Published on March 15, 2014
You don't need an app most probably * You might not be a millionaire by the end of the month
Sure you want to make one?
Decide what to build 1. Create a long list of ideas 2. Keep your mind open 3. Exercise the idea muscle 4. Let your ideas have sex *The last two are stolen from James Altucher
Is this app worth making? 1. Will you use this all the time? 2. Are there other people doing the same thing? 3. Researched the top 300 in your category? 4. Can you get x signups on your landing page? 5. Can you ﬁnd enough beta testers who care? *Over 50% apps have less than 1,000 downloads.
Do one thing well 1. Make a list of all the features you want 2. Order features by priority 3. Remove the bottom half of the feature list 4. Keep removing features till it hurts *The time estimate you got for all features is the amount of time you’ll take to do one really well
Timelines? 1. Wireframes & Design 2-3 months 2. Development 4 to 26 weeks 3. Testing & QA 40% of development 4. Polishing 60% of development 5. Go Live Up to 2 weeks usually 6. Priority Support 4-6 weeks
Get started 1. Decide metrics for happiness 2. Create a landing page and start talking to clients 3. Hire a team to do wireframes only 4. Wireframes are visual documentation 5. Wireframe everything including errors (use Sketch) 6. Don’t get estimates till you freeze wireframes 7. Don’t make a free app, make money * Making a successful app is harder than getting the ﬁrst rank at IITs. Games are even harder.
Making Money 1. Free Apps 2. Free Apps with In App Purchase 3. Paid Apps 4. Paid Apps with In App Purchase 5. Consumable Purchases 6. Non Consumable Purchases 7. Subscriptions 8. Ads * 70% of all purchases are In-App purchases
Design Pays 1. Great design pays for itself 2. Compete with the best apps 3. Pick designers who know the medium 4. Where to ﬁnd designers * Simple isn’t easy
Handling Developers 1. Get a feel for the quality 2. Involve developers early. Really early if possible. 3. Complete APIs before the app needs it 4. Explain functionality in videos not calls 5. Get on a call at least twice a week 6. Communicate frequently, use the test build. Be engaged. 7. Give them time to do things right 8. Know what will break. * You can never over communicate
Testing & QA 1. Software is never perfect 2. Automated vs Manual (auto is 30% more) 3. Use a bug tracking tool (we use github) 4. Try as many devices as you can (hint 1000s) 5. Get as many beta testers as you can 6. Pitch to your beta testers * The best testers can break anything
Go back to the drawing board * Third time’s a charm
How much does it cost? Usually between three and ﬁfty lakhs
It’s a Long Way to the Top, If You Wanna Rock ’n’ Roll
leftshift Sudhanshu Raheja firstname.lastname@example.org http://leftshift.io
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