Make Every Employee a Social Media Advocate and Brand Amplifier with Mobile

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Information about Make Every Employee a Social Media Advocate and Brand Amplifier with Mobile
Marketing

Published on February 18, 2014

Author: percolate

Source: slideshare.net

Description

Percolate's newest mobile app makes every employee a marketer, enabling entire companies to share and amplify brand content. Now that CMOs and marketing departments have a direct path to engage their employees on social via smartphones, both the challenge and the opportunity for brands is managing the distribution of content to employees with centralized social governance.

What’s the best way for marketers to use employee social advocacy to amplify content and positive conversations about the brand?

The answer is our newest mobile app: Employee. Employee lets brands publish content directly to employees’ phones — whether that number is in the dozens or thousands — with the full tracking, monitoring and oversight of Percolate’s Complete Content Marketing Platform.

Employee gives marketing and communications teams a simple, powerful workflow to distribute content to the entire company. Once employees download the app, they’ll be able to view their brand’s feed, add hashtags and favorites, and easily publish content to their personal social accounts. Employee extends marketing’s reach to every department in the company, activating your brand’s best social advocates at scale.

Activate Your Brand's Best Social Advocates: Employees

Meet the Percolate Employee App.

A mobile app to keep employees up to date and make everyone a marketer

Step 1 - Brand creates content

Step 2 - Content is pushed directly to employees’ phones via Employee app

Step 3 - Employee views brand’s feed

Step 4 - Employee selects content to share

Step 5 - Social message is personalized

Step 6 - Authentic, expanded reach

Step 7 - Measure employee impact

Easy two-way network communication Brand Employees Percolate’s mobile management platform lets brands build a community of content creators and amplifiers, extending the marketing department to every employee in the organization.

It’s Awesome.

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