Apps 4. Paid Apps with In App Purchase 5. Consumable Purchases 6. Non Consumable Purchases 7. Subscriptions 8. Ads * 70% of all purchases are In-App purchases

Design Pays 1. Great design pays for itself 2. Compete with the best apps 3. Pick designers who know the medium 4. Where to find designers * Simple isn’t easy

Handling Developers 1. Get a feel for the quality 2. Involve developers early. Really early if possible. 3. Complete APIs before the app needs it 4. Explain functionality in videos not calls 5. Get on a call at least twice a week 6. Communicate frequently, use the test build. Be engaged. 7. Give them time to do things right 8. Know what will break. * You can never over communicate

Testing & QA 1. Software is never perfect 2. Automated vs Manual (auto is 30% more) 3. Use a bug tracking tool (we use github) 4. Try as many devices as you can (hint 1000s) 5. Get as many beta testers as you can 6. Pitch to your beta testers * The best testers can break anything

Go back to the drawing board * Third time’s a charm

How much does it cost? Usually between three and fifty lakhs

It’s a Long Way to the Top, If You Wanna Rock ’n’ Roll

leftshift Sudhanshu Raheja sudhanshu@leftshift.io http://leftshift.io

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