Published on March 10, 2014
Personalised results from the charity projects you fund Guardian Activate Singapore Makerble.com Presented by CEO Matt Kepple Tweet: @Makerble firstname.lastname@example.org Matt Kepple, London Social Change Category 1
Charity has always been about how much money you give. Now it’s about how much Change you make. Makerble.com Tweet: @Makerble email@example.com Matt Kepple, London 2
There has been a loss of confidence in charities “I give monthly to Cancer Research (CRUK) because I know who they are. But I don’t know who else to give to. If there was a site that told me where to give, I’d use it” “I don’t donate money to charity because I’m not confident that my donation won’t be wasted. That’s why I volunteer my time instead because that way I see the direct impact of what I put in” Events Marketing Manager, Female, aged 25-30, Investment Manager Male, aged 30-35 Source: Forbes, Financial Times, Makerble Research Interviews, Resource Alliance Makerble.com Tweet us: @Makerble firstname.lastname@example.org Matt Kepple, London 3
Greater transparency = Higher donations UK Donations Market: 14.5million people want a better donor experience £££ 5.5million CYNICAL Latent Donors. Significant donation potential 4million TENTATIVE donors. £665million in potential donations 5million UNSATISFIED donors. £1.7billion in moveable donations 13.5million SATISFIED donors. 28million monthly donors in the UK in total Sources: Money For Good report, New Philanthropy Capital; Giving Green Paper, UK Government Cabinet Office; UK Giving, Charities Aid Foundation & NCVO Makerble.com Tweet us: @Makerble email@example.com Matt Kepple, London 4
Charity needs to catch up Convenience Makerble.com Guidance Tweet us: @Makerble Transparency firstname.lastname@example.org Matt Kepple, London 5
Makerble delivers personalised results from the charitable projects you fund See the change you make in the world Online On Mobile On Facebook Now you can see the change you make in the world Makerble.com Tweet: @Makerble email@example.com Matt Kepple, London 6
Why we expect consumers to use Makerble Features & Benefits Personalised Project Results • It’s Trustworthy: Now people understand that their donations actually make a difference See the change you make in the world Social Media Integration • It’s Easy: Makerble suggests projects each month based on your social media profile • You Look Good: the difference your projects make are shared on your Facebook Timeline Lifestyle Checkout • It’s Affordable: You don’t need to give any more than you can afford each month Makerble.com Tweet: @Makerble firstname.lastname@example.org Matt Kepple, London 7
Change The News powered by in partnership with
Other ways to reach people CHANGE THE WORLD YOUR WAY SOCIAL MEDIA INFLUENCERS ONLINE MAGAZINE MEDIA COVERAGE £10K/MONTH/NGO FREE ADWORDS Makerble.com Tweet us: @Makerble email@example.com LOCAL & UNI EVENTS Matt Kepple, London 9
Business-to-Business-to-Consumer Marketing Branded Rewards Routes to Market Media Agencies Makerble.com Staff Donations Routes to Market Speaking directly to Brands Routes to Market Accountants Tweet us: @Makerble firstname.lastname@example.org White Label Routes to Market Speaking directly to Employers Matt Kepple, London Networking 10
How it works - 1. Connect your Facebook Makerble.com Tweet us: @Makerble email@example.com Matt Kepple, London 11
2. Tweak your bucket Makerble.com Tweet us: @Makerble firstname.lastname@example.org Matt Kepple, London 12
3. Choose an amount Makerble.com Tweet us: @Makerble email@example.com Matt Kepple, London 13
4. Earn your Change Makerble.com Tweet us: @Makerble firstname.lastname@example.org Matt Kepple, London 14
5. Share your Change Makerble.com Tweet us: @Makerble email@example.com Matt Kepple, London 15
Consumer Market: 14.5million unsatisfied donors (UK) UK Transparent Dona ons Market (Number of Donors) The Big Give Global Giving Kiva 1% Revenue Other compe tors Unreached 2% 1% • 4-10% transaction charge • £10/month average donation 7% Competition • Low market share 89% Global market for transparent donations • $20billion/year (minimum) Makerble.com Tweet us: @Makerble Sources: The Big Give, Global Giving, Kiva, NCVO, New Philanthropy Capital firstname.lastname@example.org Matt Kepple, London 16
Low risk. High returns. PRESENT Y3 SCENARIOS EXITS Raising upwards of £25,000 to be discussed with investors for circa 5% (SEIS pre-approved) 3% UK market share • 500K donors • EBIT: £1.4M Trade Sale £6,000 monthly burn 30% UK market share • 4.5M donors • EBIT: 14M PAST £15,000 investment in Private Beta live • £5,000 – Staff • £500 – Tech • £500 – Marketing 65 Charities 3% Global market share • $0.6B in donations • Makerble.com Tweet us: @Makerble $24M in Makerble fees email@example.com Matt Kepple, London Convio was sold to Blackbaud for $290M in 2012 IPO Makerble becomes an Amazon/Virgin for ethical products & services 17
Competitive Growth Strategy 1. INCREASE BARRIER TO ENTRY • There is Opportunity to standardise the way that charities visualise their impact. • No-one is innovating in this space • Establish Makerble’s Badges as the de facto way to visualise & compare charitable impact. • Makerble can then own the seeing the impact of your donations space; making it harder for competitors to muscle in. • Validation: Justgiving.com and Globalgiving.org.uk want our API Makerble.com 2. SCALE GLOBALLY, RAPIDLY • Globally there is no dominant platform for charitable donations. • Makerble is the world’s first platform to itemise and personalise the impact of people’s donations. • Acquiring charities is cheap. • We use Stripe.com to process donations in multiple currencies • Progress: • UKTI is already sending us on trade missions to USA and Singapore • MBA students are formulating global expansion business case Tweet us: @Makerble firstname.lastname@example.org Matt Kepple, London 3. BIG DATA • Our data on donor trends & cause preferences will be unparalleled • We can monetise this through reports, consulting and enterprise services to charities globally. 18
1000 users Multiple Award-Winning Founders £100k <1x viral 40 NGOs match-funding growth rate Kate Gault, Marke ng Annabel Dickson, Chari es Ma Kepple, CEO Liam Reynolds, Growth Hacker • 7½ years experience in adver sing • • Validated Makerble with two offline pilots • Won Cannes Lions Grand Prix for Effec veness • Adver sing and start-ups experience • • Makerble.com Solo world tour evalua ng chari es Chairs Europe’s network of young philanthropist aged under 40. Tweet us: @Makerble • email@example.com Alpha release formerly Data Planning Partner at UK’s largest independent marke ng group T-Mobile and Tesco Clubcard Matt Kepple, London Sebas en Bourdu, Lead Developer • Coded Lee r.com, Comemo.org • Freelanced in tech for Orange, Make Sense 19
Accomplished Respected Advisors Caroline Fiennes – author, speaker and Joe Galliano – Celebrity & Charity Liaison consultant in the arena of effective philanthropy. Advisor to the Association of Charitable Foundations. Manager connecting celebrities to the causes they care about. Created the Dear Me book series authored by celebrities to benefit charity. Stephen Donajgrodzki – Senior Partner Ann Foley – former Regional Operations at Equal, the media buying agency. Develops advertising and marketing strategies for clients ranging from government to leading brands. Manager for international development charities the Red Cross and TearFund§ Duane Melius – Responsible for New David Pritchard – Head of Impact Measurement at New Philanthropy Capital. The organisation advising high net worth individuals on which charities are effective. Abhi Patel – Senior programmer and a Vice President at Goldman Sachs overseeing the building trading algorithms. Business and development of marketing strategies within the group of marketing agencies under Edge Asia. Ola Obaro – Marketing professional with experience client-side working for brands including Harlequins Rugby, Johnson & Johnson and Mars Drinks. Kirsty McFadden – Product Manager for award-winning private social network which increased donations and retention among donors to The World Society for the Protection of Animals Makerble.com Tweet us: @Makerble firstname.lastname@example.org Matt Kepple, London 20
Competitors: Makerble is the only platform in the world to itemise charities’ project results Target Audience >>>>> Non Cynical Want Some Evidence Cynical and Motivated Cynical but need an easy solution Choice of projects Monthly Portfolio Real Itemised Impact On FB Timeline See the Potential Impact Easy comparison Social user experience Web + Mobile Makerble.com Tweet us: @Makerble email@example.com Matt Kepple, London 21
This is why our competitors have a small market share UK Transparent Dona ons Market (Number of Donors) The Big Give Global Giving We believe that to break the mainstream market, charitable donations need to be more transparent. I.e. charities’ project results must be itemised. Kiva 1% Other compe tors Unreached 2% 1% 7% 89% Sources: The Big Give, Global Giving, Kiva, NCVO, New Philanthropy Capital Makerble.com Tweet us: @Makerble firstname.lastname@example.org Matt Kepple, London 22
Itemised Project Results increase charities’ effectiveness Theory of Change CONSUMER UNDERSTANDING People finally understand the Change they make in the world Makerble.com CONSUMER DEMAND Projects that create the most Change in their categories become increasingly popular Tweet us: @Makerble ECONOMIC INCENTIVE Projects have a greater financial incentive to Improve Feedback Loops, Learn, Collaborate, Share, Innovate to ensure their projects are creating the most Change possible email@example.com Matt Kepple, London SOCIAL IMPACT Vulnerable and excluded people in developing countries get better access to and more benefit from essential services 23
Join us and truly change the world Makerble.com Tweet us: @Makerble firstname.lastname@example.org Matt Kepple, London 24
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