Make the Most of Your Business’ Custom Exhibit

100 %
0 %
Information about Make the Most of Your Business’ Custom Exhibit
Business & Mgmt

Published on February 25, 2014

Author: imagecraftexhibits



What makes an exhibit great and successful is how effectively it utilizes your brand and how well it attracts potentials customers’ attention.

Make the Most of Your Business’ Custom Exhibit Trade shows are not held every day, but creating a new exhibit for your business for each show can get a little expensive. Still your company only has a few chances to showcase your brand, establish connections, and create an identity. Thus, it is a better investment to work with a professional exhibit design copany to create a custom exhibit that can be used at multiple tradeshows and build your brand. Focus on What You Have If budget is a concern, many business owners will worry that they cannot afford a custom exhibit that will be eye-catching and creative. Fortunately, this is not always the case. Companies that specialize in creating custom displays and exhibits can work with you to find the best solution for your budget while still achieving a look that is attractive and professional. What makes an exhibit great and successful is how effectively it utilizes your brand and how well it attracts potentials customers’ attention. They need to be intrigued and interested in what you have to offer, or at least curious about your company. You do not have to go over the top with your design; a small taste and a quality exhibit will be well received. Do Something Different A custom exhibit should be just that – custom. Your exhibit should showcase your company and stand out from the other displays. It is your time to make a name and establish an identity, and your custom exhibit is the way to do that. This is also the time to be unique. People remember exhibits that are out of the ordinary or go above and beyond. Small additions include lights, interesting materials, and creative designs. Banners can be put on display to announce something your company is offering, or perhaps something interactive like a game. This works very well if you have already been to other trade shows because people will remember you and want to come up and talk to you again. If creativity is not your strong suit, there is no need to worry. A custom exhibit design company will work with you to develop distinct and diverse ideas to help you stand out. Working with professionals will help your exhibit succeed. Friendly Faces & Outgoing Employees This one might seem obvious, but there is more to your custom exhibit than just the physical design. Your employees have to also be the best they can be when they are out there on the

floor. This includes smiles and always being ready to talk to passersby. Not only that, those employees at the custom exhibits should be greeting people, smiling, and trying to engage in friendly conversation. An outgoing employee is just as important as an exhibit, since it brings the human connection. At the end of the day, how your custom trade show exhibit should look is entirely dependent on you, your company, and your brand. While flashier exhibits will work well for some businesses, others will prefer to have an impeccable and clean look. The most important things to remember are to invest in a quality exhibit that is interesting, unique, represents your brand and will invite visitors to approach. Working with a millwork and design company will help you achieve the look you want. Imagecraft: Imagecraft is a full-service manager and designer/fabricator of both custom and rental trade show exhibits. We also design and execute Real Estate Sales & Marketing Centers, provide custom commercial millwork, retail fixtures, and unique permanent installations for showrooms and museum-quality exhibits. Headquartered in Austin, Texas with a sales team and second warehouse in Dallas, and a commercial millwork operation in Tolar, TX, Imagecraft serves a wide-ranging clientele that includes Fortune 500 companies, builders, developers, and municipalities. Learn more at

Add a comment

Related presentations

Related pages

How to make business exhibitions work for you | Marketing ...

Business exhibitions - how to make the most of ... latest news and customer case studies in a ... Five good reasons to exhibit; How to make your small ...
Read more

How to Create an Effective Trade Show Display

... elements to create an effective trade show ... want your customer to know about your ... makes you look established. See Business ...
Read more

Nimlok St. Louis | Custom and Portable Trade Show Displays

... helping you get the most out of your trade show ... Make Nimlok St Louis your one-stop source for finding the perfect ... Custom Exhibit Gallery.
Read more

How to Boost Traffic at Your Trade Show Booth |

How to Boost Traffic at Your Trade ... way whether the person stopping by is a potential customer or business ... Make the Most of ...
Read more

Successful Exhibit Marketing - UFI

SUCCESSFUL EXHIBIT MARKETING ... Staffing Your Exhibit Your most important consideration is to select ... some simple things to make your experience ...
Read more

Exhibit Designs & Ideas - Trade Show Booth Design - Trade ...

Exhibit Designs & Ideas. VISIT OUR ... Innovator award previously won by some of the most recognized ... and custom modular systems, you can rent virtually ...
Read more

Trade Show Exhibits, Booths & Displays | Custom Exhibit ...

... of the most effective tools for fostering business relationships. The ability to present your ... show exhibit and event marketing ...
Read more

Trade Show Exhibit | Booth | Halifax | Nova Scotia ...

... marketing tool to help increase your exposure and drive you more business. ... to help you make the most of your marketing ... Show Exhibit | Booth ...
Read more

Trade Show Success Strategies - Maximize Your Exhibiting ...

Determine the most effective graphic elements for your exhibit and banner stands that portray your key messages and fulfill your brand communications needs.
Read more

Business - Online Custom PhD Thesis Services USA

Business Research Methods Project ... Question 3.Using the SPSS Output from Case Exhibit 22.1-1 on page 551 of your ... (make sure that. your response ...
Read more