Make your facebook ads appear on newsfeeds thanks to the power editor

50 %
50 %
Information about Make your facebook ads appear on newsfeeds thanks to the power editor
Education

Published on February 19, 2014

Author: highereducationmarketing

Source: slideshare.net

Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor Slide 1

Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor Overview 1) 2) 3) 4) Facebook’s Power Editor Create and Test Custom Ads Control Your Ad’s Placement Target Potential Students by Specific Schools Source: Higher Education Marketing – Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor Slide 2

Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor 1. Facebook’s Power Editor     The Power Editor offers a wide range of custom options that are not available when creating “traditional” Facebook ads. News feed ads generate 49 times more clicks than righthand side ads. Until recently, ads would only appear on the right-hand side menu. The Power Editor means you can customize your ads more than ever before, increasing your ROI and lead generation. Source: Higher Education Marketing – Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor Slide 3

Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor 2. Create and Test Custom Ads  The Power Editor allows you to create links, videos, photos, and status page posts without publishing them to your Page.       Start by opening a Chrome Browser Go to the Facebook Ads manager page Click on Power Editor tab on the left side of the Ads Manager Install the Power Editor Create a campaign Create an ad. Start by choosing the type of ad you’d like to create Source: Higher Education Marketing – Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor Slide 4

Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor 2. Create and Test Custom Ads  In the Creative & Placements section, you can create an ad for:      A website A Facebook page A Facebook page using a page post An app on Facebook Or a Facebook event Source: Higher Education Marketing – Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor Slide 5

Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor 3. Control Your Ad’s Placement   The Power Editor enables you to select specific news feed placements in desktop and mobile for page post ads and sponsored stories. You can also target your ads for specific types of mobile devices you know your prospective students are using. Source: Higher Education Marketing – Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor Slide 6

Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor 4. Target Potential Students by Specific Schools     Power Editor allows you to manage all your audiences, including custom audiences and targeting groups. It is now possible to target people who went to specific high schools and colleges, vastly increasing opportunities for education marketers! The audience section allows you to choose specific interests and connections to your school’s assets on Facebook. You can target users who are connected to, users who are not already connected to your schools, and friends of connections. Source: Higher Education Marketing – Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor Slide 7

Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing Slide 8

Add a comment

Related presentations

Related pages

Power Editor Basics | Facebook Help Center | Facebook

You can create new ads in Power Editor either ... ad sets in Power Editor. Make any further ... News Feed ads that won't appear on your ...
Read more

How to Create Successful Facebook News Feed Ads : Social ...

... Facebook news feed ads with the Power Editor and get ... post from Power Editor? Thank you! ... Make sure you are using the power editor in ...
Read more

How News Feed Works | Facebook Help Center | Facebook

News Feed is the constantly updating list of stories in the middle of your home page. News Feed ... make it more likely to appear in your ... Facebook, you ...
Read more

How to Use Facebook Power Editor - Jon Loomer Digital

According to Facebook… Power Editor is a free tool that ... other than “All Facebook (including News Feed) ... regular ads page makes you start ...
Read more

A Beginner's Guide to the New Facebook Power Editor (2014 ...

... in the Ads Manager you can decide if you want your ad to appear in the desktop news feed, ... Facebook Ads! Thanks ... new Facebook Power Editor.
Read more

7 Tips to Create Facebook Ads That Convert - Amy Porterfield

To get your Facebook ads into the News Feed ... you have to use the Power Editor. ... their guidelines for Facebook ads that appear in the News Feed, ...
Read more

A Beginner’s Guide to Facebook Advertising | Sprout Social

This always-up-to-date beginner's guide to Facebook ... You can create these ads with either the Facebook Ads creator or Power Editor. ... Thank you ...
Read more

How to Use Facebook Power Editor: A Detailed Guide

Here are the benefits of using Power Editor for your Facebook ads. #1: ... All News Feed (desktop and mobile) ... but this post makes it seem *somewhat ...
Read more

How does Facebook decide what to show in my news feed ...

You may have spotted the little downward arrow that appears next to stories in your Facebook ... should also help to sculpt your news feed. Thanks ...
Read more